People love their dogs, but not everybody has enough time to walk their dog multiple times a day. This is why dog walking services have become big business in recent years. Some even have their own mobile app! If you’re a dog lover, you could start a dog walking business and spend more time with lovable pups while also making good money.
Starting any kind of business, however, takes a lot of work. The key is to have the knowledge you need before you start so that you avoid common mistakes. Fortunately, this step-by-step guide details everything you need to know to put yourself on the road to doggie entrepreneurship.
Step 1: Decide if the Business Is Right for You
Starting a dog walking business requires time and effort. Before you jump in, you need to fully understand what is involved before you decide if a dog walking business is right for you.
Pros and cons
- Quality time with dogs!
- No office work required
- Low costs, strong profit potential
- Stiff competition means you’ll have to stand out
- Dogs can be difficult and disobedient
Dog walking industry trends
As the pandemic recedes, dog walking is expected to continue to grow due to increased job market stability and longer working hours.
Industry size and growth
Trends and challenges
Trends in the dog walking industry include:
- Pet ownership on the rise, especially among millennials
- Mobile apps allow pet owners to find dog walkers on demand
Challenges in the dog walking industry include:
- Rising wages
- Stiff competition
What kind of people work as dog walkers?
How much does it cost to start a dog walking business?
Start-up costs for a dog walking business range from $2,000 – $5,100. If you set up your own basic website without an online booking option at first, you can minimize your costs.
|Start-up Costs||Ballpark Range||Average
|Setting up a business name and corporation||$200 - $200||$200
|Licenses and permits||$200 - $300||$250
|Insurance ||$100 - $500||$300
|Business cards and brochures||$200 - $300||$250
|Website setup||$1,000 - $3,000||$2,000
|Initial marketing budget||$200 - $500||$350
|Supplies||$50 - $100||$75
|Pet first aid class||$50 - $200||$125
|Total||$2,000 - $5,100||$3,550
How much can you earn from a dog walking business?
Your profit will vary depending on:
- How many regular customers you can book
- Whether you need to hire other dog walkers
The cost to walk a dog yourself is minimal, limited to a few treats and your fuel to get to the location, which will be an average of $2. The average price for a 30-minute dog walk in the US is $25.
In your first year or two, you might book five walks per day, six days a week. This would give you $39,000 in annual revenue and a profit of $35,000, assuming a 90% profit margin. As your brand gains recognition, you might do 15 walks per day. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to around 40%. You’d earn $117,000 in annual revenue and a tidy profit of nearly $47,000. Not bad for spending quality time with dogs!
From there, you could hire more walkers, book more clients, and build your dog walking empire.
What barriers to entry are there?
There are very few barriers to entry for a dog walking business. Your biggest challenges will be:
- Standing out from the competition. The market is saturated with dog walkers, so you will need to differentiate yourself.
- You will spend time and money marketing yourself before you start to make money.
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Step 2: Hone Your Idea
Now that you know what is involved in starting a dog walking business, you need to hone your idea further in order to be able to enter a new market with tough competition.
Why? Identify an opportunity
Research dog walkers in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a dog walker who offers extended hours, from early in the morning to late in the evening.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as offering additional services, like training or grooming.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products or services
Beyond just dog walking, you could offer a variety of other services including pet sitting, dog park visits, bathing and grooming, training, pet supply pick-up, and more.
Make a list of what you can offer to your customers and consider if any of those things can allow you to offer upgraded service packages for more money, or just charge individually for each service.
How much should you charge for dog walking services?
When you are just starting out, you may have to charge a lower-than-average price until you have a track record. You might want to start at $20 per 30-minute walk and build a reputation before increasing your rate.
Research other dog walking services in your area to determine what prices are in your local market. Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will be dog owners. Those people visit pet stores, so you could place brochures and business cards in pet stores near you. Veterinary offices are another opportunity. You could also search Instagram, Facebook, and TikTok for people with dogs.
Where? Choose your business premises
In the early stages of your business development, you can operate your business from home to help you keep your overhead expenses in check. However, as your business grows and operations intensify, you may hire workers and rent out an office.
You can find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
- Central location accessible via public transport
- Ventilated and spacious, with good natural light
- Flexible lease that can be extended as your business grows
- Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Business Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
- Short, unique, and catchy names tend to stand out
- Names that are easy to say and spell tend to do better
- Name should be relevant to your product or service offerings
- Ask around — family, friends, colleagues, social media — for suggestions
- Including keywords, such as “dog walking” or “dog walker”, boosts SEO
- Name should allow for expansion, for ex: “Jim’s Bakery” over “Jim’s Cookies”
- Avoid location-based names that might hinder future expansion
- Use online tools like the Step by Step Business Name Generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
- Executive Summary: Brief overview of the entire business plan; should be written after the plan is complete.
- Business Overview: Overview of the company, vision, mission, ownership, and corporate goals.
- Product and Services: Describe your offerings in detail.
- Market Analysis: Assess market trends such as variations in demand and prospects for growth, and do a SWOT analysis.
- Competitive Analysis: Analyze main competitors, assess their strengths and weaknesses, and create a list of the advantages of your services.
- Sales and Marketing: Examine your companies’ unique selling propositions (USPs) and develop sales, marketing, and promotional strategies.
- Management Team: Overview of management team, detailing their roles and professional background, along with a corporate hierarchy.
- Operations Plan: Your company’s operational plan includes procurement, office location, key assets and equipment, and other logistical details.
- Financial Plan: Three years of financial planning, including startup costs, break-even analysis, profit and loss estimates, cash flow, and balance sheet.
- Appendix: Include any additional financial or business-related documents.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist at Fiverr to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to dog walking.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your dog walking business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
- Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
- General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
- Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
- C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
- S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using ZenBusiness’s online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
Step 6: Register for Taxes
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
- Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
- SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
- Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
- Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
- Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
- Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best options, other than friends and family, for funding a dog walking business.
Step 8: Apply for Licenses/Permits
Starting a dog walking business requires obtaining a number of licenses and permits from local, state, and federal governments.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.
This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.
If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.
Step 9: Open a Business Bank Account
Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your dog walking business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
- General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
- Business Property: Provides coverage for your equipment and supplies.
- Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
- Worker’s compensation: Provides compensation to employees injured on the job.
- Property: Covers your physical space, whether it is a cart, storefront, or office.
- Commercial auto: Protection for your company-owned vehicle.
- Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
- Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
Step 11: Prepare to Launch
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software like Scout, TimeToPet, and Easy Busy Pets to manage your schedule, handle billing, provide real-time updates to your client, and communicate with clients through in-app messaging features.
- Popular web-based accounting programs for smaller businesses include Quickbooks, Freshbooks, and Xero.
- If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Some of your business will come from the casual passerby or online visitors, but you should still invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness.
Once your website is up and running, link it to your social media accounts and vice versa. Social media is a great tool for promoting your business because you can create engaging posts that advertise your products:
- Facebook: Great platform for paid advertising, allows you to target specific demographics, like men under age 50 in the Cleveland area.
- Instagram: Same benefits as Facebook but with different target audiences.
- Website: SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase bookings.
- Google and Yelp: For businesses that rely on local clientele, getting listed on Yelp and Google My Business can be crucial to generating awareness and customers.
Take advantage of your website, social media presence, and real-life activities to increase awareness of your offerings and build your brand. Some suggestions include:
- Competitions and giveaways – Generate interest by offering prizes for customers who complete a certain action, such as 20% off on your fifth booking.
- Signage – Put up eye-catching signage at your store and website.
- Flyering – Distribute flyers in your neighborhood and at industry events.
- Post a video – Post a video about your dog walking service. Use humor and maybe it will go viral!
- Start a blog – Start a blog and post regularly. Change up your content and share it on multiple sites.
- Seek out referrals – Offer incentives to generate customer referrals to new clients.
- Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
- Make a podcast – This allows you to make a personal connection with your customers.
- Testimonials – Share customer testimonials about how your dog walking service helped them.
- Create infographics – Post infographics and include them in your content.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your dog walking service meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your dog walking business could be:
- Your loving pup will get the TLC he deserves!
- For us, a 30-minute dog walk lasts 45 minutes
- Dog grooming, training, walking, and more!
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a pet store, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working with dogs for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in dogs. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.
Step 12: Build Your Team
You may not need to hire any employees if you are starting out small from a home-based office. However, as your business grows, you may need to recruit full-time employees for various job roles, such as:
- Dog Walkers
- Marketing Lead
- General Manager
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Start Making Money!
More than 56% of pet owners in the US are millennials and Gen Xers. Most of them are now returning to work onsite with the lifting of pandemic restrictions in most states. This presents more opportunities for a dog walking business so you can expect to find clients and build up your brand in no time. It’s important to provide consistently excellent service and get good customer reviews to be able to scale your business and expand your offerings.
Congratulations! You’ve done all your entrepreneurial homework, so now it’s time to nail down your plan and launch your dog walking business.
Dog Walking Business FAQs
How much should I charge to walk a dog?
Prices for a 30-minute dog walk range from $19 to $29. When you are first starting out, you should be at the lower end of the range, since you will lack experience and want to draw interest. Check the prices of other dog walking services in your local area.
Are dog walking businesses profitable?
Dog walking businesses can be very profitable! Profit margins for a dog walking business are high, particularly when you are doing it on your own and have no employees to pay. Your margin could be as high as 90%. But even more important than that is providing a great service!
Do I need a license to start a dog walking business?
You don’t need a federal license to run a dog walking business, but other licenses may be required in your area. Check with your secretary of state’s office and with your local county and municipality to see what licenses are required.
What are the risks of starting a dog walking business?
When starting any business, you are risking the money that you put in if you are not successful. For a dog walking business, other risks include injuries to the dog or to other people, so be sure to have dog walking insurance.