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How to Start an IV Hydration Business

Written by:

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by:

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

How to Start an IV Hydration Business

Fast Facts

Investment range

$5,000 - $77,000

Revenue potential

$175,000 - $2.5 million p.a.

Time to build

3-6 months

Profit potential

$61,000 - $385,000 p.a.

Industry trend

Growing

Commitment

Full-time

If you like working with people, enjoy health and wellness, and have a medical background, an intravenous (IV) hydration business could be your route to entrepreneurial success! IV hydration, or IV therapy, offers you the chance to make good money while helping people achieve health and wellness goals.

But first, what is IV hydration? Basically, it’s the use of intravenous injections to deliver health-boosting fluids directly into the bloodstream. For decades, linking a hospital patient to an IV drip has been standard operating procedure. 

But in recent years, non-hospital use of IV hydration has become increasingly popular due to the health benefits. The industry has grown quickly over the past decade as consumers have learned that IV hydration can deliver vitamins, minerals, electrolytes, fluids, and other supplements that increase hydration, ease headaches and hangovers, boost energy, and even improve your skin.

Intrigued? Read on to learn all the details and steps required to launch your own IV hydration business and start making money while improving people’s lives!

If you don’t feel like reading a whole article, here are 5 key pieces of advice for anyone who wants to start an IV hydration business:

  1. Regulations and Compliance: Understand and adhere to healthcare laws and standards.
  2. Skilled Team: Hire experienced healthcare professionals trained in IV therapy.
  3. Diverse Services: Offer various high-quality hydration therapies.
  4. Effective Marketing: Use digital and word-of-mouth strategies to target your audience.
  5. Customer Experience: Ensure a welcoming environment, clear communication, and excellent service.

Step 1: Decide if the Business Is Right for You

Starting a business is a personal choice, and not every opportunity is the right one for you. Becoming an entrepreneur comes with challenges, so it’s wise to take some time to first determine if IV hydration is the right choice for you.

Pros and Cons

One of the easiest ways to determine if this is the right opportunity for you is to go over all the pros and cons. There are always good and bad elements of an opportunity, so take some time to consider these and determine if it is the right fit for you.

Pros

  • Increasingly popular as part of health and wellness movement
  • Quick and simple process allows for many daily clients
  • Flexible and convenient, with mobile or on-site services
  • Relatively new market, with low competition and steady growth
  • Little regulation of on-demand IV therapy in most states
  • Low start-up costs and good margins

Cons

  • Trained professionals required to give IV drip
  • Low awareness of IV therapy means strong marketing is a must
  • Much pricier than vitamins or electrolyte drinks, may limit custom

IV hydration industry trends

More than four out of five Americans (82%) cite health maintenance and immunity as a personal goal, so it seems reasonable to expect IV hydration to expand along with the health and wellness segment.((https://www.azivmedics.com/faqs/iv-therapy-101))

Industry size and growth

iv hydration industry size and growth

Trends and challenges

iv hydration industry Trends and Challenges

Trends shaping the IV hydration industry include:

  • More than half of all US workplaces now offer some type of health and wellness program, according to the Centers for Disease Control.
  • Increasing alcohol consumption

Challenges in the IV hydration industry include:

  • Supply problems
  • Risk of infusion rate errors and infections
  • Improper and unsanitary drug compounding 

How much does it cost to start an IV hydration business?

An IV hydration business can be started as an independent company or as a franchise. The latter is an easier and quicker way to begin as all the tools and resources are available to new franchisees. It is also much more expensive, as most IV hydration franchises require an initial investment, including the franchise fee, of $80,000 to $150,000, as detailed by Profitable Venture magazine.

An independent IV hydration therapy business can be provided in a brick-and-mortar storefront – usually called an IV lounge or spa – or delivered by a mobile unit. The mobile version allows you to use your home as your office, cutting costs considerably. A storefront business will provide a stronger sense of professionalism and achievement, which means higher prices. Of course, startup costs vary significantly based on which model you choose. 

The minimum start-up budget of $5,000 is for a mobile IV business where only essential costs are incurred, which means a home office and using your personal vehicle to deliver the IV therapy to clients. 

The high-end startup budget of $75,000 or more is for a full-service IV lounge that also provides mobile services. This includes purchasing or leasing physical space along with all the required supplies and equipment. 

Here is a list of equipment needed to set up an IV hydration business:

IV equipment and supplies

  • IV fluid bags, with poles and hooks to hang the bag.
  • Clear plastic, sterile tubing, with pumps and clamps to control flow.
  • Needles, syringes, dressing and tape.
  • Alcohol swabs.
  • Sharps container and disposal equipment.

General medical equipment

  • Autoclave or sterilizer.
  • Weight scale and height rods.
  • Blood pressure monitor and pulse oximeter.
  • Thermometer, stethoscopes, and personal protective equipment.

IV lounge equipment

  • Refrigerator or freezer to hold IV contents.
  • Clocks or timers to keep track of IV drip times.
  • CCTV and other security equipment.
  • Janitorial and cleaning equipment and supplies.
  • Phone system, TVs for the lounge area, and a cash register.

Computers and IT equipment

  • Computers, printers, WiFi.

Furniture and fixtures

  • IV therapy, office, and waiting room furniture.
  • Cabinetry and storage shelving.
  • Workstations and a front desk.

Mobile service business

  • Van to convert into business space.
  • Vehicle to move between locations to set up IV stations.
Start-up CostsBallpark RangeAverage
Licenses and permits$150 - $700$425
Insurance$300 - $1,000$650
IV equipment and supplies$2,750 - $20,000$11,375
General medical equipment$500 - $5,000$2,750
IV lounge equipment$0 - $12,000$6,000
Computers and IT equipment$0 - $2,000$1,000
Furniture and fixtures$0 - $7,500$3,750
Vehicle$0 - $10,000$5,000
IV lounge interior renovation and decor$0 - $7,500$3,750
Branding, marketing, and advertising$1,000 - $10,000$5,500
Website$200 - $1,000$600
Hiring$100 - $300$200
Total$5,000 - $77,000$41,000

How much can you earn from an IV hydration business?

Getting into a new business requires an analysis of the earning potential. It needs to be worth your while and earn a reasonable return on investment

The revenue potential varies widely depending on your investment and your sales. the size of your business, and service demand in your area. The average cost of an IV hydration session in the US is about $280.

Mobile IV therapy

mobile iv therapy earnings forecast

As a solopreneur providing mobile IV therapy, in the early days you might provide 2 client sessions per day, six days a week, bringing in around $175,000 in annual revenue. Assuming the average industry margin of 35%, you’d make $61,000 in profit. 

And that’s just to start; within a few years you could reach a dozen sessions per day. This might require you to rent an office and hire an employee, cutting your margin to 25%. Still, at more than $1 million in annual revenue, $250,000 in profit is nothing to sneeze at. 

IV hydration lounge

iv hydration lounge business earnings forecast

With a full-service IV hydration lounge, you might see 10 client visits per day even in your first year but your bigger costs reduce your profit margin to 15%. If you can expand operations and stay open every day, you’d earn more than $1 million in annual revenue and around $153,000 in profit. This could soon grow to 25 daily clients. With more than $2.5 million in annual revenue, you’d make a tidy profit of nearly $385,000.

With that kind of success, you could re-invest and open more IV bars in your city or state, or expand through franchising. Your profit potential will increase in tandem with your brand’s expansion.

What barriers to entry are there?

The earning potential for an IV hydration business is very good. Still, there are some barriers to entry.

Some of the main barriers include:

  • Some states, including NY, require IV lounges to be owned by a medical doctor
  • Other states, such as Florida, heavily regulate IV therapy 
  • Low awareness means you’d spend a lot of time and money on promoting and marketing
  • High startup cost for an IV lounge
  • Potential liability risk if health regulations are not followed

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Step 2: Hone Your Idea

develop a business idea

After you’ve reviewed the pros and cons and considered the earning potential, you might start getting excited about this IV hydration business opportunity! If you’ve decided it is the right opportunity for you, it’s time to hone your concept by digging into the details.

Market research will give you the upper hand, even if you’re already positive that you have a perfect service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Are you doing this because you’re passionate about it? Because there is a lot of local demand? Consider the opportunity you are looking to address. 

The on-demand IV therapy market is small, with only about 625 registered US businesses, according to industry analyst IBISWorld. It’s also highly fragmented with no clear leader, as services are almost entirely provided by small, local shops. 

This suggests some lingering doubt among consumers about the efficacy and utility of IV hydration. But many celebrities and influencers have embraced IV therapy, which may help it gain widespread acceptance.

Understand your competitors

Analyzing your competitors is an essential part of starting and growing a successful IV hydration business. Here are some steps you can follow to conduct competitor research:

  • Identify your competitors: Make a list of all the IV hydration businesses in your area. This can include established businesses or newer ones that are gaining traction.
  • Analyze their pricing: Look at the pricing of your competitors to determine how they price their services. Consider their prices for different types of IV hydration treatments, such as hydration therapy, vitamin infusion, and other specialized treatments.
  • Analyze their service offerings: Look at the services your competitors offer, such as the types of treatments, equipment, and facilities they have. Consider their specialization and unique selling points.
  • Analyze their marketing strategies: Look at how your competitors market their services, such as social media ads, email marketing, or print ads. Consider their branding, messaging, and how they differentiate themselves from others in the market.
  • Analyze their online presence: Look at your competitor’s websites and social media accounts. Consider how they engage with their customers and the quality of their work.
  • Analyze their customer reviews: Look at the customer reviews of your competitors to see what their clients appreciate and what they may be dissatisfied with. This can give you insight into their strengths and weaknesses. Two common platforms that help businesses generate online reviews are Google My Business and Yelp.
  • Create a competitive analysis report: Compile all the data you have gathered into a report. This report should include your competitors’ strengths, weaknesses, and opportunities. Use this report to create a plan for how you can differentiate yourself from your competitors.

What? Determine your services

People use IV therapy for a variety of reasons, and so it’s important to narrow down your services and products to target and capture a niche market. Below are some of the most popular services that are offered to help you determine what you will want to offer in your own IV hydration business.

Common IV therapies target:

  • Hangovers and migraines
  • Athletic Performance Recovery
  • Immune System Booster
  • Cold and flu symptoms
  • Pregnancy side effects 
  • Food Poisoning Recovery
  • Jet Lag, Energy Boost 
  • Dehydration 

The demand for IV services may be seasonal. For example, immunity boosters may be popular in winter, while hydration IVs might be more in demand in summer to deal with extreme heat.

How much should you charge for IV hydration?

The price for IV therapies ranges between $159 and $399 per session, while some treatments, such as NAD (nicotinamide adenine dinucleotide) can run as high as $1,000. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market might change based on the services you offer. Generally, IV therapy targets consumers from age 18 to 60, with the most common clients at 25-40 years old.

Aside from directly selling to consumers, you may also target businesses for your IV hydration services. Firms that offer office wellness programs might be interested in partnering with you to provide regular IV therapy to their staff.

Gyms and sports clubs could also be strong prospective clients for IV therapy, as athletes always need to rehydrate and replenish after an intense workout. People who boost their fitness by paying $100 a month for a gym or club membership tend to care about their health and wellness, and may be interested in IV therapy.

Where? Choose your business premises

In addition to providing treatments at the IV lounge/bar, mobile services can be offered on-demand at homes, special gatherings and events, offices and other workplaces, hotels, and even at parks or on the beach, from specially equipped vehicles. 

Of course, at some point you may want an office, or a brick-and-mortar storefront. Find commercial space to rent in your area on Craigslist, Crexi, and Commercial Cafe. When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed
iv hydration business earnings forecast

Step 3: Brainstorm an IV Hydration Business Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “IV hydration” or “IV therapy”, boosts SEO
  • Choose a name that allows for expansion: “Revive IV Services” over “Hangover IV Services”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity. 

Step 4: Create an IV Hydration Business Plan

Here are the key components of a business plan:

what to include in a business plan
  • Executive Summary: Summarize your IV hydration business, emphasizing its purpose to provide intravenous hydration and wellness services to clients.
  • Business Overview: Provide a brief introduction, outlining the range of intravenous treatments and wellness services you offer.
  • Product and Services: Detail the various IV hydration and wellness treatments available, such as hydration therapy, vitamin infusions, and any specialized services like hangover recovery or athletic performance enhancement.
  • Market Analysis: Analyze the market for IV hydration services, including target demographics, demand for wellness treatments, and potential growth opportunities in the health and wellness industry.
  • Competitive Analysis: Identify key competitors, assess their services, pricing, and customer base, and explain how your business will differentiate itself.
  • Sales and Marketing: Describe your marketing strategies for attracting clients, which may include online advertising, partnerships with local wellness providers, and social media campaigns.
  • Management Team: Highlight the qualifications of your team, including medical professionals, nurses, and any relevant certifications or licenses in the healthcare field.
  • Operations Plan: Explain how your services will operate, from client consultations and treatment administration to clinic locations and scheduling.
  • Financial Plan: Provide financial projections, including startup costs, pricing for services, revenue forecasts, and expected profitability.
  • Appendix: Include medical certifications, testimonials from satisfied clients, treatment menus, and any regulatory compliance documentation to build trust and credibility with potential clients and investors.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states might offer real advantages when it comes to IV therapy. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your IV business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures
  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts. Here’s how to form an LLC.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation. Read how to start a corporation here.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your Articles of Organization, and answer any questions you might have.

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist, and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business financing
  • Bank loans: This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding an IV hydration business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for IV Hydration Business Licenses and Permits

Business Licenses and Permits

Starting an IV hydration business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account.

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your IV business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance
  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

Launching a Business

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use software for infusion, such as Weinfuse and AlayaCare as well as customer relationship management software like Redtail and Wealthbox to manage your customers.  

Accounting 

  • Popular web-based accounting programs for smaller businesses include Quickbooks, Freshbooks, and Xero
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Creating a website for your IV hydration business involves a series of steps, from planning to design, development, testing, and maintenance. You’ll need to think about what your business goals are, who your target audience is, and what kind of content will best serve their needs and interests. Here’s a step-by-step guide on how to go about it:

Domain Registration and Hosting

First, choose a domain name that reflects your business name. You can register your domain name with a service like GoDaddy or Namecheap. After that, you’ll need to choose a hosting service. There are many options available, such as Bluehost or SiteGround.

Content Strategy

The next step is to create a content strategy. This involves determining what information will be included on the site, how it will be organized, and how it will be presented. For an IV hydration business, you might include the following pages:

  • Home: This is the first page visitors will see. Include a brief overview of your business and its services.
  • Services: Detailed information about your IV hydration services.
  • About Us: Your business’s mission, history, and staff qualifications.
  • FAQs: Answers to common questions about IV hydration.
  • Contact: Your business’s contact information, including address, phone number, email, and a contact form.
  • Blog: Regularly updated articles about IV hydration, health, wellness, etc.
  • Testimonials: Reviews and testimonials from previous customers.

Website Design and Development

Now that you’ve decided on your content strategy, it’s time to design and build your website. You can use a platform like WordPress, Wix, or Squarespace to create a professional-looking site. These platforms offer a wide range of customizable templates. If you have the budget, you might also consider hiring a web designer or developer.

SEO Optimization

Once your website is ready, it’s crucial to optimize it for search engines. This involves using keywords in your content that your potential clients might use to search for your services, such as “IV hydration,” “hydration therapy,” or “IV therapy near me.” Make sure to use these keywords naturally throughout your site, and especially in important areas like your title tags, meta descriptions, and headers.

SEO also involves making your website mobile-friendly, ensuring it loads quickly, and creating high-quality content that’s useful to your visitors.

Consider hiring an SEO expert or using an SEO tool like Yoast (for WordPress) to help with this.

Website Testing and Launch

Before launching, thoroughly test your website. Check all the links, test the load speed, and ensure it’s mobile-friendly. After testing, you’re ready to launch.

Regular Maintenance and Updates

After your website is live, you’ll need to regularly update and maintain it. This involves adding new content, updating your SEO practices, and making sure all of your site’s features are working correctly.

Marketing

Here are some powerful marketing strategies for your future business:

  • Partnerships with Fitness Studios: Forge partnerships with local fitness studios or gyms to offer exclusive IV hydration packages to their clients post-workout, emphasizing the benefits of rapid rehydration.
  • Local SEO — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
  • Corporate Wellness Programs: Reach out to businesses and offer on-site IV hydration sessions as part of their corporate wellness programs, promoting increased productivity and employee well-being.
  • Event Sponsorship: Sponsor local sports events, marathons, or wellness expos to provide on-site IV hydration services, creating brand awareness and engaging with your target audience directly.
  • Social Media Influencers: Collaborate with fitness influencers and wellness bloggers for sponsored posts or partnerships to leverage their audience and promote the health benefits of your IV hydration services.
  • Localized Google Ads: Run targeted Google Ads campaigns focused on local searches for wellness, recovery, or hangover solutions, ensuring your business appears prominently in relevant search results.
  • Referral Programs: Implement a referral program offering discounts or free sessions to customers who refer friends, family, or colleagues, incentivizing word-of-mouth marketing.
  • Community Events and Pop-ups: Attend local community events, farmers’ markets, or health fairs to set up a booth and provide mini IV hydration sessions, introducing your services to a broader audience.
  • Professional Networking: Network with healthcare professionals, chiropractors, and alternative medicine practitioners to establish referrals for clients seeking holistic health solutions.
  • Educational Workshops: Conduct workshops or webinars on the benefits of IV hydration, targeting specific demographics like athletes, busy professionals, or individuals recovering from illness.
  • Customer Loyalty Programs: Implement loyalty programs that reward repeat customers with discounts, exclusive offers, or complementary add-ons, fostering customer retention and satisfaction.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your service meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your IV business could be:

  • Fight off infectious diseases with our immunity booster
  • Hangover relief with our quick 30-minute IV 
  • Rehydrate fast after an intense workout
  • Relieve irritating cold and flu symptoms with our IV therapy 
  • Get IV therapy at home, the office, or on the go!

Networking

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an IV hydration business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in IV hydration for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in IV hydration. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

Building a Team for a New Business

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an IV hydration business would include:

  • IV Therapists
  • Marketing Lead
  • General Manager
  • Health and Wellness Advisor 

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an IV Hydration Business – Start Making Money!

Running a Business

You’re now ready to start hydrating and making money! 

Overall, an IV hydration business offers excellent earning potential. It’s a great option for some people, but not everyone can succeed in it. Because of its niche market in the health and wellness space, it is suitable for physicians and nurse practitioners with credentials, knowledge, and experience. 

This business might also appeal to retired medical professionals interested in a new income stream and entrepreneurs or investors looking for a fast-growing niche industry. Other health and wellness businesses, such as gyms and vitamin shops, might expand their offerings to include IV therapy. 

IV Hydration Business FAQs

How do I promote my IV therapy business?
  • Understand your USPs (Unique Selling Propositions) and learn how to communicate them effectively to your target market.
  • Focus on traditional marketing methods (e.g. flyers, signage, billboard, etc.) in addition to social media and digital marketing through your website and online platforms.
  • Run referral programs with other businesses (e.g. gyms, sports clubs, supplement vendors, etc.).
Who can administer IV?

IV can also be administered by a licensed physician, physician assistant, or certified nurse. Some states require a physician-patient relationship and patient-specific order from a physician to perform a required IV therapy.

Can an RN Start an IV Hydration Business?

Yes, a Registered Nurse (RN) can start an IV hydration business, but there are certain requirements and regulations that need to be met before doing so. These may vary depending on your location and state regulations. As an RN, you should already have a valid nursing license. Depending on your state, you may also need additional certifications, such as IV therapy certification, Basic Life Support (BLS), and Advanced Cardiac Life Support (ACLS).

How much does IV infusion cost?

The cost of an IV infusion depends upon various types of vitamins and/or electrolytes in its fluid. However, it mostly ranges between $159 and $399.

Are mobile IVs safe?

While medical risks associated with IV infusion are low, some people may get negative side effects. For instance, people with a heart condition or high blood pressure may face some complications as IV fluids contain a lot of salt. Further, if the IV needle is not properly inserted in the vein, it may leak the fluid into nearby tissues, causing infection. For these reasons, there needs to be a licensed professional administering IV drips to ensure they are done correctly and can provide medical advice.

What is IV therapy good for?

IV therapy may provide the following benefits:

  • Stress relief.
  • Hangover relief.
  • Immunity boosting.
  • Hormone balancing.
  • Energy level boosting.
  • Pregnancy symptom alleviation.
  • Headache and migraine relief.
  • Fatigue alleviation.

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How to Start an IV Hydration Business