We earn commissions if you shop through the links below. Read more

20 Best Business Ideas In Wisconsin

Written by:

Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor.

Edited by:

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

20 Best Business Ideas In Wisconsin

Wisconsin is known for cheese and other dairy products, as well as beer. Its largest city, Milwaukee, is home to MillerCoors LLC and a number of other major breweries. Wisconsin also relies on its manufacturing and biohealth sectors. 

The state boasts business-friendly policies, so you would have a pretty easy time getting into jet ski and boat rental, or opening a hotel, restaurant, nursery, or pet store. Explore our below list of brilliant business ideas in Wisconsin to find your entrepreneurial inspiration!

1. Real Estate

how to start a real estate business

In the heart of the Midwest, Wisconsin’s real estate market presents robust opportunities for growth and investment. With its diverse landscape ranging from bustling urban centers like Milwaukee to the serene beauty of lakefront properties, the state offers a variety of real estate options to cater to different preferences. A real estate business in Wisconsin can capitalize on the state’s appealing cost of living and its attraction as a relocation destination for those looking for a balance of urban amenities and natural charm.

2. Health Care

How to start a home health care business

Wisconsin’s health care sector is a cornerstone of its economy, featuring leading research hospitals and a network of clinics serving its population. A health care business here would be entering a market with a strong demand for quality services, driven by an aging population and a focus on innovative care. Leveraging the state’s highly ranked healthcare systems and a skilled workforce of medical professionals could offer a competitive edge.

3. Insurance

How to start a insurance agency

The insurance industry in Wisconsin benefits from the state’s stable economic environment and a population that values protection and risk management. Starting an insurance company in this climate, where personalized service is prized, could fill a niche in both personal and business lines. Wisconsin’s workforce offers a solid base of educated professionals, ideal for an industry that relies on trust and expertise.

4. Wholesale

wholesale business idea

Wisconsin’s central location in the Upper Midwest makes it a strategic hub for wholesale businesses. The state’s infrastructure, with access to major transportation routes, is conducive to the movement of goods across the country. Starting a wholesale business here can take advantage of Wisconsin’s strong manufacturing sector and agricultural bounty, providing ample raw materials and products for distribution.

5. Retail

retail store business idea

Retail in Wisconsin offers a blend of traditional Midwestern values with a modern twist. With a steady economy and a culture that celebrates both local and national brands, a retail business could thrive by offering unique products that resonate with the practical yet progressive nature of Wisconsin shoppers. Whether it’s a storefront on a historic main street or a modern mall, retail in Wisconsin benefits from a loyal customer base and a growing tourism industry.

6. Graphic Design

How to start a graphic design business

As businesses in Wisconsin continue to grow and compete on a national scale, the need for professional branding and visual communication has never been greater. Starting a graphic design firm in this environment means tapping into a diverse market that includes everything from tech startups in Madison to traditional manufacturing companies, all seeking to make their mark visually in a digital world.

7. Remodelling Business

How to start a remodeling business

With a housing stock that ranges from historic homes to modern builds, Wisconsin’s remodeling business is ripe with opportunity. Homeowners looking to update their properties to increase efficiency, comfort, or resale value provide a consistent market. Coupling this demand with the state’s robust construction industry resources makes for a potentially lucrative venture.

8. Jet Ski Rental

How to start a jet ski rental business

Wisconsin’s myriad of lakes and waterways are a paradise for water sports enthusiasts, making jet ski rental a promising seasonal business. Capitalizing on popular destinations such as Lake Geneva or the Great Lakes’ shores, a jet ski rental business can attract both locals and tourists. Offering experiences that cater to Wisconsin’s love for outdoor recreation could make a jet ski rental business a splash hit.

9. Shipping Business

How to start a distribution business

With Wisconsin’s strategic location in the Midwest and access to key transportation networks, a shipping business could serve as a vital link between the region’s producers and national or international markets. The state’s strong agricultural and manufacturing sectors provide a steady stream of goods needing to be transported, offering a shipping business a solid customer base.

10. Rental Property

How to start a rental property business

The demand for rental properties in Wisconsin, with its diverse population of students, professionals, and families, is robust. An investment in rental properties, whether near universities, in urban areas, or in vacation hotspots, could yield steady returns due to the state’s stable real estate market and tourism industry.

11. Hotel

How to start a hotel

Wisconsin’s appeal as a destination for tourists and business travelers alike makes the hotel industry a potentially prosperous venture. A hotel that captures the state’s spirit, offering comfort and local charm, could become a home away from home for visitors exploring everything from the bustling cities to the scenic Door County peninsula.

12. Restaurant

How to start a restaurant business

The Badger State’s rich agricultural heritage and access to fresh, local ingredients provide a fantastic foundation for a restaurant business. Embracing Wisconsin’s food culture, known for its cheese, beer, and farm-to-table cuisine, can offer residents and visitors alike a taste of the region’s best, potentially making a new restaurant the next go-to spot for foodies.

13. Boat Rental

How to start a boat rental business

Wisconsin’s love affair with its lakes and rivers makes a boat rental business a promising venture, especially during the warmer months. By providing access to high-quality boats and related gear, a rental service can become an integral part of the state’s outdoor recreation industry, drawing in fishing aficionados, families, and adventure seekers.

14. Construction Company

How to start a construction company

The steady demand for new residential and commercial buildings in a growing economy like Wisconsin’s provides fertile ground for a construction company. This sector can be bolstered by a strong work ethic and a pool of skilled tradespeople, providing the foundation for a business that could build its reputation on quality and reliability.

15. Assisted Living Facility

How to Start an Assisted Living Facility

With an aging population, Wisconsin has a growing need for assisted living facilities that offer compassionate care and a high quality of life. A business in this sector could benefit from the state’s emphasis on community and its reputation for quality healthcare, offering peace of mind for residents and their families.

16. Nutrition Consultation

How to start a nutrition business

As health consciousness rises, so does the opportunity for nutrition consultation services in Wisconsin. With a focus on wellness and preventive care, a business centered on nutrition can guide Wisconsinites towards healthier lifestyles, leveraging the state’s agricultural roots to emphasize fresh, local eating.

17. Manufacturing Business

How to Start a Pallet Manufacturing Business

Wisconsin’s strong manufacturing legacy, skilled workforce, and supportive business climate make it an excellent location for a new manufacturing venture. The state’s focus on innovation and efficiency can provide a competitive edge for businesses looking to produce high-quality goods in the heart of America.

18. Microgreens Business

How to start a microgreens business

The trend towards local and sustainable food opens up a niche for a microgreens business in Wisconsin. These nutrient-packed greens can be grown year-round in controlled environments, supplying restaurants, farmers’ markets, and health-conscious consumers with fresh produce even in the coldest months.

19. Plant Nursery

How to start a plant nursery business

With both rural expanses and urban gardens, Wisconsin’s diverse climates and eco-regions make a plant nursery business a promising green enterprise. Offering native plants, landscaping services, and gardening supplies could cater to the state’s green thumbs and conservation efforts.

20. Pet Store

How to start a pet store business

Wisconsinites’ love for their pets presents a perfect opportunity for a pet store business, especially if it focuses on quality products and personalized service. A store that also offers pet care advice and community events could quickly become a favorite among pet owners, tapping into a network of passionate animal lovers.


Leave a Reply

Your email address will not be published. Required fields are marked *

20 Best Business Ideas In Wisconsin