Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on December 21, 2021 Updated on February 14, 2024
$6,550 - $19,100
$180,000 - $375,000 p.a.
Time to build
0 – 3 Months
$144,000 - $190,000 p.a.
If you have construction skills and some experience installing new flooring or cabinets, now might be a great time to start a general contracting business. The remodeling industry is growing fast and worth a robust $131 billion. Profit margins in the industry are high, so you could rake in a nice chunk with your own general contracting business.
Starting any business, however, is not an easy task and will take hard work and time to build a successful company. You need to begin with knowledge in your toolbelt, and this step-by-step guide is loaded with the insights and information that you need to start building your entrepreneurial future.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
A general contracting business has pros and cons that you need to weigh before you decide if it’s the right path for you.
Profit Potential – High profit margins will put cash in your pocket
High Demand – The industry is booming
Specialization – Focus on flooring, cabinetry, decks, kitchens, etc.
Backbreaking Work – Lots of physical labor!
Finding Help – It can be challenging to find reliable subcontractors
Difficult Customers – Many people are sensitive about work done to their home
General contracting industry trends
Remodeling and home improvement projects are on the rise. The US remodeling industry has expanded by more than half over the past decade. Home improvement spending, which includes contracting as well as DIY spending, totaled $457 billion in 2020 and is expected to reach $510 billion by 2024, according to research firm Statista. This suggests that the main competition of contractors is homeowners who decide to do the job themselves.((https://www.statista.com/topics/1732/home-improvement/#dossierKeyfigures))
How much does it cost to start a general contracting business?
Startup costs for a general contracting business range from $6,500 to $20,000. One of the main costs is tools and equipment such as saws, drills, and ladders. The other large expense could be a down payment on a vehicle to transport materials, though often contractors require customers to provide all materials themselves. Generally, suppliers will deliver materials, such as cabinets and tiling, directly to the customers, reducing the contractor’s need for a vehicle.
You’ll need a handful of items to successfully launch your general contracting business. Here’s a list to get you started:
Hammers, screwdrivers, wrenches, etc.
Saws, drills, ladders, etc.
Setting up a business name and corporation
$150 - $200
Licenses and permits
$100 - $300
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
Tools and equipment
$2,000 - $5,000
Down payment on a vehicle to transport materials
$3,000 - $10,000
$6,550 - $19,100
How much can you earn from a general contracting business?
When you first start, you can work by yourself, and with a single laborer for bigger jobs, and have a profit margin of 80%. The average cost of a bathroom remodel is $10,000 and the average cost of a kitchen remodel is about $20,000, putting the average remodel at $15,000.
In your first year or two, you could work from home and remodel 12 rooms in a year, bringing in $180,000 in annual revenue. This would mean $144,000 in profit, assuming that 80% margin. As your brand gains recognition, sales could climb to 25 rooms a year. At this stage, you’d rent out an office and hire staff, reducing your margin to around 50%. With expected annual revenue of $375,000, you would make close to $190,000.
What barriers to entry are there?
There are a few barriers to entry for a general contracting business. Your biggest challenges will be:
Skills – You’ll need remodeling skills and experience
Competition – General contractors are plentiful so you’ll need to stand out
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Now that you know what’s involved in starting a general contracting business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research general contractors in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a general contractor that specializes in tile flooring or turning dingy basements into cozy man caves.
It’s often a good idea to go niche and specialize in a certain aspect of your industry, like luxury kitchens or wooden decks.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products or services
You need a list of services that you can offer your customers based on your skills or subcontractors that you can hire. These might include:
Tile floors, backsplashes, showers
General handyman services
How much should you charge for general contracting services?
Jobs will be priced according to the services and costs involved. Some estimates would be:
Cabinet installation – $300 – $500 per cabinet
Tile flooring – $13 – $21 per square foot
Tile backsplash – $25 – $30 per square foot
Wall painting – $4 – $8 per square foot
Your customers will pay for materials, so your costs will be for hired labor, tools, and your transportation to and from the job. Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market is going to be more established people that own homes. The best places to reach those people will be Facebook and particularly LinkedIn. For a contractor, being on LinkedIn will establish your credibility as a professional. You could connect with local realtors to get referrals.
Where? Choose your business premises
In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on Craigslist, Crexi, and Commercial Cafe.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Business Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
The name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “contracting” or “remodeling”, boosts SEO
Choose a name that allows for expansion: “Signature Contracting Solutions” over “Outdoor Living Builders” or “Commercial Contracting Solutions”
Avoid location-based names that might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: A concise summary highlighting the core aspects of your general contracting business plan, including mission, goals, and key financial projections.
Business Overview: An introduction to your general contracting business, covering its history, mission, vision, and legal structure.
Product and Services: Detailed information about the construction services your business offers, emphasizing specialization and unique selling points.
Market Analysis: A thorough examination of the construction industry, including trends, target market demographics, and potential growth opportunities.
Competitive Analysis: Evaluation of competitors in the general contracting sector, identifying strengths, weaknesses, and areas for differentiation.
Sales and Marketing: Strategies for promoting your general contracting services, outlining sales tactics, advertising, and customer acquisition plans.
Management Team: Profiles of key team members, emphasizing relevant skills and experience in construction and business management.
Operations Plan: Details on the day-to-day operations of your general contracting business, including project management, logistics, and equipment.
Financial Plan: A comprehensive overview of your general contracting business’s financial health, including startup costs, revenue projections, and break-even analysis.
Appendix: Supplementary materials such as resumes, permits, contracts, and additional documentation supporting the information presented in the business plan.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to general contracting.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your general contracting business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC)– Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best options, other than friends and family, for funding a general contracting business.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your general contracting business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You can use industry-specific software, such as HCSS, PROCORE, or FieldWire, to help manage your projects, costs, billing, and scheduling.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
For your general contracting business, the marketing strategy should focus on showcasing your expertise in construction and renovation, the quality of your workmanship, and your ability to deliver projects on time and within budget. Emphasize your experience in various types of projects, from residential to commercial, and highlight any specialized services or certifications. Here are some powerful marketing strategies for your future business:
Professional Branding: Your branding should convey reliability, expertise, and professionalism. This includes your logo, business cards, uniforms, and the appearance of your vehicles and equipment.
Direct Outreach: Network with local architects, real estate agents, and suppliers. Establishing relationships with these industry professionals can lead to referrals and collaborative opportunities.
Digital Presence and Online Marketing
Professional Website and SEO: Develop a website that showcases your portfolio of completed projects, client testimonials, and detailed information about your services. Use SEO best practices to rank for local searches related to general contracting, construction services, and home renovations.
Social Media Engagement: Utilize platforms like LinkedIn for professional networking and Instagram or Facebook to showcase your projects, share client testimonials, and post about construction and renovation tips.
Content Marketing and Engagement
Construction Blog: Share informative articles about home renovation tips, construction trends, and project management advice. This helps establish your expertise in the field.
Email Newsletters: Regular newsletters can keep your past and potential clients informed about your recent projects, company news, and special offers.
Video Content: Create videos showcasing your work, time-lapse of projects, or explainers about construction processes.
Experiential and In-Person Engagements
Open Houses and Project Tours: After completing significant projects, consider hosting open houses or project tours to showcase your work to potential clients.
Local Home and Trade Shows: Participate in local home shows, trade fairs, and business expos to network with potential clients and display your expertise.
Collaborations and Community
Partnerships with Local Businesses: Collaborate with local suppliers and businesses for mutual referrals. Building a network with complementary businesses, like electricians and plumbers, can be beneficial.
Community Projects: Engage in community construction projects or sponsor local events to enhance brand visibility and goodwill.
Customer Relationship and Loyalty Programs
Referral Programs: Implement a referral program that rewards past clients for referring new business to you.
Follow-Up Services: Offer follow-up services and maintenance advice, reinforcing your commitment to customer satisfaction beyond project completion.
Promotions and Advertising
Targeted Local Advertising: Use local newspapers, radio, and online platforms to advertise your services. Before-and-after photos of your projects can be particularly compelling in these ads.
Signage and Branding on Job Sites: Ensure your company signage is prominent on job sites. Branded vehicles and equipment can also serve as effective advertising tools.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your general contracting business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your general contracting business could be:
Master tiling services for bathrooms, kitchens, and more
Enjoy the outdoors with your brand new wood deck
The ideal home office for your new work-at-home lifestyle
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a general contracting business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working as a contractor for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in construction. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.
Step 12: Build Your Team
If you’re starting out small from home, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a general contracting business would include:
Laborers – Assist with jobs, clean up
General Manager – Scheduling, staff management, accounting
Marketing Lead – SEO strategies, social media, other marketing
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
As a general contractor, it’s to your advantage if you’re a skilled builder and have experience in project management. You could be a master of all trades, or just one. The possibilities are endless, from focusing on woodworking to building entire home additions. The US remodeling industry is worth more than $131 billion and growing fast, so now is a great time to start building your general contracting business.
You’ve got knowledge in your tool belt now, so it’s time to roll up your sleeves. You’re ready to start your entrepreneurial journey and hammer your way to success!
General Contracting Business FAQs
Is a general contracting business profitable?
A general contracting business can be very profitable. Profit margins are high, especially if you do most of the work yourself. The average kitchen remodel price is about $20,000, so if you just do 5 a year, you’re still making a healthy profit.
What licenses do I need to start a general contracting business?
You need a general contractor’s license from your state. You may also need special contractor’s licenses if you do work like plumbing or electric. Other business licenses and permits may be required by your state or locality.
Do I need an LLC for my general contracting business?
You can choose any kind of business structure for your general contracting business, but an LLC has many benefits including personal liability protection. If your business is ever sued, your personal assets are not at risk.
How can I get customers for my general contracting business?
Eventually, you will get referral business, but to start, you should sign up on LinkedIn and start connecting with people locally. Connect with realtors who may be able to give you referrals, and post pictures of your work.
What is the difference between general contractor and subcontractor?
A general contractor is responsible for overseeing the entire construction project, managing all aspects, coordinating subcontractors, procuring materials, and ensuring compliance with regulations. Subcontractors are specialists hired by the general contractor to perform specific tasks or trades within the project.
What is the difference between construction management and general contracting?
Construction management involves coordinating and managing all aspects of a construction project on behalf of the client, working closely with architects, engineers, and contractors. General contracting encompasses the overall management and execution of the project, including managing subcontractors and ensuring compliance.
Who is the biggest general contractor in the US?
The biggest general contractor in the US can vary depending on factors like revenue and projects. Some of the largest general contractors in the US include Bechtel, Turner Construction, Fluor Corporation, AECOM, and Kiewit Corporation. Rankings can change based on industry factors and specific evaluation criteria.
How to Start a General Contracting Business
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Business Name
Create a Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Licenses/Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Start Making Money!
General Contracting Business FAQs
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