About Us
Who We Are
Step By Step Business is a free, evergreen resource for anybody who has started a business or is thinking about doing so. Our content is for aspiring and early-stage entrepreneurs, small business owners and startup founders, angel investors and all those who dream of overseeing their own successful business.
Our mission is to deliver insightful guidance that enables our readers to make smart, informed business decisions and achieve their goals. Our vision is to be the Wikipedia of starting and running a business.
We are a dedicated team of skilled professionals with vast experience and knowledge in entrepreneurship, business formation, regulations, innovation, and more. We are global and diverse, and committed to expanding the entrepreneurial community by providing the best tools and most valuable, up-to-date guidance.
Our Core Values are:
- Accessibility: Step By Step is an understandable and easy-to-use resource for everybody, regardless of background, education, or level of experience.
- Empowerment: We aim to provide the knowledge, tools, and practical advice entrepreneurs and small business owners need to succeed.
- Innovation: We understand that today’s businesses need to be on the cutting edge to compete. Step By Step supports and encourages innovation by showcasing creative new concepts, ideas, technologies, and business models.
- Integrity: Our brand is based on trust, so we take seriously our responsibility as an authority on business matters. We commit to the highest levels of accuracy, honesty, and transparency, from being open about our partnerships to acknowledging limitations and avoiding manipulation or deception.
As the most popular and comprehensive resource for those looking to start, run, and grow their business, we understand that small businesses are the backbone of the economy. We support their creation by providing:
- Loads of profitable business ideas to help you start your journey
- Simple, step-by-step guidance through the business launch process
- Legal and financial tips that cut through the red tape
- Entrepreneurial expertise to point you toward success
We appreciate that anybody can be a successful business owner, and thus aim to expand access to this invaluable information and simplify entrepreneurship so a billion businesses can bloom.
Because nobody should have to give up their dreams.
In the Press
Editorial Team
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Carolyn Young
Contributor
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Coralee Bechteler
Contributor
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Daniel Javor
Founder & CEO of Step by Step Business
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David Lepeska
Lead Editor
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Esther Strauss
Co-founder
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Howard Tillerman
Chief Marketing Officer
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Mark Stewart
In-house CPA
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Martin Eckler
Legal Advisor at Step By Step Business
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Natalie Fell
Contributor
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Victoria Yu
Contributor
Disclaimer
Our goal is to guide aspiring entrepreneurs through the step-by-step process of starting a business, from choosing a business structure and getting licenses to launching a website and ringing up that first sale. Our content includes considerable insight and details, such as state-specific requirements and links, along with many additional resources.
We are a team of entrepreneurs and business owners, which means that many of us have been through the processes described in our content, including starting and running LLCs. Our joint, hands-on business experience is vast, running from online businesses to education, research, media and consulting firms.
This combined experience and education enable us to provide the most relevant, accurate and insightful information to help you start your business and achieve success.
NOTE: We cannot provide legal advice. For legal questions, you should speak to an attorney or contact your state or local officials. We can direct you to the correct office, if needed.
Advertising Disclaimer
We do not take our responsibility lightly. As detailed in our editorial guidelines, whenever we make service recommendations, we have done our due diligence, examined all the relevant offerings and determined that this service is among the best on the market.
We make our editorial decisions and recommendations choices internally, with no input by any third parties. Our recommendations include service providers in areas such as banking, web hosting, credit cards, and business formation.
When a visitor on our site chooses to do business with one of our recommended service providers, we get a referral fee. We receive no compensation for recommending these services — only when our readers hire that service.
We are of course unable to review every single service and product offered by these service providers. We review the ones that are most relevant to our readers. As a result, we cannot and do not vouch for all of these service providers’ offerings.
We will never mislead our readers, such as recommending one service while promoting another in order to receive compensation. Our reviews are honest and unbiased, and our recommendations based on significant research and strong positive experiences.