Everybody is looking for the next unicorn, the next brilliant billion-dollar business idea. One of the best places to look is in industry growth — ...
15 Most Scalable Business Ideas to Start Today
Written by: Esther Strauss
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on August 11, 2022
The best kind of business are the ones that go boom! What’s the point of starting a business if it’s not scalable, if it doesn’t have serious growth potential? If you’re envisioning rapid expansion, you could start a blog, app, podcast, book, or video that goes viral and turns you into a millionaire overnight.
Or you could get into a subscription business that drives steady revenue and is able to expand as needed. Whichever option you choose, if you’re willing to commit and work hard, you could be scaling up fast, and soon.
Check our list of fantastic scalable business ideas to start your journey to entrepreneurial growth.
1. Blog
To start a blog, choose a niche that you are passionate about and has a target audience. Write high-quality content regularly, focusing on solving your readers’ problems or providing valuable information. Use SEO techniques to improve your blog’s visibility on search engines. Monetize your blog through display ads, sponsored posts, and affiliate marketing. To scale, increase your content output, diversify your channels (don’t focus just on the SEO, but social media, email marketing, and paid ads) and introduce different format like a podcast or interviews. Invest in marketing to grow your readership and continually optimize your content for better engagement and conversion.
2. Affiliate Marketing
Affiliate marketing involves promoting products or services and earning a commission for each sale made through your referral link. Start by selecting a niche and joining affiliate programs related to that niche. Create valuable content, such as blog posts, videos, or social media posts, that promotes these products. Use analytics to track your performance and understand what works best. To scale, build an email list and leverage social media advertising to reach a larger audience. Additionally, diversify the products you promote and consider creating your own digital products to sell alongside affiliate offers.
3. Web Design
To start a web design agency, you need to master web design skills and create a portfolio of your work. Offer your services to small businesses and startups. Use project management tools to handle multiple clients efficiently. As your client base grows, consider hiring additional designers or forming partnerships to handle larger projects. To scale, develop a strong online presence through a professional website and social media. Invest into email marketing and paid ads. Offer additional services like SEO, website maintenance, and digital marketing to increase revenue. Showcase your work on your website with the end results.
4. App Development
App development is a highly scalable business idea with the increasing demand for mobile applications. Start by learning coding and app development skills or partner with skilled developers. Identify a niche market and create an app that solves a specific problem. Launch your app on popular platforms like the Apple App Store and Google Play Store. To scale, gather user feedback to improve the app and add new features. Invest in marketing to reach a broader audience. Consider developing multiple apps or offering custom app development services to clients.
5. Email Marketing
Email marketing services are in high demand. Start by mastering email marketing tools and techniques, such as creating engaging content, segmenting email lists, and automating campaigns. Build a portfolio by offering your services to small businesses or startups. Use email marketing software to manage multiple clients efficiently. To scale, hire additional email marketers to handle a growing client base and invest in advanced analytics tools to optimize campaign performance. Offer comprehensive services, including strategy development, content creation, and performance analysis. Makreting will be crucial, so you will need to show actual results of email campaigns that you’ve managed to potential clients.
6. Online Courses
If you’re knowledgeable about a topic that has deman, you can create and sell an online course. Develop a comprehensive course with engaging content, including videos, quizzes, and downloadable materials. Host your course on platforms like Udemy, Teachable, or your own website. To scale, promote your course through social media, email marketing, and partnerships. Continuously update your course content based on feedback and industry changes. Consider creating a series of related courses or offering premium memberships for ongoing learning. Encourage positive reviews and feedback from your students.
7. Podcast
Starting a podcast involves choosing a niche topic and format. Invest in quality recording equipment and software. Publish episodes consistently and promote them on social media, your website, and podcast directories. To scale, monetize your podcast through sponsorships, advertisements, and listener donations. Consider expanding your content by hosting interviews with industry experts and exploring new topics. Create a community around your podcast with engaging social media content and listener interaction. Offer premium content or merchandise to generate additional revenue.
8. Ecommerce Store
An ecommerce store is a highly scalable business that allows you to sell products online. Start by choosing a niche and sourcing high-quality products (you can also set up a manufacturing). Set up an online store using platforms like Shopify, WooCommerce, or BigCommerce. Focus on creating an excellent user experience with a well-designed website and seamless checkout process. To scale, invest in digital marketing strategies like SEO, social media advertising, and email marketing to drive traffic to your store. Expand your product line based on customer feedback and market trends.
9. YouTube Channel
YouTube channel is a growing social media platform with more than 2.70 billion monthly active users. Begin by choosing a niche that you are passionate about and that has a substantial audience. Consistently create high-quality, engaging videos and optimize them for search using relevant keywords. Monetize your channel through ads, sponsorships, and affiliate marketing. To scale, increase your content production by collaborating with other creators and hiring a team to assist with video production, editing, and marketing. Diversify your revenue streams by selling merchandise, offering online courses, or creating a membership program. Engage with your audience through comments and social media to build a loyal community.
10. Music Production
If you have creative skills and music production knowledge, you can start by setting up a home studio with essential equipment and software. Offer your services to independent artists, bands, and commercial clients. Build a portfolio showcasing your work and network within the music industry to attract clients. To scale, consider hiring additional producers or forming a team to handle larger projects. Invest in marketing to reach a broader audience and expand your services to include mixing, mastering, and sound design. Collaborate with other creatives and stay updated with industry trends to maintain a competitive edge.
11. Bookstore
Bookstores are back! In 2023, Barnes & Noble opened more new stores than it had in the decade from 2009 to 2019. Begin by selecting a niche, such as rare books, children’s books, or a specific genre. Establish an online presence with a well-designed website and social media profiles. Offer a wide range of books and provide excellent customer service to build a loyal customer base. To scale, expand your inventory and consider opening multiple locations or pop-up shops. Host events like book signings, readings, and workshops to attract more customers. Utilize online marketing strategies and consider offering subscription services or book clubs to generate recurring revenue.
12. Subscription Box Business
A subscription box business can provide steady recurring revenue. Start by identifying a niche market and curating high-quality products that appeal to your target audience. Develop a strong brand and create an engaging unboxing experience for your customers. Set up a user-friendly website and use social media marketing to attract subscribers. To scale, continually introduce new and exclusive products to keep subscribers engaged and excited. Optimize your supply chain to handle increased volume and consider partnering with influencers or other brands to expand your reach. Use customer feedback to improve your offerings and increase customer retention.
13. Real Estate Investment
The first step is to research the market and identify profitable investment opportunities. Purchase properties that offer good value and have the potential for appreciation or rental income. To scale, reinvest your profits into additional properties and diversify your portfolio to spread risk. Consider forming partnerships or syndicates to pool resources and access larger deals. Utilize property management services to handle day-to-day operations and ensure your investments are well-maintained.
14. Rental Property
Rental properties can generate significant passive income. Begin by purchasing a property in a desirable location and ensuring it is well-maintained. Set competitive rental rates and screen tenants carefully to ensure a steady income stream. To scale, use the profits from your first property to invest in additional properties. Consider different types of rentals, such as residential, commercial, or vacation properties, to diversify your portfolio. Hire property management services to handle tenant relations, maintenance, and other administrative tasks. Leverage financing options to maximize your purchasing power and grow your rental property business.
15. Consulting Business
A consulting business can be started with minimal upfront investment. Begin by identifying your area of expertise and the specific services you can offer. Build a professional online presence with a website and social media profiles. Network within your industry to attract clients and establish your reputation. To scale, develop a standardized process for delivering your services and hire additional consultants to expand your team. Offer online courses, workshops, or webinars to reach a broader audience. Continuously update your skills and knowledge to provide the best possible service to your clients and maintain a competitive edge.
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