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How to Start a Real Estate Investment Company

Written by:

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by:

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

How to Start a Real Estate Investment Company

Fast Facts

Investment range

$25,500 - $76,800

Revenue potential

$1,500,000 - $3,000,000 p.a.

Time to build

1 – 3 months

Profit potential

$150,000 - $300,000p.a.

Industry trend




How to Start a Real Estate Investment Company

Real estate investment can be hugely lucrative. Owning rental properties has long-term income potential while flipping houses delivers big short-term gains. In fact, the average profit on flipped homes in late 2022 was more than $70,000.  

Whatever your real estate goals, you could make quite a nice living. But you will need a thorough understanding of the market and some real business savvy. 

Luckily we’ve got you covered, as this step-by-step guide provides all the insight you need to become a real estate investment pro. 

Step 1: Decide if the Business Is Right for You

This article will focus on a real estate investment company focused on home flipping.

Pros and cons


  • Excellent profit potential
  • Bringing distressed homes back to life can be very rewarding
  • Potential to avoid capital gains tax on sales


  • Capital investment required
  • Homes often come with unseen issues
  • Real estate market can fluctuate rapidly

Real estate investment industry trends

No data exists for the size of the house flipping market, but this section highlights some relevant statistics.

Industry size and growth

Trends and challenges


  • Most real estate flippers focus on lower-end homes, meaning there is a big opportunity in flipping pricier homes, for which returns tend to be higher.
  • Design and staging has become increasingly important in real estate flipping due to increased competition. This presents an opportunity for investors with a keen eye for style and home design. 


  • Home prices are still high, making it difficult to find deals that can produce a good return on investment.
  • Many professional investors are buying homes to flip with cash, which gives them negotiating leverage over investors who need financing. 
Real Estate Investment company Trends and Challenges

Demand hotspots

real estate investment company demand hotspots

What kind of people work in real estate investing?

real estate investment industry demographics

How much does it cost to start a real estate investment business?

Startup costs for a real estate investment company range from $25,000 to $75,000 if you start with one home. The largest expenses are a down payment on the property and the cost of renovations. 

Thus, costs depend on the price of the home you buy and the extent of renovations needed. If you’re able to do the renovations yourself, you could sharply reduce the costs. 

Start-up CostsBallpark RangeAverage
Setting up a business name and corporation$100 - $500$300
Business licenses and permits$100 - $300$200
Initial Marketing Budget$200 - $500$350
First home purchase - down payment$20,000 - $50,000$35.000
First home renovations$5,000 - $25,000 $15,000
Total$25,500 - $76,800$51,150

If you’re going to do your own renovations, you’ll likely need to invest in the proper tools. 

How much can you earn from a real estate investment business?

Your earnings are hard to predict since it will depend on how many properties you flip and the prices you command. On average, your net margin after the cost of renovations should be about 10%. These calculations will assume an average sale price of $150,000. 

In your first year or two, you could flip 10 homes per year, bringing in $1,500,000 in revenue. This would mean $150,000 in profit, assuming that 10% margin. 

As you gain traction, you might flip 20 homes per year. With annual revenue of $3,000,000, you’d make a tidy profit of $300,000.

real estate investment company earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a real estate investment company. Your biggest challenges will be:

  • Obtaining capital to purchase homes and renovate them
  • Competing with many other home flippers, particularly cash buyers

Related Business Ideas

If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
How to Start a Real Estate Investment Company

How to Start a Rental Property Business

How to Start a Real Estate Investment Company

How to Start a Real Estate Business

How to Start a Real Estate Investment Company

How to Start a House Flipping Business

Step 2: Hone Your Idea

develop a business idea

Now that you know what’s involved in starting a real estate investment company, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research real estate investors in your area to examine where they buy homes and at what price points.

  • Make a list of other real estate investors in your area. 
  • Review their strategies and the quality of the renovations they do, as well as their marketing strategies.
  • Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can improve your business and gain a competitive edge and help you make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a real estate investor in a certain part of town, or an investor who flips higher end properties.

You might consider targeting a niche, such as properties being sold by estates. This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Determine your products or services

You’ll probably want to focus on a specific area and a certain price range of homes. Research your market to find areas of opportunity. Your renovations will also be a part of your products, so if you’re not going to do the work yourself, you’ll need a reliable contractor. Check design trends in your area as well so that you can meet market demand. 

How much should you charge for real estate investment property?

Your prices will be market driven, but you’ll also have to factor in the costs of the purchase and the renovations. 

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will depend on the area the homes are in, and the price range. If you flip homes in a trendy but lower priced area, you’ll likely attract younger buyers, who you may be able to find on TikTok or Instagram. If you’re flipping in family-oriented areas, you may have better luck on Facebook. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed
real estate investment company idea rating

Step 3: Brainstorm a Real Estate Investing Company Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “homes” or “properties”, boosts SEO
  • Name should allow for expansion, for ex: “Horizon Property Ventures” over “MetroLoft Capital”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Real Estate Investing Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Brief overview of the entire business plan; should be written after the plan is complete.
  • Business Overview: Overview of the company, vision, mission, ownership, and corporate goals.
  • Product and Services: Describe your offerings in detail.
  • Market Analysis: Assess market trends such as variations in demand and prospects for growth, and do a SWOT analysis.
  • Competitive Analysis: Analyze main competitors, assessing their strengths and weaknesses, and create a list of the advantages of your services.
  • Sales and Marketing: Examine your companies’ unique selling propositions (USPs) and develop sales, marketing, and promotional strategies.
  • Management Team: Overview of management team, detailing their roles and professional background, along with a corporate hierarchy.
  • Operations Plan: Your company’s operational plan includes procurement, office location, key assets and equipment, and other logistical details.
  • Financial Plan: Three years of financial planning, including startup costs, break-even analysis, profit and loss estimates, cash flow, and balance sheet.
  • Appendix: Include any additional financial or business-related documents.
what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to real estate investment companies. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your real estate investment company will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts. Here’s how to form an LLC.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation. Read how to start a corporation here.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have. 

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist, and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Partners: Real estate investors often partner with someone to invest in properties together. You’d both put up capital and share in the profits. 
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank loans are probably the best option to purchase properties, other than friends and family. Real estate crowdfunding may also be an option. 

real estate investment funding

Step 8: Apply for Real Estate Investment Business Licenses and Permits

Business Licenses and Permits

Starting a real estate investment business requires obtaining a number of licenses and permits from local, state, and federal governments.

A real estate agent or broker’s license is not required to be a real estate investor, but it could save you money, as you could represent yourself in transactions rather than paying a realtor a commission. If you do decide to get a real estate license, check with your state for education and licensing requirements.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your real estate investment business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
types of business insurance

Step 11: Prepare to Launch

Launching a Business

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as MRI, Syndication Pro, or AppFolio, to manage your strategic planning, data, reporting, and portfolio. 


  • Popular web-based accounting programs for smaller businesses include Quickbooks, Freshbooks, and Xero
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Contact Us”. This can sharply increase purchases. 

Online Marketing

Some of your business will come from online visitors, but you should still invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness. 

Here are some powerful digital marketing strategies for small businesses: 

  • Social media is a great tool for promoting your business because you can create engaging posts that advertise your homes or purchase services:
    • Facebook: Great platform for paid advertising, allows you to target specific demographics, like men under age 50 in the Cleveland area. 
    • Instagram: Same benefits as Facebook but with different target audiences. It’s a very good platform for creative businesses. 
    • Tik-Tok: This social media platform has over 1 billion monthly active users and it is used primarily by a younger demographic.
    • Linkedin: most effective platform for B2B marketers.
  • Google and Yelp: For businesses that rely on local clientele, getting listed on Yelp and Google My Business can be crucial to generating awareness and customers.
  • Email marketing/newsletter – Send regular emails to customers and prospects. Make them personal. 
  • Start a blog – Start a blog and post regularly. Change up your content and share on multiple sites.
  • Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
  • Payper-click marketing – Use Google AdWords to perform better in searches. Research your keywords first.

Take advantage of your website, social media presence and real-life activities to increase awareness of your offerings and build your brand. 

Traditional Marketing

Traditional marketing is any form of marketing that uses offline media to reach an audience. Some options that might work for a real estate investment business include:

  • Signage – Put up eye-catching signage at your properties and website 
  • Flyering – Distribute flyers in your neighborhood
  • Cold calling – Close more sales with less stress
  • Seek out referrals – Offer incentives to generate customer referrals to new clients

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your real estate investment company meets their needs or wishes. 

It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” 

Signature USPs for your real estate investment business could be: 

  • We’ll take away the burden of your home, regardless of condition
  • Dream homes, restored to their original glory
  • Get cash in your pocket by selling your home today
unique selling proposition


You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a real estate investment business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in real estate investments for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in real estate investing. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

Building a Team for a New Business

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a real estate investment business include:

  • In-House Contractor – complete home renovations and repairs
  • General Manager – scheduling, accounting
  • Home Scout – search for real estate deals

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Start Making Money!

Running a Business

Real estate flipping is a competitive business that requires real skills and knowledge, but it can be incredibly lucrative. It’s also a business you can expand over time, even venturing into rentals to get the benefits of passive income and long-term appreciation. 

Additionally, you’ll be bringing homes back to life and turning them into someone else’s dream. Not a bad win-win! Now that you’ve got the business savvy, you’re ready to become a serious real estate entrepreneur. 

Real Estate Investment Business FAQs

Is a real estate investment company profitable?

Yes, a real estate investment company can be very profitable, although it’s a competitive business. You need to be knowledgeable about your real estate market to find good deals.

What is the growth potential of a real estate investment business?

Real estate investment companies have unlimited growth potential. You can start small and eventually become a real estate mogul.

Can you start a real estate investment business on the side?

Many people start a real estate investment company on the side. You just have to find deals, a contractor, and a real estate professional to sell homes for you, and your work is essentially done. 

How do I start real estate investing with little money?

Many people invest in real estate with partners, which reduces the investment burden of each individual. You can also start with lower-priced homes and work your way up.