David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on September 27, 2021 Updated on November 30, 2023
$7,000 - 20,000
$90,000 - $288,000 p.a.
Time to build
$63,000 - $200,000 p.a.
A pearl party is a 21st-century twist on the old-school Tupperware party, with mainly women getting together online, rather than in person, to open oysters, rather than food containers, in the hopes of finding gorgeous pearls. Thanks to a pandemic-driven boost, pearl parties are all the rage among certain groups, which means this is a legit business opportunity.
Of course, starting a pearl party business will be hard work, and you’ll need to know what you’re doing. Lucky for you, this step-by-step guide has all the information you need to party your way to entrepreneurial success.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
When starting a pearl business, passion alone isn’t enough. So, take stock of the basics first. Ask yourself, what are the ins and outs of this industry? Do I have the skills required? Why do I want to start this business?
Some important things to know at this stage include the below.
Work from home and choose your working hours
Low startup costs and few barriers to entry
Few regulatory and compliance requirements
Difficult to assess a pearl’s value
Stocking enough oysters can be challenging
Pearl party industry trends
The future of the pearl business looks promising, and smaller startups have the opportunity to capture a share of the market as more customers opt to buy their jewelry online.
How much does it cost to start a pearl party business?
Starting a pearl party business will cost anywhere from $7,000 on the lower end to $20,000 on the higher end. Your biggest costs will be procuring oysters and marketing.
Licenses and permits
Marketing and advertising
How much can you earn from a pearl party business?
The amount of money you can generate from hosting an online pearl party depends on how many parties you’re able to host in a month, the number of attendees, and your overhead. Average revenue from a pearl party is about $1,500, and you should be able to achieve a profit margin of about 70%.
In your first year or two, you might host 5 parties each month, giving you annual revenue of $90,000 and a profit of $63,000. After you establish a reputation, you might host 12 parties each month and bring in $2,000 in revenue from each. This would give you annual revenue of $288,000, and a tidy profit of around $200,000.
You now have a general overview of what operating a pearl party business involves. It’s time to develop and validate your idea further. You’ll want to address the following aspects:
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
The pearl party market is still in its infant stage. Like any emerging industry, the ability to pinpoint opportunities can be the secret sauce to raking in mega-profits. The first step is to build a social media following, particularly on Facebook.
Research pearl party businesses on Facebook and Instagram to examine their products and services, price points, and customer reviews.
You’re looking for a market gap to fill, or a niche market, such as specializing in brightly colored pearls.
This could jumpstart your word-of-mouth marketing and attract clients right away.
You can target market segments your competitors are ignoring by expanding your reach, and even possibly going global, since this is mainly an online business. You could also choose to start by hosting parties online and expand to in-person pearl parties as your business grows.
What? Determine your products or services
When you know precisely how a pearl party business operates, you can seize opportunities that can help you stand out and, most importantly, attract the right audience. At a pearl party, people gather in person or tune into live streams where hosts open oysters to reveal colorful pearls inside.
Here’s how a pearl party works:
The host presents the oyster stock, with participants buying pearls they find appealing
After an oyster is purchased, the host opens it and reveals the pearl inside
The host appraises the pearl, usually around $30-40
The buyer then agrees to sell the pearl to a jeweler or have it embedded in jewelry
The attendees can also request the host to ship the pearls
While in-person gatherings consist of a handful of attendees, online streams are accessible to a wider audience, which means they often make more money. In-person gatherings, however, tend to build stronger bonds and repeat business.
The dynamics of operating a pearl party business are complex. Some of the things you need to figure out before hosting a party include:
How to get a supply of oysters
You’ll need a steady, reliable supply of oysters to keep your business up and running. Most pearl parties use imported oysters. To import oysters, you must comply with the following regulations:
Apply for an import/export license from the Fish & Wildlife Service, which costs $100 and is valid for a year
You can only ship your oysters through specific ports
You must declare the oysters you’ve imported for your party to the FWS
You’ll pay a $93 user fee with every importation of oysters
You can source your oysters from France, Ireland, Canada, or the Netherlands, with France being the largest exporter of oysters.
Be sure to do a background check before buying pearls from an MLM pearl company. You want to make sure you’re dealing with a credible and transparent company.
How to appraise the value of revealed pearls
One of the advantages of getting your pearls from an MLM company is that they can appraise the pearls for you. But if you’ve imported your pearls, you may need to work with a jeweler to help you evaluate and appraise the unveiled pearls. Or, you can learn how to appraise the pearls by enrolling in an online course.
Many pearl party attendees will want to embed the unveiled pearl in a piece of jewelry. Therefore, you must provide this service – which you can do by working with a reputable jeweler.
In most cases, the jeweler can convert the pearls into jewelry or embed the pearls in another item bought by the participant.
How much should you charge for pearls?
The primary source of income for a pearl party business is selling pearl-bearing oysters. Wild or saltwater pearls fetch more money than freshwater or cultured pearls because they’re rare. A strand of cultured pearls sells for $50 to $2,000, whereas wild pearls can fetch between $300 and $25,000.
The average cost of an oyster is $20. Embedding the pearl in items ranges from $29 to $200. Depending on the number of people who show up at your party, you can rake in as much as $3,000, even in the early months.
Who? Identify your target market
The target market for a pearl party business is women aged 18 to 45, and you can find them on Facebook, Instagram, and LinkedIn.
Where? Choose your business premises
At the early stages of a pearl party business, you can broadcast live parties online from home. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. Find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Pearl Party Business Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “pearls” or “pearl party”, boosts SEO
Name should allow for expansion, for ex: “Pearl Oasis” over “Birthstone Pearls” or “Bohemian Pearls Shop”
Avoid location-based names that might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Pearl Party Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: A concise summary outlining the key points of the business plan, providing a snapshot of the pearl party business.
Business Overview: An overview of the pearl party business, including its mission, vision, and the problem it aims to solve in the market.
Product and Services: A detailed description of the pearls and related services offered in the business, emphasizing their uniqueness and value proposition.
Market Analysis: Examination of the target market for the pearl party business, including demographics, trends, and potential growth opportunities.
Competitive Analysis: Evaluation of competitors in the pearl party industry, highlighting strengths, weaknesses, and strategies to gain a competitive edge.
Sales and Marketing: Strategies for promoting and selling pearls, encompassing advertising, branding, and sales channels to reach the target audience.
Management Team: Introductions and bios of key individuals in the business, showcasing their qualifications and roles in driving the company’s success.
Operations Plan: Details on how the pearl party business will operate, covering supply chain, logistics, and any necessary partnerships or collaborations.
Financial Plan: A comprehensive financial overview, including projections, budgets, and funding requirements to ensure the business’s financial health and sustainability.
Appendix: Additional supporting documents and information, such as market research data, legal documents, and any other relevant materials.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to pearl parties.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your pearl party business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC)– Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best options, other than friends and family, for funding a pearl party business.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your pearl party business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may also want to consider event planning tools such as cvent, Caterease, and Pro Party Planner to manage your pearl parties from start to finish, track and manage guests, process payments, and more.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Starting a Pearl Party Business can be a unique and exciting venture, creating memorable experiences for your customers. Here are some effective marketing strategies to help you kickstart your business and attract a loyal customer base.
Social Media Engagement: Leverage the power of visually appealing platforms like Instagram and Facebook to showcase the beauty of your pearls, engage with your audience through live videos, and run contests to build excitement.
Influencer Collaborations: Partner with influencers in the jewelry and lifestyle niche to reach a broader audience. Their recommendations can enhance your credibility and create buzz around your pearl party events.
Themed Events and Promotions: Create themed events or promotions tied to holidays, special occasions, or trending topics to entice customers. Offer discounts or exclusive pearl collections during these events to boost sales.
Customer Loyalty Programs: Implement a loyalty program to reward repeat customers. Offering discounts, exclusive access, or free items for frequent purchases can encourage customer retention and word-of-mouth referrals.
Interactive Online Tutorials: Host live or recorded tutorials on YouTube or other platforms, demonstrating creative ways to use and style the pearls. This not only adds value but also establishes your expertise in the pearl industry.
Collaborate with Local Businesses: Partner with local boutiques, salons, or event planners to cross-promote your pearl parties. This can help you tap into new customer bases and strengthen your presence in the community.
Limited Edition Releases: Create a sense of urgency and exclusivity by periodically releasing limited edition pearl collections. Highlight the uniqueness of each set and encourage customers to make quick purchases before they run out.
Customer Testimonials and Reviews: Encourage satisfied customers to share their experiences through testimonials and reviews. Positive feedback can build trust and influence potential customers to participate in your pearl parties.
Collaborative Giveaways: Collaborate with other businesses in related industries for joint giveaways. This can expand your reach and introduce your pearl party business to audiences who may not have discovered it otherwise.
Educational Content: Share informative content about pearls, their origins, and quality factors. This not only educates your audience but also positions your business as a knowledgeable and trustworthy source in the pearl market.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your pearls meet their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your pearl party business could be:
The most beautiful pearls you’ve ever seen!
Make gorgeous new jewelry with the perfect pearls
Girls’ night! With gemstones. What could be better?
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a pearl party business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in pearls for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in pearl parties. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a pearl party business include:
Marketing Lead – SEO strategy, social media
General Manager – Oversees operations, finances
Jewelry Expert – Appraisals, importation, partnerships with jewelers
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Pearl Party Business – Start Making Money!
If you’ve made it this far, then you know just about everything there is to know about starting a successful pearl party business. You can begin by hosting pearl parties online, either through Facebook, Instagram, or YouTube.
The beauty of using any of these platforms is that your followers can share the broadcast with their audience in real time, bringing in new followers and potential customers in the process. You can even reach a global audience. Now it’s time to put your money where your mouth is and begin your entrepreneurial journey as a pearl party host! Good luck!
Pearl Party Business FAQs
How much money do you make selling pearls?
Revenue varies depending on the type and quality of your pearls. For example, you can rake in up to $25,000 for a strand of white pearls. Freshwater pearls, on the other hand, can generate $50 to $2,000 per strand.
Are pearl party pearls worth anything?
Yes, they are. However, there’s no specific standard to measure the value of these pearls. Even so, be sure to procure high-quality pearls. The higher the quality of your party pearls, the more revenue you can generate.
What do Pearl Chic consultants make?
Pearl consultants earn a commission of up to 25% per sale. They also make an extra 2% if a new salesperson recruited under their name meets the set sales targets.
What are pearl opening parties?
The host displays oysters for sale at a pearl opening party before popping open the sold oysters to reveal the pearls tucked inside. Attendees can choose to buy the pearls as they are or as jewelry in a necklace or earring.
How can I market and promote my pearl party business?
To effectively market and promote your pearl party business, consider establishing an online presence through a professional website or e-commerce platform. Optimize your website for search engines and utilize social media platforms like Instagram, Facebook, and Pinterest to engage with a wider audience. Host live pearl parties, either virtually or in-person, and use engaging presentation techniques to showcase your products.
How can I source high-quality pearls for my business?
Sourcing high-quality pearls for your business requires research and establishing relationships with reputable suppliers. Attend jewelry trade shows to connect with suppliers and personally inspect the quality of their pearls. Seek recommendations from experts in the industry and perform quality checks on the pearls you receive.
How can I differentiate my pearl party business from competitors?
To differentiate your pearl party business from competitors, focus on unique pearl offerings, personalized customer experiences, educational content about pearls, exclusive designs or customization options, and ethical and sustainable practices.
How to Start a Pearl Party Business
Decide if the Business is Right for You
Hone Your Idea
Brainstorm a Pearl Party Business Name
Create a Pearl Party Business Plan
Register your Business
Register for Taxes
Fund your Business
Apply for Pearl Party Business Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Pearl Party Business - Start Making Money!
Pearl Party Business FAQs
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