When creativity meets resilience, incredible stories unfold — and Roseann DeFalco’s journey is no exception. From overcoming personal andpro ...
Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles
How The Balloon Boss Delivers Stunning Balloon Creations
Esther Strauss
Published on December 5, 2024
Read Now
How Data and Creativity Work Together in Value-Based Design
Esther Strauss
Published on December 2, 2024
In this interview, we’re joined by Nick Disabato, the founder of Draft, a design consultancy focused on driving business growth throughvalue-b ...
Read Now
How to Finding the Right Franchise – Tom Scarda Interview
Esther Strauss
Published on December 2, 2024
From the tracks of New York’s subway system to the boardrooms of franchise consulting, Tom Scarda’s career journey has been anything butconventi ...
Read Now
How Zach Rivera Created a 1970s Cocktail Bar Experience
Esther Strauss
Published on November 11, 2024
Nestled in the heart of Chicago, Golden Years is a cocktail bar that stands out with its nostalgic charm of the early 1970s. Its founder, ZachRivera ...
Read Now
Robyn Lytle on Building Chicago’s Unique Wedding Venue
Esther Strauss
Published on October 29, 2024
For this interview with Robyn Lytle, owner and event manager of The Lytle House, we explore the story behind one of Chicago’s most unique andb ...
Read Now
Melinda Price on Building a Nail Salon and Empowering Future Technicians
Esther Strauss
Published on October 11, 2024
We recently had the opportunity to interview Melinda Price, the owner and CEO of Tre’Bella Nail Spa. Melinda’s journey is one of faith,resilienc ...
Read Now
How Mark Mraule Built Sacramento’s Premier Laundry Service
Esther Strauss
Published on October 11, 2024
In this interview, we sit down with Mark Mraule, the owner and operator of Greater Sacramento’s leading wash-and-fold laundry delivery service and ...
Read Now
How Buy Hawaiian Lei Preserves the Art of Lei Making
Esther Strauss
Published on October 11, 2024
In this interview, we connect with Minky Cheung, the passionate owner of Buy Hawaiian Lei. Minky’s dedication to preserving the culturalsignif ...
Read Now
How Alex Sterling Created NYC’s Go-To Studio for Top Sound
Esther Strauss
Published on September 25, 2024
Alex Sterling, the founder of Precision Sound Studios, has built an impressive career at the intersection of creativity and technical expertise. His ...
Read Now