Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on March 10, 2022 Updated on November 30, 2023
$3,050 - $7,100
$48,000 - $180,000 p.a.
Time to build
$43,000 - $72,000 p.a.
Property managers work for building owners to rent out rental property units, collect payments, and perform property maintenance. That might not sound like much, but it’s a $100 billion US industry expected to nearly double in the years ahead. You could start your own property management company with just a small investment and get in on the action. You’ll need either a real estate broker’s license or a property manager’s license, depending on your state, but you can acquire either within a few months and start making money.
Becoming an entrepreneur, however, requires diligence and knowledge. Luckily, after reading this step-by-step guide you’ll have all the knowledge you need to launch a successful property management company.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
Less expensive – Rents are lowest in West Virginia, Arkansas, and North Dakota, with rents between $750 – $900.
How much does it cost to start a property management business?
Startup costs for a property management business range from $3,000 to $7,000. The main costs are for education and licensing, and a website.
Education and licensing requirements vary by state but can usually be completed in a few months for under $3,000. You can also become a certified property manager through the Institute of Real Estate Management. You must have three years of experience to become certified.
Setting up a business name and corporation
$150 - $200
Business licenses and permits
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
Cost of propety management education and licensing
$1,500 - $3,000
$3,050 - $7,100
How much can you earn from a property management business?
A property manager earns 10% of the rent collected. If you’re working by yourself from home, your profit margin should be about 90%.
In your first year or two, you could manage 40 units at $1,000 rent each, bringing in $480,000 in total rent. Your annual revenue would be 10% of this amount, or $48,000. This would mean more than $43,000 in profit, assuming that 90% margin. As you grow your client base, you could start managing 150 units at $1,000 rent. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to around 40%. With annual revenue of $180,000, you’d make a tidy profit of $72,000.
What barriers to entry are there?
There are a few barriers to entry for a property management business. Your biggest challenges will be:
Meeting the education and licensing requirements
Competition from established property management companies
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Step by Step Business values real-life experience above all. Through our Entrepreneur Spotlight Series, we interview business leaders from diverse industries, providing readers with firsthand insights.
Now that you know what’s involved in starting a property management business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research property management businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a property management company that offers 24-hour maintenance.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as single-family rental management.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your services
First of all, you can decide whether you want to be a residential property manager or a commercial property manager. Either way, you should offer a full range of property management services to be competitive in the market. These services include:
Renter background checks
Rent collection and evictions
Move in/move out walkthroughs
Move out maintenance
How much should you charge for property management?
Property managers make between 8% and 12% of rents collected, for an average of 10%. You should check the prices of property management companies in your area to make sure that your prices are competitive. When working by yourself, you should aim for a profit margin of 90%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will be developers and property owners. Your best bet is to find them on LinkedIn. Once you have partner properties, your target market will be potential tenants. You can spread out your marketing to include sites like TikTok, Instagram, and Facebook.
Where? Choose your business premises
In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Property Management Company Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “property management”, boosts SEO
Name should allow for expansion, for ex: “Golden Key Property Management” over “Commercial Property Group”
Avoid location-based names that might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Property Management Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: Outline the main goals of your property management company, the services you will offer, and why it will be effective in the current market.
Business Overview: Describe the scope of property management services you plan to provide, including types of properties you will manage.
Product and Services: List the specific services you’ll offer, such as tenant screening, maintenance, and rent collection.
Market Analysis: Assess the local demand for property management services and the characteristics of your target market.
Competitive Analysis: Identify your competitors and state how your company will offer better or unique services.
Sales and Marketing: Explain how you will attract property owners to your services, such as through digital marketing or real estate networks.
Management Team: Highlight the expertise and roles of your team members who will contribute to your business’s success.
Operations Plan: Outline how your daily business operations will be conducted, including property maintenance and client communication.
Financial Plan: Provide projected financial statements and the financial strategies you will employ.
Appendix: Include any supplementary documents that support your business plan, such as legal agreements or professional certifications.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to property management businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your property management business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company(LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best options, other than friends and family, for funding a property management business.
You will either need a real estate broker’s license or a property management license. Check with your state for requirements.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your property management business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as appfolio, Buildium, or Property Matrix, to manage your portfolio, payments, scheduling, application, and leases.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Launching a Property Management Business can be a lucrative venture, and effective marketing is key to attracting clients and growing your portfolio. In addition to creating a website and networking, here are some practical strategies to boost your business:
Local Partnerships: Forge partnerships with local real estate agents, contractors, and service providers to create a network that can refer clients to your property management services.
Referral Programs: Implement a referral program that incentivizes current clients, tenants, or business partners to refer new property owners to your management services.
Educational Workshops: Host workshops or webinars on property management topics in your community, positioning yourself as an expert and building trust with potential clients.
Online Reviews and Testimonials: Encourage satisfied clients to leave positive reviews on popular review sites, and use these testimonials in your marketing materials to build credibility.
Social Media Engagement: Actively engage on social media platforms by sharing valuable content, industry insights, and success stories to establish your brand presence and attract potential clients.
Targeted Direct Mail Campaigns: Develop targeted direct mail campaigns to reach property owners in specific neighborhoods, emphasizing your local expertise and personalized services.
Leverage SEO: Optimize your online content for search engines to increase visibility among property owners searching for management services in your area.
Host Open Houses: Organize open houses for rental properties under your management, allowing potential clients to experience your level of service and professionalism firsthand.
Professional Photography: Invest in high-quality photography for your property listings to showcase the attractiveness of the properties under your management, attracting both owners and tenants.
Customer Loyalty Programs: Implement loyalty programs for long-term clients, offering discounts or additional services as a token of appreciation for their continued business.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your property management business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your property management business could be:
Full-service residential property management with 24-hour maintenance
Commercial property management – keep your units fully occupied and maintained
Single-family home investment property management and maintenance
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a property management business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in property management for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in property management. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a property management business include:
Property Managers – assist with property management services
Maintenance Workers – perform maintenance on rental properties
General Manager – staff management, scheduling, accounting
Marketing Lead – SEO strategies, social media
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Property Management Business – Start Making Money!
Property management is a booming industry, and fairly easy to get into. You just need to get the appropriate licenses and start finding real estate investors who need management services. You can start from home as a solopreneur, and work your way up from there, building a big portfolio of properties under your care. Having great networking skills would come in handy for this type of business, so be sure to brush up on those.
You’ve got all the information you need, so now it’s time to launch your new property management company and start your lucrative career!
Property Management Business FAQs
Is a property management business profitable?
Yes, you can make between 8% and 12% of the total rent of all the properties you manage. You just need to offer great services both to the property owners and the tenants.
How can I find real estate investors to use my property management services?
You can connect with real estate investors on LinkedIn and message them directly. You can also network with realtors, some of whom may be investors or who know investors.
How can I market and promote my property management services to attract clients?
To market and promote your property management services, utilize online platforms such as social media, property listing websites, and your own professional website to showcase your offerings. Offer attractive property listings with high-quality photos and detailed descriptions. Implement targeted advertising campaigns to reach potential clients.
What types of properties can a property management business handle?
A property management business can handle various types of properties, including residential properties such as single-family homes, apartments, condominiums, and townhouses. Additionally, they can manage commercial properties like office buildings, retail spaces, industrial properties, and mixed-use developments.
How can I handle lease renewals and rental rate negotiations with tenants?
Handling lease renewals and rental rate negotiations with tenants requires effective communication and negotiation skills. Start the process in advance to allow ample time for discussions. Review market trends and comparable rental rates to determine a fair rental rate. Communicate the renewal terms and proposed rental rate clearly to the tenant. Listen to the tenant’s concerns and negotiate in good faith to reach a mutually beneficial agreement.
How can I handle property inspections and ensure tenant satisfaction?
Schedule regular inspections to assess the property’s maintenance, address any repair needs promptly, and ensure compliance with lease terms. Provide clear communication to tenants about inspection schedules and procedures.
How to Start a Property Management Business
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Property Management Company Name
Create a Property Management Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Property Management Business Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Property Management Business - Start Making Money!
Property Management Business FAQs
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