Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on December 21, 2021 Updated on November 23, 2023
$61,550 - $284,100
$910,000 - $2.7 million p.a.
Time to build
$73,000 - $220,000 p.a.
Everybody needs to eat, which is why grocery stores are an essential part of any community and the US grocery market is worth three-quarters of a trillion dollars, and growing. You can start your own grocery store and grab a share of that huge market while providing a valuable service to friends and neighbors. Whether you open a specialty store, a local co-operative that sells natural and organic foods, or a general grocery store, you can make good money.
Starting a grocery store is a huge undertaking and will take time and hard work. You should start with knowledge of the industry and what’s involved in developing your business. Thankfully, this step-by-step guide is full of insights and information to get you on your way.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
The survey also showed that most people still want to do their own grocery shopping, rather than place an online order. This does not mean online ordering and delivery options are not important for grocery stores. Consumers want to be able to order groceries for delivery or curb-side pick-up, and you should research these tools.
Startup costs for a grocery store can range from $60,000 to nearly $300,000. The main cost will of course be the initial rent or down payment on your store space. Opening a smaller convenience-style shop would put you at the low end, while opening a supermarket will be significantly more expensive.
In addition to the store space, you’ll need a handful of items to successfully launch your grocery store business. Here’s a list to get you started:
Carts to move food boxes
Setting up a business name and corporation
$150 - $200
Licenses and permits
$100 - $300
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
Deposit on a space to rent
$5,000 - $20,000
Space preparation including shelving and checkout counters
$15,000 - $100,000
$5,000 - $10,000
$35,000 - $150,000
$61,550 - $284,100
How much can you earn from a grocery store business?
Grocery stores generally see a profit of 3%, though it can be 10% for specialty and high-end stores. Given these numbers, let’s give your store an 8% margin.
The average person spends $50 on a trip to the grocery store. So in your first year or two, if you get 50 customers per day, seven days a week, you’d bring in more than $910,000 in annual revenue. This would mean more than $73,000 in profit, assuming that 8% margin. As your brand gains recognition, you could do 150 customers per day, annual revenue of $2.7 million and a tidy profit of nearly $220,000.
What barriers to entry are there?
There are a few barriers to entry for a grocery store. Your biggest challenges will be:
High startup costs
Strong competition from local markets and national chains
Profit margins are low, so you’ll need a lot of customers
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Now that you know what’s involved in starting a grocery store, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research other grocery stores in your area to examine their products, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a small natural foods store or a mini supermarket.
You might consider targeting a niche market by specializing in a certain aspect of your industry such as organic foods, or specialty gourmet foods.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products
After you’ve decided what type of grocery store to open, figure out what’s most in-demand in your area to determine what to stock. You’ll need everyday staples, but your local research will inform your broader selection. Visit similar stores nearby to see what’s on their shelves. It may take some trial and error to figure out what sells best.
How much should you charge for groceries?
The prices you charge will be based on your purchase prices from wholesalers and suppliers, in addition to labor and overhead. The average markup for a grocery item is 12%, though some will be much higher. Pre-cut produce, for instance, is typically marked up 40%, while prepared meat, such as fried chicken or steak kabobs, is marked up 60%.
Use our markup calculator to calculate your sale price and how much revenue and profit you will earn with different markup percentages.
You should aim for an 8% profit margin. Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will tend to be people interested in buying locally, rather than from large chain grocery stores. Those people may tend to be a younger demographic, so you can find them on Instagram. You shouldn’t limit your marketing, however, because your target market may be very broad.
Where? Choose a grocery store location
You’ll need to rent out a large enough space for your store in a convenient location, preferably where few or no other grocery stores are located. You can find commercial space to rent in your area on Craigslist, Crexi, and Commercial Cafe.
Begin by researching the local market and demographics, focusing on areas with a high concentration of your target audience. Consider factors such as population density, income levels, and the presence of competitors in the area.
A location with convenient access to major roads, public transportation, and parking will make it easier for customers to visit your store regularly.
When evaluating potential sites, consider the size and layout of the space, ensuring it meets the needs of your store concept, including sufficient shelving, refrigeration, storage, and checkout areas.
Keep your budget in mind, accounting for lease or purchase price, utilities, taxes, insurance, and any necessary renovations or improvements.
It’s also important to choose a location in a safe and pleasant neighborhood, as this will encourage customers to shop at your store and foster a sense of community.
By carefully considering these factors, you can select the ideal location for your grocery store and maximize its chances of success.
Step 3: Brainstorm a Grocery Store Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
The name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “grocery” or “foods,” boosts SEO
Choose a name that allows for expansion: “The Daily Market” over “Gluten-Free Grocer”
Avoid location-based names that might hinder future expansion
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Grocery Store Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: A concise summary outlining the key aspects of the grocery store business, including its mission, vision, and overall business strategy.
Business Overview: A detailed description of the grocery store, including its location, target market, and the unique value proposition it offers to customers.
Product and Services: A comprehensive list of the grocery products and services the store will offer, emphasizing quality, variety, and any unique selling points.
Market Analysis: An examination of the local market, identifying target customers, market trends, and potential opportunities for the grocery store business.
Competitive Analysis: A thorough assessment of competitors in the area, analyzing their strengths, weaknesses, and strategies to position the grocery store effectively in the market.
Sales and Marketing: A detailed plan for promoting and selling products, outlining marketing strategies, pricing, and sales tactics to attract and retain customers.
Management Team: Profiles of key individuals responsible for managing and operating the grocery store, highlighting their skills, experience, and roles within the business.
Operations Plan: A step-by-step guide detailing how the grocery store will operate on a day-to-day basis, covering aspects such as inventory management, supplier relationships, and customer service.
Financial Plan: A comprehensive financial forecast, including startup costs, revenue projections, and profit margins, to demonstrate the financial viability and sustainability of the grocery store.
Appendix: Supporting documents, such as market research data, resumes of key team members, and any additional information that provides depth and credibility to the business plan.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to grocery stores.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your grocery store will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC)– Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Venture capital: Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best options, other than friends and family, for funding a grocery store. You might also try crowdfunding if you have an innovative concept.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your grocery store business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You can use industry-specific software, such as ITRetail, LS Retail, or ECRS, to manage your ordering, inventory, and bookkeeping.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
For your grocery store, the marketing strategy should focus on showcasing the quality, variety, and freshness of your products, along with any unique offerings like organic or locally sourced items. Emphasize the convenience and customer service you provide, as well as any additional features such as a deli counter, bakery, or ready-to-eat meal options.
Professional Branding: Your branding should convey a sense of freshness, quality, and community. This includes your store signage, logo, staff uniforms, and the overall store layout and design.
Direct Outreach: Partner with local businesses, schools, and community organizations. Sponsor local events or host community activities at your store to build a strong local presence.
Digital Presence and Online Marketing
Professional Website and SEO: Develop a user-friendly website that highlights your product range, special offers, and store services (like delivery or curbside pickup). Use SEO best practices to appear in local searches related to grocery shopping, specialty foods, and local produce.
Social Media Engagement: Utilize platforms like Facebook and Instagram to showcase your products, share recipes, and promote in-store events or special deals.
Content Marketing and Engagement
Food and Nutrition Blog: Share blog posts about healthy eating, meal planning tips, and food trends. Feature recipes that use ingredients from your store.
Email Newsletters: Keep your customers informed about weekly specials, new product arrivals, and store events.
Video Content: Create engaging videos showcasing your store, highlighting new products, or offering cooking demonstrations.
Experiential and In-Person Engagements
In-Store Events: Host cooking classes, food tastings, or nutrition workshops in your store to engage with customers and provide added value.
Local Producer Spotlights: Feature local farmers or food producers in your store, perhaps with special tasting events or meet-the-maker days.
Collaborations and Community
Partnerships with Local Suppliers: Build relationships with local farmers and producers to offer unique, local products that differentiate your store from larger chains.
Community Involvement: Engage in community projects or support local charities, aligning your store with community values and interests.
Customer Relationship and Loyalty Programs
Loyalty Rewards Program: Implement a loyalty program that offers discounts, points, or special perks to regular customers.
Customer Feedback Initiatives: Encourage customer feedback through surveys or suggestion boxes and actively use this information to improve your store.
Promotions and Advertising
Targeted Local Advertising: Use local newspapers, radio, and community bulletin boards to advertise your store. Online ads can also be effective, especially when targeted to your local area.
Seasonal Promotions and Sales: Take advantage of seasonal events and holidays to run promotions, themed marketing campaigns, or special sales.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your grocery store meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your grocery store business could be:
Natural foods for your healthy lifestyle
All our meats and produce are locally-sourced: shop local, eat local
Order online and pick—up/delivery in one hour or less!
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a grocery store, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in supermarkets and grocery stores for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in grocery stores. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.
Step 12: Build Your Team
If you’re starting out small, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a grocery store business would include:
Checkout Workers – Ring up food, collect payment
Stock People – Stock shelves
General Manager – Staff management, ordering, accounting
Marketing Lead – SEO strategies, social media, other marketing
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Grocery Store – Start Making Money!
Grocery stores will always draw business, and studies show that people still love to shop in person. Some consumers, however, want to have the option of online shopping and delivery, so you might want to consider partnering with top food delivery apps like Instacart.
If you start a clean, friendly grocery store with great products and a warm atmosphere, you’ll be providing a great service while capturing a slice of a $800 billion market to make a healthy profit. Now that you’ve filled your cart with knowledge, you’re ready to start your entrepreneurial journey and build a grocery empire!
Grocery Store Business FAQs
How profitable is a grocery store?
Profit margins are low, but sales volumes are high, so even with a small store you can make good money. You need a strong location, though, to ensure a steady stream of shoppers.
Don’t most people shop for groceries online?
While online grocery shopping is growing, studies show that most people still like to do their shopping in person. Many people like to choose their own items, particularly meat and produce, and enjoy browsing the aisles.
How do I differentiate my grocery store business from competitors?
To differentiate your grocery store business from competitors, you could focus on providing a unique shopping experience such as personalized customer service, offering locally-sourced or organic products, implementing innovative technology such as self-checkout or mobile ordering, or offering additional services such as home delivery or meal planning assistance.
What is the difference between grocery store and supermarket?
The main difference between a grocery store and a supermarket is the size and scope of the business. A grocery store is typically smaller and offers a limited selection of products, while a supermarket is larger and offers a wider range of products, such as fresh produce, bakery items, and prepared foods. Supermarkets also tend to have more specialized departments such as a pharmacy, deli, or bakery.
What kind of marketing and advertising strategies can I use to promote my grocery store business?
Effective marketing and advertising strategies to promote your grocery store business could include creating a strong online presence through social media and a user-friendly website, offering promotions or discounts to attract new customers and encourage loyalty, partnering with local businesses or community organizations, hosting events such as cooking classes or tastings, and using visual merchandising and signage to create an inviting and attractive shopping environment.
How to Start a Grocery Store
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Grocery Store Name
Create a Grocery Store Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Grocery Store Business Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Grocery Store - Start Making Money!
Grocery Store Business FAQs
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