How to Start a Business Cleaning Foreclosed Homes

When homes are foreclosed on, people often leave a mess behind when they move out. Realtors and mortgage lenders must then hire cleaners to get the place in ship-shape and ready for potential buyers. US foreclosures have increased dramatically in 2022 as pandemic protections have been lifted, which means cleaning demand is on the rise. You could start a business cleaning foreclosed homes, providing a valuable service and making good money. 

But you’ll also need some knowledge about how to launch a business. Luckily, in this step-by-step guide, you’ll find all the business insights you need to get your foreclosed home cleaning business up and running.

Step 1: Decide if the Business Is Right for You

Pros and cons

Starting a business cleaning foreclosed homes has pros and cons to consider before deciding if it’s right for you.

Foreclosed home cleaning industry trends

Industry size and growth

The cleaning of foreclosed homes falls into the commercial cleaning and janitorial services industry.

• Industry size and past growth – The US janitorial services industry was worth $78 billion in 2021 after experiencing modest growth in the previous five years.((https://www.ibisworld.com/united-states/market-research-reports/janitorial-services-industry/)) 
• Growth forecast – The US janitorial services industry is projected to grow modestly for the next five years. 
• Number of businesses – In 2021, 1,106,887 janitorial services businesses were operating in the US. 
• Number of people employed – In 2021, the US janitorial services industry employed 2,144,043 people.

Trends and challenges

Trends in foreclosed home cleaning include:

• As pandemic protections have ended, the number of foreclosed homes has increased, and that trend is expected to continue.
• Foreclosed home cleaning companies are increasingly finding ways to repurpose or recycle items removed from homes and generate revenue by selling them. 

Challenges in foreclosed home cleaning include:

• Banks and lenders are often slow about paying for foreclosed home cleanup services and often try to underpay.
• Foreclosed homes can present sanitary and safety hazards, creating a liability for foreclosure cleaning companies if employees become ill or injured.

Demand hotspots

• Most popular states – The most recent numbers show that the states with the highest number of foreclosures were New Jersey, Illinois, and Ohio.((https://www.msn.com/en-us/money/realestate/these-states-have-the-most-foreclosures-in-the-us/ss-AAPcfnJ#image=50))
• Least popular states – The most recent numbers show that the states with the least number of foreclosures were South Dakota, North Dakota, and Alaska.

How much does it cost to start a foreclosed home cleaning business?

Startup costs for a foreclosed home cleaning business range from $6,000 to $13,000. Costs include a down payment on a truck, cleaning supplies, and a labor budget since you’ll need a small team to help you. 

You’ll need a handful of items to successfully launch your foreclosed home cleaning business, including: 

• Truck
• Vacuum cleaners, brooms, mops
• Rags and cleaning fluids

Start-up Costs	Ballpark Range	Average
Setting up a business name and corporation	$150 - $200	$175
Business licenses and permits	$100 - $300	$200
Insurance	$100-$300	$200
Business cards and brochures	$200 - $300	$250
Website setup	$1,000 - $3,000	$2,000
Down payment on truck	$2,000 - $5,000	$3,500
Cleaning supplies	$300 - $500	$400
Labor budget	$2,000 - $4,000	$3,000
Total	$5,850 - $13,600	$9,725

How much can you earn from a foreclosed cleaning business?

The average cost of a foreclosure cleanout is about $500. Your jobs, however, will be periodic but you could also do junk removal and residential cleaning in between foreclosure work. These calculations will assume that your average job will be about $250. Your profit margin after labor and supplies should be about 50%. 

In your first year or two, you could do seven jobs per week, bringing in $91,000 in annual revenue. This would mean more than $45,000 in profit, assuming that 50% margin. As you begin to get referrals and develop relationships with lenders and real estate agents, you could do 25 jobs per week. At this stage, you’d need a bigger team, reducing your profit margin to about 30%. With annual revenue of $325,000, you’d make a nice profit of nearly $98,000.

What barriers to entry are there?

There are a few barriers to entry for a business cleaning foreclosed homes. Your biggest challenges will be:

• Creating relationships with lenders and real estate agents
• Funding the startup costs of the business

Step 2: Hone Your Idea

Now that you know what’s involved in starting a business cleaning foreclosed homes, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research foreclosed home cleaning companies in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a property preservation business or a cleaning business that removes hazardous waste. 

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to cleaning foreclosed homes, you can do junk removal, residential cleaning, or commercial cleaning. 

How much should you charge for cleaning foreclosed homes?

Prices will depend on the extent of the job. To clean a foreclosed home, the average price should be about $500. Junk removal prices are usually $100 to $300. After your costs of labor and supplies, you should aim for a profit margin of about 50%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be lenders as well as realtors who handle foreclosed property sales. You can find them on LinkedIn, Google and Yelp. For junk removal and residential cleaning, your target market will be broad, so you should spread out your marketing to TikTok, Instagram, Facebook and other top social media platforms. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire more workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Cleaning Company Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “foreclosed home cleaning” or “junk removal”, boosts SEO
• Name should allow for expansion, for ex: “Premier Foreclosure Cleaning Solutions” over “Foreclosure Carpet Cleaning”
• Avoid location-based names that might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Foreclosure Cleaning Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: A concise overview of your cleaning foreclosed homes business, highlighting key elements and objectives.
• Business Overview: A brief description of the nature of your business, emphasizing the niche of cleaning foreclosed homes.
• Product and Services: Outline the specific cleaning services you offer for foreclosed properties, including any specialized techniques or additional offerings.
• Market Analysis: Research on the real estate market, foreclosure rates, and demand for cleaning services in the targeted areas.
• Competitive Analysis: Identify and analyze competitors in the cleaning foreclosed homes industry, highlighting your unique selling points.
• Sales and Marketing: Detail your strategies for attracting clients, including online presence, networking, and advertising to reach potential customers.
• Management Team: Introduce the key members of your team, emphasizing their expertise and roles in the success of the business.
• Operations Plan: Describe the day-to-day operations of your cleaning business, including logistics, staffing, and workflow.
• Financial Plan: Present your financial projections, including startup costs, revenue forecasts, and potential expenses, demonstrating the viability of your business.
• Appendix: Include any additional information, such as market research data, legal documents, or supplementary materials that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to businesses that clean foreclosed homes. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your business cleaning foreclosed homes will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a foreclosed home cleaning business. 

Step 8: Apply for Business Licenses and Permits

Starting a foreclosed home cleaning business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your foreclosed home cleaning business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Jobber, connecteam, or Cleansmarts, to manage your scheduling, teams, workflows, and invoicing.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Accounting

• Popular web-based accounting programs for smaller businesses include Quickbooks, Freshbooks, and Xero. 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Marketing

In your foreclosed home cleaning business, marketing efforts should be geared toward showcasing your efficiency, reliability, and detail-oriented service to potential clients such as banks, real estate agents, and investment companies. A strategy that highlights the transformation and value you bring to properties can set you apart in this niche market. Here are some powerful marketing strategies for your future business:

Digital Presence and Online Marketing

• Professional Website and SEO: Develop a website that reflects your expertise in foreclosure cleaning, optimized for search engines with relevant keywords.
• Social Media Before and After Showcases: Use platforms like Instagram or Facebook to display before-and-after photos of your work, demonstrating the quality and thoroughness of your services.

Kickstart Marketing

• Branding and Vehicle Wraps: Ensure your cleaning vehicles are professionally wrapped with your company branding to serve as mobile advertisements.
• Trade Show Participation: Exhibit at trade shows geared towards the real estate industry to network and showcase your services.
• Email Marketing: Keep in touch with past and potential clients via a regular email newsletter that provides updates on your services and industry news.

Content Marketing and Engagement

• Educational Blogging: Share insights on the importance of professional cleaning for property value, tips for maintaining foreclosed properties, and the cleaning process.
• Client Testimonials and Case Studies: Publish testimonials and case studies from real estate professionals to build credibility and trust in your services.

Experiential and In-Person Engagements

• Open Houses and Real Estate Events: Attend local real estate events to network with agents and offer your services.
• Demonstration Projects: Offer to clean a high-profile foreclosed property at a discount or for free to demonstrate your work and gain referrals.

Collaborations and Community

• Partnerships with Real Estate Firms: Form alliances with real estate firms that specialize in foreclosures to become their go-to cleaning service.
• Community Service Initiatives: Engage in local community service clean-ups to enhance your reputation and give back to the community.

Customer Relationship and Loyalty Programs

• Referral Programs: Implement a referral program that rewards real estate agents or property managers for bringing new business to your company.
• Volume Discounts: Offer discounts to clients who contract your services for multiple properties or provide consistent work.

Promotions and Advertising

• Targeted Online Advertising: Use online advertising to target real estate professionals who are likely to need foreclosure cleaning services.
• Direct Mail Campaigns: Send out well-designed flyers and information packets to real estate offices that handle foreclosed properties.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your foreclosed home cleaning business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your foreclosed home cleaning business could be:

• Professional foreclosure cleaning and debris removal
• Get rid of your junk fast — no load is too big or small
• Need that foreclosed property cleaned & back on the market fast? We’ve got you. 

Networking

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a foreclosed home cleaning business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in foreclosed home cleaning for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in foreclosed home cleaning. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

You will likely need workers to fill various roles. Potential positions for a foreclosed home cleaning business include:

• Cleaners – clear junk, clean homes
• Drivers – haul junk away
• General Manager – scheduling, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Cleaning Foreclosed Homes Business – Start Making Money!

Foreclosures are often difficult, but they also represent a business opportunity — especially now that they are on the rise. With a foreclosed home cleaning business, you can provide a much-needed service and add more revenue streams, such as junk removal. If you’re able to build strong relationships with realtors and lenders and deliver great work, success is almost guaranteed! 

This guide has given you some quality business know-how, so now it’s time to get out that broom and start sweeping up sweet profits with your new business.