Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on May 3, 2022 Updated on December 1, 2023
$6,550 - $97,100
$84,000 - $210,000 p.a.
Time to build
0 – 6 months
$50,000 - $126,000 p.a.
Scooters have finally hit the big-time. Electric shared scooters have in recent years become a popular mode of urban transport around the globe. In fact, the global bike and scooter rental market is set to more than quadruple by 2027, placing it among the world’s fastest-growing industries.
You could start a scooter rental business either from a physical location in a tourist area or by developing an app for dockless e-scooters rented on a per-ride basis. Users simply unlock the scooter using the app and leave it where it is convenient. Either way, you can make good money and help people see and move about their city.
Before you get started, though, you’ll need to understand the ins and outs of starting a business. Luckily, this step-by-step guide has you covered with all the insights you need to launch a lucrative scooter rental business.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
Growth forecast – The global bike and scooter rental industry is projected to grow more than 400% by 2027 to reach $10.1 billion.
Trends and challenges
Trends in the scooter rental industry include:
Environmental concerns about gas-guzzling vehicles, as well as the desire for convenience, are driving increased scooter rentals.
More sustainable scooters are hitting the market, with San Francisco-based Lime leading the way with scooters that feature interchangeable, swappable batteries.
Challenges in the scooter rental industry include:
E-scooters face vandalism, poor handling, and overuse and have a lifespan of just three months in some areas. Scooter replacement is almost constant.
Large e-scooter firms are growing fast, getting millions in venture capital to expand and gain more market share, crowding out new entrants.
How much does it cost to start a scooter rental business?
Startup costs for a scooter rental business set up traditionally in a tourist location would cost about $9,500. Costs include the storefront rental and the purchase of five scooters. To start an e-scooter sharing business would cost at least $95,000 and could be much higher. The largest cost is the development of the app.
You’ll need a handful of items to successfully launch your scooter rental business, including:
Setting up a business name and corporation
$150 - $200
Business licenses and permits
$100 - $300
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
$0 - $70,000
5 to 20 scooters
$5,000 - $20,000
Location for a tourist scooter rental business
$0 - $3,000
$6,550 - $97,100
How much can you earn from a scooter rental business?
Prices for scooter rental average about $15 per hour. Your profit margin after maintenance and overhead should be about 60%. This will assume you’ll start with a traditional scooter rental business.
In your first year or two, you could rent five scooters for four hours each per day, 280 days of the year, bringing in $84,000 in annual revenue. This would mean more than $50,000 in profit, assuming that 60% margin. As your business gains traction, you could add five more to your scooter fleet and rent them five hours per day. With annual revenue of $210,000, you’d make a fantastic profit of $126,000.
What barriers to entry are there?
There are a few barriers to entry for a scooter rental business. Your biggest challenges will be:
Good high-traffic location in a tourist-friendly city
The startup costs of an e-scooter sharing business
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Now that you know what’s involved in starting a scooter rental business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research scooter rental businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a scooter rental business that offers scooter tours, or that also offers electric bikes.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as electric kick scooters or dockless scooters.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products or services
In addition to scooter rental, you could offer scooter tours, the rental of electric bicycles, or even work your way up to larger electric vehicles.
How much should you charge for scooter rentals?
Scooter rental prices are generally about $.25 per minute which is $15 per hour. After costs, you should aim for a profit margin of about 60%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will be broad and may include tourists. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook.
Where? Choose your scooter rental location
You may need to rent out a small storefront to rent your scooters from and to store your scooters. You can find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Scooter Rental Service Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “scooter rentals” or “e-scooters”, boosts SEO
Name should allow for expansion, for ex: “Ride and Glide” over “Business Scooters”
Avoid location-based names that might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Scooter Rental Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: Outline the key aspects of your scooter rental business, highlighting how it meets the mobility needs of customers in urban areas.
Business Overview: Describe the scooter rental services, focusing on the convenience and accessibility it provides to tourists and residents alike.
Product and Services: Detail the rental options available, such as pay-per-minute, daily rentals, and potentially guided tour services.
Market Analysis: Evaluate the local demand for short-term transportation solutions and the customer base, including tourists and city commuters.
Competitive Analysis: Assess the landscape of similar transportation services and how your scooter rental stands out, perhaps with better pricing or superior scooters.
Sales and Marketing: Explain how you will attract customers through online platforms, strategic partnerships with local businesses, or visibility in high-traffic areas.
Management Team: Highlight the experience and roles of your team members, particularly in customer service and fleet management.
Operations Plan: Outline the day-to-day rental operations, including scooter maintenance, customer service, and charging station management.
Financial Plan: Provide an overview of financial projections, start-up costs, pricing strategy, and expected revenue streams.
Appendix: Include supplementary materials like business licenses, insurance policies, or agreements with local authorities that support your business plan.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to scooter rental businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your scooter rental business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC)– Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best option, other than friends and family, for funding a scooter rental business. If you have a unique and innovative concept and a great plan for an e-scooter sharing business that could really stand out in the market, you might be able to attract venture capital or angel investors. You’d have to show a way that you could compete with the existing big players.
You’ll want to get liability waivers that customers sign to absolve you from damages if injuries occur.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your scooter rental business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Launching a scooter rental business can be an exciting venture. To ensure its success, consider these effective marketing strategies beyond creating a website and networking.
Strategic Partnerships with Local Businesses: Forge partnerships with local hotels, tourist attractions, and popular hangout spots to offer exclusive discounts or collaborations, increasing visibility among potential customers.
Influencer Collaborations: Engage with local influencers and bloggers to create engaging content featuring your scooters, showcasing the ease and fun of exploring the city using your rental service.
Geo-Targeted Social Media Advertising: Utilize social media advertising platforms to target specific geographic areas, ensuring your ads reach individuals in proximity to popular tourist destinations or urban centers.
Referral Programs: Implement a referral program that rewards existing customers for referring friends, family, or colleagues, creating a word-of-mouth marketing chain.
Seasonal Promotions and Discounts: Offer seasonal promotions or discounts during peak tourist seasons, festivals, or holidays to attract more customers and capitalize on increased demand.
Mobile App Presence: Develop a user-friendly mobile app that allows customers to easily locate and rent scooters, providing a convenient and seamless experience, fostering customer loyalty.
Community Events and Sponsorships: Participate in or sponsor local community events, fairs, or festivals to increase brand visibility and connect with potential customers in a more personal and memorable way.
Safety Workshops: Host safety workshops or collaborate with local authorities to promote responsible scooter usage, fostering a positive image for your business and addressing safety concerns.
Loyalty Programs: Implement a loyalty program offering rewards or discounts for frequent rentals, encouraging repeat business and customer retention.
User-Generated Content Campaigns: Encourage customers to share their scooter adventures on social media with a branded hashtag, leveraging user-generated content to create a sense of community around your brand.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your scooter rental business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your scooter rental business could be:
Get around sustainably on our eco-friendly scooters
Explore and have some fun on our electric scooters!
Save the planet! Ditch your car and commute via scooter
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a scooter rental business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in scooter rentals for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in scooter rentals. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a scooter rental business include:
Shop Clerks – rent scooters, customer service
General Manager – scheduling, accounting
Marketing Lead – SEO strategies, social media
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Scooter Rental Business – Start Making Money!
Scooters are taking off, with the market set to expand four-fold by 2027. It’s a great time to seize the opportunity by starting a scooter rental business. It’s a fun business to get into, and you’ll be providing an eco-friendly means of travel for all sorts of people. It will take an investment, some hard work, and a great attitude, but you can ride this growth wave to serious success.
After reading this guide, you’ve got the business know-how, so now it’s time to start revving the engine of your new scooter rental business!
Scooter Rental Business FAQs
Can a scooter rental business be profitable?
Yes, if you have a good-sized scooter fleet, you can make good money. You just need to choose your business model, have a good location, and offer a great service.
How should I price my scooter rentals?
Generally, scooter rentals cost about $.25 a minute, or $15 an hour. Check scooter rental prices in your area to make sure you’re competitive.
How can I attract customers and market my scooter rental services?
To attract customers and market your scooter rental services, utilize online platforms and social media to create an online presence. Develop a user-friendly website that highlights your rental options, pricing, and booking process. Utilize search engine optimization techniques to improve online visibility.
Are scooter sharing companies profitable?
Scooter sharing companies can be profitable, but profitability depends on various factors such as market demand, competition, operational costs, and effective management. Successful scooter sharing companies focus on maximizing utilization rates, implementing efficient maintenance and charging processes, and strategically expanding into markets with high demand.
How do I determine the ideal location for a scooter rental business?
Consider areas with high tourist traffic, popular tourist attractions, or densely populated urban areas with limited parking options. Evaluate local regulations and permit requirements for operating a scooter rental business. Conduct market research to understand the demand for scooter rentals and assess the level of competition in potential locations. Consider factors such as foot traffic, proximity to public transportation, and the availability of charging stations or maintenance facilities.
How can I ensure the safety and maintenance of the scooters in my rental fleet?
To ensure the safety and maintenance of the scooters in your rental fleet, implement regular inspection and maintenance schedules. Conduct thorough safety checks before renting out each scooter, including brakes, lights, tires, and other essential components. Train your staff to identify and address any potential safety issues promptly. Establish protocols for charging and battery management to ensure scooters are always in good working condition.
How to Start a Scooter Rental Business
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Scooter Rental Service Name
Create a Scooter Rental Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Scooter Rental Business Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Scooter Rental Business - Start Making Money!
Scooter Rental Business FAQs
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