Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on March 3, 2022 Updated on December 1, 2023
$301,550 - $604,100
$168,000 - $230,000 p.a.
Time to build
1 – 3 months
$67,000 - $90,000 p.a.
Have you ever felt like your house was overflowing with stuff? A lot of people have that problem, which is why the self-storage industry is worth $23 billion. Starting a self-storage business takes a significant investment, but once you have the business going, you can make a relatively passive and steady income. You just rent units, take payments, and go about your life.
But getting there takes some hard work and serious knowledge. Fortunately, this step-by-step guide lays out all you need to know to start your successful self-storage business.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
Number of businesses –In 2021, 182,063 self-storage businesses were operating in the US.
Number of people employed –In 2021, the US self-storage industry employed 211,300 people.
Trends and challenges
Trends in the self-storage industry include:
A concept called valet self-storage is taking off as an ancillary service for self-storage businesses. With the valet service, items for storage are picked up by the self-storage company at the customer’s home and transported to the facility. This presents a huge opportunity for self-storage businesses to earn additional revenue by offering this service.
Many self-storage businesses are also offering moving truck rentals and storage box sales to increase revenue.
A growing number of ecommerce businesses are using self-storage units to store their inventory, increasing the potential market of customers for self-storage businesses.
Challenges in the self-storage industry include:
A growing number of publicly traded real estate investment trusts (REITs) are buying up warehouses and opening up their own self-storage businesses, increasing competition. These REITs have strong financial backing and can advertise more and charge lower rental rates.
Security for self-storage units is a growing issue, making it necessary for self-storage businesses to implement additional security measures, which come at a cost.
Average level of education –The average property manager has a bachelor’s degree.
Average age – The average property manager in the US is 47.6 years old.
How much does it cost to start a self-storage business?
Startup costs for a self-storage business range from $300,000 to $600,000. These costs are for purchasing an existing self-storage facility. Alternatively, you could purchase land and build the self-storage units, but you’ll easily spend well over $1 million.
Setting up a business name and corporation
$150 - $200
Business licenses and permits
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
Down payment on a self storage property
$300,000 - $600,000
$301,550 - $604,100
How much can you earn from a self-storage business?
The average monthly rate for a self-storage unit is around $100. If your facility has 200 units, your profit margin will be about 40% after your mortgage payment and overhead costs.
In your first year or two, you could have 70% of your units rented year-round, bringing in $168,000 in annual revenue. This would mean more than $67,000 in profit, assuming that 40% margin. As your marketing efforts bring in more business, you could have 95% of units rented. With annual revenue of nearly $230,000, you’d make $90,000.
What barriers to entry are there?
The only barrier to entry for a self-storage business is the high startup costs. You’ll need at least a 30% down payment and most storage facilities cost $1 million or more.
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Now that you know what’s involved in starting a self-storage business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research self-storage businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a self-storage business that offers pick-up, or valet service.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as climate-controlled units for ecommerce businesses.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products or services
In addition to storage unit rentals, you could offer valet services, moving truck rental, storage box sales, and even packing services.
How much should you charge for storage units?
Prices vary based on the size of the units and whether they are climate-controlled. They could range anywhere from $40 per month up to $200 per month. The average storage unit price across the country is around $100. You should check other storage facilities in your area to see what they charge to make sure that you’re competitive. Your costs will be for your mortgage payment and overhead. You should aim for a profit margin of at least 40%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will be very broad. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You should also market on LinkedIn, which is where you’re likely to find local ecommerce business owners.
Where? Choose self-storage location
The location of your self-storage business is a critical factor in its success. Look for a spot in a busy commercial district with high visibility and easy access, such as near major highways or busy intersections.
Also, consider the demographics of the area, such as population density, income levels, and the presence of businesses or residential areas that may require storage solutions.
When selecting your location, ensure that it meets all necessary zoning and regulatory requirements for self-storage businesses.
By strategically choosing the right location for your self-storage business, you can establish a profitable and successful enterprise that meets the needs of customers and stands out from competitors.
Step 3: Brainstorm a Storage Facility Business Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “storage” or “self-storage”, boosts SEO
Name should allow for expansion, for ex: “SecureSpace” over “Garage Storage”
Avoid location-based names that might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Self Storage Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: Summarize the key aspects of your self-storage business, showcasing how it will meet the storage needs of your target market with a variety of unit sizes and secure facilities.
Business Overview: Explain the types of storage solutions your business offers, such as climate-controlled units, vehicle storage, and flexible rental terms.
Product and Services: Detail the specific storage options available, including unit sizes, security features, and any additional services like moving supplies or truck rentals.
Market Analysis: Assess the local demand for self-storage, identifying the customer base, such as homeowners, apartment dwellers, or small businesses.
Competitive Analysis: Compare your facility to local competitors, highlighting advantages like better location, security, or customer service.
Sales and Marketing: Describe your strategy to attract tenants through online listings, promotions, and partnerships with local movers or real estate agents.
Management Team: Present the qualifications and roles of your management team, emphasizing their experience in property management and customer service.
Operations Plan: Outline the day-to-day operations, including facility maintenance, customer service, and security management.
Financial Plan: Provide an overview of startup costs, unit pricing, expected occupancy rates, and revenue projections.
Appendix: Include supplementary materials like site plans, insurance policies, or market research data that support your business strategy.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to self-storage businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your self-storage business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company(LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best options, other than friends and family, for funding a self-storage business.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your self-storage business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as TRACKUM, Storable, or easystorage, to manage your units, billing, and payments.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Launching a successful self-storage business requires more than just providing space; it demands strategic marketing to attract customers. Here are some effective strategies to kickstart your self-storage business:
Local Partnerships: Forge partnerships with local moving companies, real estate agents, and home renovation businesses to establish a network that can refer clients to your storage facility.
Seasonal Promotions: Offer seasonal promotions or discounts during peak moving times to encourage customers to choose your facility over competitors.
Referral Programs: Implement a referral program that rewards existing customers for referring new clients, creating a word-of-mouth marketing engine.
Community Events Sponsorship: Sponsor or participate in local community events, fairs, or markets to increase visibility and connect with potential customers directly.
Online Reviews Management: Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or social media, enhancing your online reputation and attracting new clientele.
Security Assurance: Highlight your facility’s top-notch security features in marketing materials and online to instill trust in potential customers concerned about the safety of their belongings.
Targeted Social Media Advertising: Use targeted social media advertising to reach specific demographics in your local area, showcasing the convenience and benefits of your storage solutions.
Flexible Rental Options: Advertise flexible rental terms, such as month-to-month leases, to appeal to customers seeking short-term storage solutions during transitional phases.
SEO Optimization: Optimize your online presence with local SEO strategies, ensuring your business appears in local searches and maps when potential customers are looking for storage solutions.
Customer Testimonials: Feature real customer testimonials in your marketing materials and online platforms to build credibility and showcase positive experiences with your facility.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your self-storage business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your self-storage business could be:
Valet storage services – we come to get your stuff for you!
Super secure storage for your valuables and heirlooms
We not only store it, we pack it!
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a self-storage business or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in self-storage for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in self-storage. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
You may just want to work alone, or you may need workers to fill various roles. Potential positions for a self-storage business include:
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Self Storage Business – Start Making Money!
People have so much stuff it often doesn’t fit in their homes, which is why the self-storage industry is worth $23 billion. Starting your own self-storage business takes a significant investment, but it can provide a relatively passive income for a very long time. Demand for storage units is always high, so you shouldn’t have trouble keeping your units full.
Now that you know the business side, it’s time to jump into self-storage entrepreneurship!
Self Storage Business FAQs
How profitable is a self-storage business?
A self-storage business can be very profitable and is a great way to get a nice passive income. Your best bet to be successful is to offer superior customer service and provide value added services like valet storage services.
How much can I charge for self-storage units?
Prices vary based on the size of the unit and whether or not it’s climate-controlled. The average price nationally is around $100 a month, but you should check storage facilities in your area to see what they charge for various unit sizes. You want to make sure your prices are competitive in the market.
How can I find the right location for a self-storage facility?
To find the right location for a self-storage facility, consider factors such as population density, proximity to residential areas, accessibility to major roads or highways, and competition in the area. Conduct thorough market research to assess the demand for self-storage services and identify underserved areas.
How can I attract customers and market my self-storage services?
To attract customers and market your self-storage services, utilize various strategies. Develop a user-friendly website that showcases your facility’s features, security measures, and pricing options. Utilize online platforms and social media to promote your services and engage with potential customers. Implement targeted online advertising or local directories to increase visibility in your area.
How can I handle late or delinquent payments from tenants?
To handle late or delinquent payments from tenants, establish clear rental agreements with specific payment terms and consequences for non-payment. Communicate payment expectations clearly to tenants from the start. Implement a system for tracking rent payments and send reminders to tenants in advance of due dates. Have a clear policy in place for late payments, including late fees and potential consequences for continued non-payment.
How can I differentiate my self-storage business from competitors in the market?
To differentiate your self-storage business from competitors, focus on providing exceptional customer service and unique features. Implement top-notch security measures, such as video surveillance, access control systems, and well-lit facilities. Offer convenient amenities, such as 24-hour access, climate-controlled units, or online reservation and payment options.
How to Start a Self Storage Business
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Storage Facility Business Name
Create a Self Storage Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Self Storage Business Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Self Storage Business - Start Making Money!
Self Storage Business FAQs
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