People are crazy about their pets, and many are willing to spend whatever it takes to give them the best care. Americans’ spending on pet services, which totals more than $6 billion, literally doubled in the decade ending in 2017 and continues to grow.
Pet sitting alone is a $2.5 billion global market. If you love animals, you could start your own pet sitting business and grab a share of that huge market while spending lots of quality time with cute and cuddly critters and making good money.
But even a business as simple as pet sitting, which is mainly about going to people’s homes to care for their animals, takes some preparation and study before you jump in. In this step-by-step guide, you’ll find everything you need to know to start a successful pet sitting company.
Step 1: Decide if the Business Is Right for You
Pros and cons
A pet sitting business has pros and cons you should consider before deciding if it’s right for you.
- Simplicity – Easy and cheap to start
- Fun! – Take care of furry friends
- Flexibility – Work as little or as much as you want
- Physical, Dirty Work – Lots of dog walking and poop scooping
- Limited Profit Potential – You’re not going to make a fortune
Pet sitting industry trends
Americans spent nearly $110 billion on their pets in 2021, nearly double the total a decade ago.((https://www.statista.com/statistics/253976/pet-food-industry-expenditure-in-the-us/)) One of the fastest-growing segments of this market is pet sitting.
Industry size and growth
Trends and challenges
Trends in pet sitting include:
- Pet owners are increasingly looking for certified pet sitters. Pet sitting certification can be obtained through Pet Sitters International (PSI) or the National Association of Professional Pet Sitters.
- Pet sitters are increasingly using mobile apps to keep their clients updated and manage their scheduling. TimetoPet is an example, and is designed to make it easier to manage a pet sitting business by having everything you need, including a communication tool, all in one place.((https://www.timetopet.com/pet-sitting-software?mrid=71))
Some challenges to being a professional pet sitter include:
- As people work more from home, pet sitting demand may decrease.
- Pet sitters always face the risk of aggressive animals and need to communicate with pet owners about potential challenges.
What kind of people work in pet sitting?
How much does it cost to start a pet sitting business?
Startup costs for a pet sitting business range from about $1,700 to $4,000. The costs include a website, scheduling software, and insurance. You can also take courses and become a certified pet sitter through the NAPPS if you choose for an additional $250 to $400. Courses are self-study and must be completed within 6 months of purchase.
This budget assumes you will mostly be visiting pets in their own homes, and caring for them there.
|Start-up Costs||Ballpark Range||Average
|Setting up a business name and corporation||$150 - $200||$175
|Business licenses and permits||$100 - $300||$200
|Business cards and brochures||$200 - $300||$250
|Website setup||$1,000 - $3,000||$2,000
|Scheduling and management software||$200 - $300||$250
|Total||$1,750 - $4,400||$3,075
How much can you earn from a pet sitting business?
The average price for pet sitting is about $30 per day and $75 for overnight pet sitting, which generally includes one daytime visit and an 8-12 hour overnight stay at the customer’s home. Your only ongoing costs should be for fuel and marketing, so your profit margin will be around 90%.
In your first year or two, you could sit for 5 pets a day (day time pet sitting for $30), 5 days a week, bringing in $39,000 in annual revenue. This would mean a $35,000 in profit, assuming that 90% margin. As you build a reputation, you might want to hire an assistant so you could double bookings to 10 pets a day. But this would reduce your profit margin to 60%. With annual revenue of $78,000, you’d make around $47,000 in profit.
To make a bit more money, you might want to expand your pet business into a doggie daycare center, or dog grooming.
What barriers to entry are there?
There are a few barriers to entry for a pet sitting business. Your biggest challenges will be:
- Having the skills and patience to handle various types of pets
- Competition from nearby pet sitters
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Step 2: Hone Your Idea
Now that you know what’s involved in starting a pet sitting business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Why? Identify an opportunity
Research pet sitting businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing an overnight pet sitting business.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as cat sitting.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products or services
You’ll need to determine what you’ll offer as part of your pet sitting services. You could offer things like basic grooming services, or pet food delivery as add-on services.
How much should you charge for pet sitting?
Prices for pet sitting are about $30 per day or $75 a day for overnight pet sitting. Your ongoing costs will be low, so you should aim for a profit margin of about 90%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price point. Remember, the price you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will be broad: anybody who owns a pet. However, the people willing to pay good money for pet sitting services is probably a more established group. Good places to find those people might be Facebook or LinkedIn. Don’t overlook Instagram, however, where you’ll find younger pet owners.
Where? Choose your business premises
You’ll likely start your pet sitting business at home to keep costs low, but as you expand you might want to rent a facility. Find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
- Central location accessible via public transport
- Ventilated and spacious, with good natural light
- Flexible lease that can be extended as your business grows
- Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Business Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
- Short, unique, and catchy names tend to stand out
- Names that are easy to say and spell tend to do better
- Name should be relevant to your product or service offerings
- Ask around — family, friends, colleagues, social media — for suggestions
- Including keywords, such as “pet boarding” or “pet sitter”, boosts SEO
- Name should allow for expansion, for ex: “Jim’s Bakery” over “Jim’s Cookies”
- Avoid location-based names that might hinder future expansion
- Use online tools like the Step by Step Business Name Generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
- Executive Summary: Brief overview of the entire business plan; should be written after the plan is complete.
- Business Overview: Overview of the company, vision, mission, ownership, and corporate goals.
- Product and Services: Describe your offerings in detail.
- Market Analysis: Assess market trends such as variations in demand and prospects for growth, and do a SWOT analysis.
- Competitive Analysis: Analyze main competitors, assess their strengths and weaknesses, and create a list of the advantages of your services.
- Sales and Marketing: Examine your companies’ unique selling propositions (USPs) and develop sales, marketing, and promotional strategies.
- Management Team: Overview of management team, detailing their roles and professional background, along with a corporate hierarchy.
- Operations Plan: Your company’s operational plan includes procurement, office location, key assets and equipment, and other logistical details.
- Financial Plan: Three years of financial planning, including startup costs, break-even analysis, profit and loss estimates, cash flow, and balance sheet.
- Appendix: Include any additional financial or business-related documents.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist at Fiverr to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to pet sitting businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your pet sitting business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
- Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
- General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
- Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
- C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
- S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using ZenBusiness’s online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
Step 6: Register for Taxes
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
- Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
- SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
- Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
- Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
- Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
- Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best options, other than friends and family, for funding a pet sitting business. You might also try crowdfunding if you have an innovative concept.
Step 8: Apply for Licenses/Permits
Starting a pet sitting business requires obtaining a number of licenses and permits from local, state, and federal governments.
Federal regulations, licenses, and permits associated with starting your business include doing business as, health license and permit from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.
This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.
If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.
Step 9: Open a Business Bank Account
Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your pet sitting business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur, particularly when taking care of other people’s pets. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
- General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
- Business Property: Provides coverage for your equipment and supplies.
- Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
- Worker’s compensation: Provides compensation to employees injured on the job.
- Property: Covers your physical space, whether it is a cart, storefront, or office.
- Commercial auto: Protection for your company-owned vehicle.
- Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
- Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
Step 11: Prepare to Launch
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You can use industry-specific software, such as TimeToPet, Pet Sitter Plus, or Scout, to manage invoicing, payments, communication, and branding.
- Popular web-based accounting programs for smaller businesses include Quickbooks, Freshbooks, and Xero.
- If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Some of your business will come from online visitors, but still, you should invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness.
Once your website is up and running, link it to your social media accounts and vice versa. Social media is a great tool for promoting your business because you can create engaging posts that advertise your products:
- Facebook: Great platform for paid advertising, allows you to target specific demographics, like men under age 50 in the Cleveland area.
- Instagram: Same benefits as Facebook but with different target audiences.
- Website: SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Schedule Now”. This can sharply increase bookings.
- Google and Yelp: For businesses that rely on local clientele, getting listed on Yelp and Google My Business can be crucial to generating awareness and customers.
Take advantage of your website, social media presence and real-life activities to increase awareness of your offerings and build your brand. Some suggestions include:
- Signage – Put up eye-catching signage at your store and website.
- Flyering – Distribute flyers in your neighborhood and at industry events.
- In-Person Sales – Offer your services at local markets and trade shows.
- Post a video – Post a video about your services. Use humor and maybe it will go viral!
- Start a blog – Start a blog and post regularly. Change up your content and share it on multiple sites.
- Seek out referrals – Offer incentives to generate customer referrals to new clients.
- Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
- Testimonials – Share customer testimonials about how your services helped them.
- Create infographics – Post infographics and include them in your content.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your pet sitting meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your pet sitting business could be:
- No more kennels! Overnight pet sitting in your home
- Perfect pampering for your puppy
- Pet companions for your baby’s comfort
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a pet sitting business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been pet sitting for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in pet sitting. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
It’s unlikely that you will need employees for a pet sitting business unless you want to hire an assistant pet sitter if you get too many clients.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Start Making Money!
If you’re an animal lover, a pet sitting business can be rewarding and fun. It’s an easy business to start and manage, and it doesn’t cost much to get going. You can run your business from home, grab a piece of a growing market and make good money.
Eventually, you could even use your profits to start a pet daycare, and have an even more lucrative company. Now that you’ve studied what it takes, go ahead and put your plan together and get ready to launch your new pet sitting business and make some money!
Pet Sitting Business FAQs
How much does it cost to start a pet sitting business?
You can start a pet sitting business for around $1,700. Costs include a website, insurance, and software to manage your scheduling. The highest cost is the website, which should have online scheduling options.
How much can I make from a pet sitting business?
Prices for pet sitting are about $30 per day, or $75 for overnight sitting. If you build up a good client base you could sit for 5 – 10 pets a day and make a nice bit of cash.
Do I need a license to start a pet sitting business?
Do I need to be certified to be a pet sitter?
You don’t have to be certified, but more and more customers are looking for certified pet sitters. It will add to your credibility and help you get more customers. You can get certified through the National Association of Professional Pet Sitters.