Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on May 3, 2022
Fast Facts
Investment range
$4,550 - $10,600
Revenue potential
$62,000 - $250,000 p.a.
Time to build
0 – 3 months
Profit potential
$50,000 - $75,000 p.a.
Industry trend
Growing
Commitment
Full-time
Here are the most essential aspects to consider when starting a carpentry business:
Location — Find a location that’s close to areas with ongoing construction, renovation, or high demand for custom woodwork.
Equipment — Invest in durable equipment such as basic hand tools, power tools, stationary machines, dust collection systems, and safety equipment. If you offer specialized services you might also need a CNC machine, CAD (Computer-Aided Design) software, and wood finishing tools.
Materials and suppliers — Build strong relationships with reputable suppliers for all materials such as wood, hardware, adhesives, finishes, and specialty materials.
Specialization — Specialization can help you stand out from competitors. Consider offers such as custom furniture making, cabinetry, and joinery, restoration, construction, green carpentry, and wood carving.
Legal business aspects — Register for taxes, open a business bank account, and get an EIN.
Online presence — Take your business online and get listed on Google Business, Yelp, and local directories. Encourage positive reviews from your customers.
Interactive Checklist at your fingertips—begin your carpentry business today!
The construction market is expected to grow in the coming years, which will boost the carpentry industry.
Consumers are looking for eco-friendly natural options, such as wood, rather than synthetic materials, which is also good news for the carpentry industry.
How Much Does It Cost to Start a Carpentry Business?
Startup costs for a carpentry business range from $4,500 to $10,000. Costs include a website, tools, and a down payment on a van or truck.
You’ll need a handful of items to successfully launch your carpentry business, including:
Hammers
Compressor
Air gun
Air hose
Brad nailer
Chisels
Mitre saw
Jig saw
Coping saw
Ladders
Wood glue
Start-up Costs
Ballpark Range
Average
Setting up a business name and corporation
$150–$200
$175
Business licenses and permits
$100–$300
$200
Insurance
$100–$300
$200
Business cards and brochures
$200–$300
$250
Website setup
$1,000–$3,000
$2,000
Tools
$1,000–$1,500
$1,250
Truck or van down payment
$2,000–$5,000
$3,500
Total
$4,550–$10,600
$7,575
How Much Can You Earn From a Carpentry Business?
The average rate for a carpentry business is $60 per hour. Your profit margin when you’re working by yourself should be about 80% since customers pay for materials.
In your first year or two, you could work 20 hours per week, bringing in $62.000 in annual revenue. This would mean $50,000 in profit, assuming that 80% margin. As your business gains traction, you might grow to have projects that take 80 hours a week. At this stage, you’d hire staff, reducing your profit margin to around 30%. With an annual revenue of $250,000, you’d make a healthy profit of $75,000.
There are a few barriers to entry for a carpentry business. Your biggest challenges will be:
Learning carpentry skills if you don’t already have them
Finding construction company partners to subcontract for
Step 2: Hone Your Idea
Now that you know what’s involved in starting a carpentry business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an Opportunity
Research carpentry businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a journeyman carpenter or a carpenter who builds custom wood cabinets.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as structural carpentry or furniture building.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine the Type of Carpentry You’ll Do
As a carpenter, you could do all sorts of projects for customers including:
Structural carpentry
Wood trim
Framing
Cabinet making
Furniture making
Door building
How Much Should You Charge for Carpentry?
The average rate for a carpentry business is $60 per hour. Check prices in your local area to make sure you’re competitive. After your business costs, you should aim for a profit margin of about 80%.
Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify Your Target Market
Your target market may be residential customers or construction companies. You can market to residential customers on TikTok, Instagram, and Facebook. You can connect with construction company owners on LinkedIn or find them on Google or Yelp and give them a call.
Where? Choose Your Business Premises
In the early stages, you may want to run your business from home to keep costs low but as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Carpentry Business Name
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “carpenter” or “carpentry,” boosts SEO
Name should allow for expansion, for example, “The Carpenter’s Workshop” over “Rustic Carpentry Woodworks” or “Cabinetry Specialists”
A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion
Discover over 380 unique carpentry business name ideas here. If you want your business name to include specific keywords, you can also use our carpentry business name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool below. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Executive summary — A brief summary outlining the core elements of the carpentry business, including its mission, vision, and key objectives
Business overview — A concise description of the carpentry business, highlighting its structure, legal status, and location
Product and services — Clearly defined details about the carpentry services offered, such as custom furniture, woodworking, and installation
Market analysis — Examination of the carpentry market, identifying target customers, market trends, and potential opportunities for growth
Competitive analysis — Evaluation of other carpentry businesses in the area, understanding their strengths and weaknesses to position the new business effectively
Sales and marketing — Strategies for promoting the carpentry business, reaching potential clients, and converting leads into sales
Management team — Introduction to the key individuals responsible for running the carpentry business, emphasizing their skills and expertise
Operations plan — Detailed plan outlining day-to-day activities, resource requirements, and workflow processes for the carpentry business
Financial plan — Projection of financial aspects, including startup costs, revenue forecasts, and a break-even analysis for the carpentry business
Appendix — Supplementary materials such as additional market research, detailed financial data, or any supporting documents relevant to the carpentry business plan.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose Where to Register Your Company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to carpentry businesses.
If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state.
Choose Your Business Structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your carpentry business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corporation — Under this structure, the business is a distinct legal entity, and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corporation — This refers to the tax classification of the business but is not a business entity. A corporation or an LLC can elect to be an S Corp for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
The IRS website also offers a tax-payers checklist, and taxes can be filed online.
It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.
Step 7: Fund Your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans — This is the most common method but getting approved requires a rock-solid business plan and a strong credit history.
SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants —A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and family —Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding —Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal —Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best option, other than friends and family, for funding a carpentry business.
Step 8: Apply for Carpentry Business Licenses and Permits
Starting a carpentry business requires obtaining a number of licenses and permits from local, state, and federal governments.
States have different licensing requirements for carpenters. Some require a specific carpenter’s license, and some require a general contractor’s license.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.
This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.
If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.
Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your carpentry business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business property — Provides coverage for your equipment and supplies.
Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation — Provides compensation to employees injured on the job.
Property — Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto — Protection for your company-owned vehicle.
Professional liability — Protects against claims from clients who say they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential Software and Tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as Jobber, BUILDXACT, Octopuspro, to manage your estimates, projects, schedule, and invoices.
Popular web-based accounting programs for smaller businesses include Quickbooks, FreshBooks, and Xero.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial.
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.
However, people are unlikely to find your website unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Marketing
Here are some powerful marketing strategies for your future business:
Local SEO — Optimize your website using SEO best practices for carpentry and local search terms, and encourage satisfied clients to leave positive reviews to enhance local visibility.
Professional branding — Ensure your branding communicates the quality, reliability, and artistry of your carpentry, from your logo to your business cards.
Direct outreach — Build partnerships and referral networks with local construction firms, interior designers, and real estate agents.
Social media engagement — Use platforms like Instagram and Pinterest to showcase high-quality images and videos of your projects and works-in-progress, highlighting the unique aspects of your carpentry.
Carpentry and design blog — Share posts about DIY tips, trends in carpentry and design, and detailed showcases of your projects to engage your audience.
Customer success stories — Feature accounts of how your services have transformed client spaces, emphasizing your problem-solving and creativity.
Informative video content — Produce videos that demonstrate your carpentry skills, provide process insights, or offer DIY tips.
Workshops and demonstrations — Conduct workshops or live demonstrations at local events or in partnership with hardware stores to display your expertise.
Email marketing — Keep in touch with your audience through newsletters that update them on your latest projects, offer carpentry tips, and provide special promotions.
Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today’s customers are inundated with buying options, so you’ll have a real advantage if they can quickly grasp how your carpentry business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your carpentry business could be:
Custom handmade kitchen cabinets to fulfill your dreams
Structural carpentry for your basement rec room
Upgrade your home with custom wood trim and crown moldings
Networking
You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a carpentry business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in carpentry for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in carpentry. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a carpentry business include:
Carpenters — assist with carpentry work
General manager — scheduling, accounting
Marketing lead — SEO strategies, social media
At some point, depending on your business’s size and needs, you may need to hire all of these positions or simply a few. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Carpentry Business — Start Making Money!
Carpentry is an art as well as a trade and can be very gratifying work. It has all sorts of applications, so starting a carpentry business is full of opportunities. The market for carpentry services has grown and should continue to grow, so there is definitely good money to be made. It will require hard work and a passion for your craft, but you can build a lucrative business in just a year or two.
You’ve got business knowledge in your toolbelt now, so it’s time to start building your future by launching your successful carpentry business!
FAQs
How profitable is a carpentry business?
Carpentry businesses charge about $60 an hour for services, so it can be very profitable. You just have to have a passion to do great work, and you can grow your business.
How can I learn to be a carpenter?
You can take inexpensive carpentry courses online through Udemy. However, some states require a carpentry license and have their own approved educational providers and other requirements. Check with your state government to learn the requirements.
Does carpentry have a future?
Yes, carpentry has a future, as it is a skilled trade that is essential to many industries, such as construction, woodworking, furniture making, and home improvement.
Where do carpenters earn the most money?
Generally, carpenters in urban areas or regions with high construction activity tend to have more opportunities and potentially higher wages. Major cities with booming construction sectors or areas with a high demand for custom carpentry work, such as luxury housing markets or commercial developments, often offer higher earning potential.
How can I differentiate my carpentry business from competitors in the market?
To differentiate your carpentry business from competitors, consider strategies such as specializing in a niche area of carpentry, such as custom furniture or woodworking, to attract customers seeking unique craftsmanship. Emphasize the quality and craftsmanship of your work, highlighting your attention to detail and precision.
Comments