Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on March 2, 2022 Updated on November 28, 2023
$62,550 - $137,100
$70,000 - $290,000 p.a.
Time to build
$50,000 - $115,000 p.a.
Get on the bus! The party bus, that is. Social gatherings are coming back strong as the pandemic recedes, which means now is a great time to launch a party bus business and ride the wave to a good living. Party buses carry revellers from place to place, or just around the city, as they drink and dance and enjoy themselves. Starting a party bus business takes a considerable investment, but at $700 a night, it can be very lucrative, and you can run the business from home — unless you decide to join the party!
The business model is simple, but getting there requires a great deal of preparation and planning. Luckily, this step-by-step guide is chock full of all the intel you need to put your party bus business on the road to success.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
Number of businesses – In 2021, 154,538 limousine businesses were operating in the US.
Number of people employed – In 2021, the US limousine industry employed 176,854 people.
Trends and challenges
Trends in the party bus industry include:
Party buses are becoming popular for all kinds of celebrations, such as bachelor/ette parties, birthday parties, graduation and affordable venue rentals.
High-end party buses are most in-demand, with sound systems, dance floors, and bars. Gogo Party Bus is a company that offers this kind of bus.
Challenges in the party bus industry include:
Rising fuel prices are cutting into profit margins.
Safety is always a concern, and there has been some press about party bus injuries, so it’s important to set clear safety rules and adhere to them.
How much does it cost to start a party bus business?
Startup costs for a party bus business range from $60,000 to $140,000 or more if you buy more than one bus. The largest expenses are for a down payment on the bus and the preparation and modifications of the bus.
States have various requirements and costs to get a CDL license. Check with your department of motor vehicles for requirements.
You’ll need a handful of items to successfully launch your party bus business, including:
Setting up a business name and corporation
$150 - $200
Business licenses and permits
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
Down payment on one bus
$50,000 - $100,000
Bus modifications and decor
$10,000 - $30,000
$1,000 - $3,000
$62,550 - $137,100
How much can you earn from a party bus business?
Party bus rentals run about $700 for four hours. If you work by yourself with one bus at first and drive it yourself (you’ll need a commercial driver’s license), your profit margin will be about 70% after fuel, maintenance, and insurance costs.
In your first year or two, you could work as a solopreneur and rent your bus 2 nights per week, bringing in more than $70,000 in annual revenue. This would mean $50,000 in profit, assuming that 70% margin. As your brand gains recognition and you get referrals, you could add to your bus fleet and do 8 rentals per week. At this stage, you’d hire drivers, reducing your profit margin to around 40%. But with annual revenue of $290,000, you’d make a tidy profit of more than $115,000.
What barriers to entry are there?
There are a few barriers to entry for a party bus business. Your biggest challenges will be:
The high startup costs of buying a bus
Getting your CDL or finding CDL drivers
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Now that you know what’s involved in starting a party bus business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research party bus businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a bachelor party bus service or a party bus service that provides alcohol instead of BYOB.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as a birthday party bus with all the trimmings.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products or services
In addition to just driving people from place to place, you could earn additional revenue by offering:
Party bus tours to tourist spots
Alcoholic beverages for an additional cost
A DJ on the bus
How much should you charge for party bus rental?
The average price for a 4-hour night is $700. If you create a high-end party bus you could charge $1,000 or more. Your ongoing costs will be for fuel, maintenance, insurance, and your drivers. You should aim for a profit margin of about 40%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will tend to be younger people. You should market on sites like TikTok and Instagram. You could also partner with wedding planners to get referrals for bachelor and bachelorette parties.
Where? Choose your business premises
In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. Find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Party Bus Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “party bus” or “party bus rental”, boosts SEO
Name should allow for expansion, for ex: “Rolling Fun” over “Birthday Bus”
Avoid location-based names that might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Party Bus Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: A brief summary of your party bus business plan, highlighting key points and objectives.
Business Overview: An overview of your party bus business, including its mission, vision, and core values.
Product and Services: Detailed descriptions of the party bus services you offer, including features, pricing, and any additional offerings.
Market Analysis: An analysis of the party bus industry, target market, and trends to understand your business’s place in the market.
Competitive Analysis: Examination of your party bus competitors, their strengths and weaknesses, and how your business compares.
Sales and Marketing: Strategies for promoting and selling your party bus services, including marketing channels and sales tactics.
Management Team: Information about the key members of your party bus business, their roles, and qualifications.
Operations Plan: How your party bus business will run day-to-day, including logistics, equipment, and staff requirements.
Financial Plan: Financial projections, including revenue, expenses, and profitability, as well as funding requirements.
Appendix: Additional documents or information that supports and supplements your party bus business plan, such as legal documents, resumes, or market research data.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to party bus businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your party bus business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company(LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best option, other than friends and family, for funding a party bus business. You might also try crowdfunding if you have an innovative concept.
You or your drivers will need to have a commercial driver’s license which you can obtain from your state’s department of motor vehicles. If you provide alcohol, you’ll need a liquor license from your state.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your party bus business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
Step 11: Prepare to Launch
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as Gigabook, Moovs, or EverTransit, to manage your bookings, trips, invoicing, and payments.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Starting a Party Bus Business can be an exciting venture, and with the right marketing strategies, you can ensure a lively and profitable journey ahead. Beyond the basics of creating a website and networking, here are some practical tips to boost your party bus business:
Themed Packages: Offer themed party packages to attract specific target groups, such as bachelor/bachelorette parties, birthdays, or corporate events. Tailoring experiences makes your services more appealing.
Social Media Challenges: Create engaging social media challenges or contests that encourage users to share their party experiences on your bus, leveraging user-generated content to increase brand visibility.
Collaborate with Event Planners: Partner with local event planners and coordinators to become their preferred transportation provider, establishing a mutually beneficial relationship that can drive consistent business.
Discounts for Repeat Customers: Implement a loyalty program with discounts for repeat customers, encouraging them to choose your party bus services for future events and building a loyal customer base.
Community Outreach: Engage in community events, sponsor local gatherings, and participate in parades to create a positive local image and increase awareness about your party bus services.
Referral Program: Introduce a referral program that rewards existing customers for referring new clients, leveraging the power of word-of-mouth marketing within social circles.
VIP Memberships: Offer VIP memberships with exclusive perks such as priority booking, special discounts, or complimentary add-ons, attracting customers who seek a premium party experience.
Promotional Tie-ins: Partner with local businesses like restaurants, bars, or clubs for cross-promotional efforts, allowing you to tap into each other’s customer bases and create a win-win situation.
Online Reviews and Testimonials: Encourage satisfied customers to leave positive reviews on popular review platforms, enhancing your online reputation and influencing potential customers’ decision-making.
Flash Sales and Limited-Time Offers: Create a sense of urgency by periodically introducing flash sales or limited-time offers, enticing customers to book your party bus services before the opportunity expires.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your party bus business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your party bus business could be:
Luxury party busses for your next big event
Celebrate your birthday with all the bus bells and whistles
Going out on the town? Travel in style and party along the way!
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a party bus business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in party buses for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in party buses. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a party bus business include:
CDL drivers – drive buses
General Manager – staff management, scheduling, accounting
Marketing Lead – SEO strategies, social media
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Party Bus Business – Start Making Money!
Now that parties are back in session, this is a great time to get in on the fun and start a party bus business. It takes a sizable investment to get started, but you could grow fast, acquire a fleet of buses and make excellent money while having a great time. Now that you’ve learned the ins and outs of the business, it’s time to get that party bus on the road!
Party Bus Business FAQs
How profitable can a party bus business be?
A party bus business can be very profitable. The average price to rent a party bus is about $700 a night. But the key is giving your customers an unforgettable experience!
How can I make more money from my party bus business?
If your party bus is not already set up with amenities like a stereo system, fancy leather seats, and a bar, adding those can raise your prices. You could also provide alcohol and offer DJ services.
How can I differentiate my party bus business from competitors in the market?
To differentiate your party bus business from competitors, focus on offering unique features or amenities on your buses, such as premium sound systems, customizable lighting, comfortable seating, onboard entertainment options, or themed party decorations.
How can I provide a fun and memorable experience for passengers on my party buses?
To provide a fun and memorable experience for passengers on your party buses, consider offering various entertainment options such as music playlists, karaoke, or onboard games. Provide a range of non-alcoholic and alcoholic beverage choices.
Can I start party bus business on the side?
Starting a party bus business on the side is possible, but it requires careful planning and management. Evaluate the local market demand, competition, and regulatory requirements.
How to Start a Party Bus Business
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Party Bus Name
Create a Party Bus Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Party Bus Business - Start Making Money!
Party Bus Business FAQs
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