Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on February 25, 2022 Updated on November 27, 2023
$23,050 - $39,200
$93,000 - $470,000 p.a.
Time to build
1 – 3 months
$55,000 - $95,000 p.a.
Are you pretty good under the hood? Then you probably know that cars regularly break down, and that fixing them costs a pretty penny. US car repair is worth nearly $70 billion, so why not use your skills to start a car repair shop and grab a small share of this massive market? Who knows, you might end up building an empire like Christian Brothers Automotive.
In addition to being a good mechanic, you’ll need some serious entrepreneurial skills to be successful. Luckily, this step-by-step guide will teach you all you need to know to launch your car repair shop.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
You’ll need a handful of items to successfully launch your car repair shop business, including:
Jack and jack stands
Oil drain and oil caddy
Battery charger and jumper
Setting up a business name and corporation
$150 - $200
Business licenses and permits
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
Shop rental deposit
$2,500 - $5,000
$4,000 - $5,000
$5,000 - $10,000
$10,000 - $15,000
$0 - $100
$23,050 - $39,200
How much can you earn from a car repair shop business?
The average car repair bill is $600. When working as a solopreneur, your profit margin after rent and overhead should be about 60%.
In your first year or two, you could work by yourself and do three repairs per week, bringing in about $93,000 in annual revenue. This would mean $55,000 in profit, assuming that 60% margin. As your brand gains recognition and you get repeat customers and referrals, sales could climb to 15 repairs per week. At this stage, you’d hire staff including other mechanics, reducing your profit margin to around 20%. With annual revenue of almost $470,000, you’d make a tidy profit of $95,000.
What barriers to entry are there?
There are a few barriers to entry for a car repair shop. Your biggest challenges will be:
The high startup cost
Strong competition from local dealerships and mechanics
Acquiring auto mechanic skills and certification, if you don’t already have them
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Now that you know what’s involved in starting a car repair shop, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research car repair shops online and in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a car repair shop that makes house calls.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as brakes or mufflers.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your products or services
Your services will depend on your skills and your equipment. You could just offer oil changes and tune-ups, or a full range of services all the way up to engine replacement. The more you can do, the better.
How much should you charge for car repair services?
Prices will vary based on the repairs to be done. Your prices should work out to $75 to $130 per hour for labor. Your costs will be for overhead, rent, and labor, and once you have other mechanics working for you, you should aim for a profit margin of about 20%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market will be anyone who owns a car, so you should spread out your marketing to sites like TikTok, Instagram, Facebook, and LinkedIn. You could also partner with tow truck companies to get and give referrals.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Mechanic Shop Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “auto mechanic” or “car repair”, boosts SEO
Name should allow for expansion, for ex: “Expert Car Care Center” over “Engine Repair Shop”
Avoid location-based names that might hinder future expansion
Discover over 380 unique car repair shop name ideas here. If you want your business name to include specific keywords, you can also use our car repair shop name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Car Repair Shop Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: A brief summary outlining the core elements of the car repair shop business plan, including its mission, goals, and key highlights.
Business Overview: A comprehensive description of the car repair shop, detailing its mission, vision, location, legal structure, and any unique aspects that set it apart.
Product and Services: Clear and concise details about the specific car repair services offered, such as maintenance, diagnostics, and repairs for various vehicle types.
Market Analysis: An examination of the local automotive market, identifying target customers, analyzing trends, and assessing potential demand for car repair services.
Competitive Analysis: Evaluation of competitors in the area, highlighting their strengths and weaknesses, and outlining strategies to position the car repair shop effectively.
Sales and Marketing: Strategies for promoting the car repair shop, attracting customers, and retaining them through effective marketing, advertising, and sales approaches.
Management Team: An introduction to the key individuals responsible for running the car repair shop, including their roles, expertise, and relevant experience.
Operations Plan: A detailed plan outlining day-to-day operations, facility requirements, equipment, suppliers, and any partnerships necessary for smooth business functioning.
Financial Plan: A comprehensive overview of the car repair shop’s financial projections, including startup costs, revenue forecasts, and break-even analysis.
Appendix: Supplementary materials, such as additional financial data, charts, graphs, and any other relevant information supporting the business plan.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to car repair shops.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your car repair shop will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company(LLC)– Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your car repair shop business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as shopmonkey, AutoLeap, or Shop Boss, to manage your appointments, workflows, invoicing, and payments.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
For your car repair business, the marketing strategy should emphasize your expertise, reliability, and customer service excellence. It’s crucial to showcase your commitment to providing high-quality repairs and transparent service. The goal is to establish your business as the trusted, go-to place for car maintenance and repair needs.
Professional Branding: Ensure your branding communicates expertise, trustworthiness, and approachability, from your logo to your workshop’s signage.
Direct Outreach: Network with local car dealerships, insurance companies, and fleet operators to establish referral partnerships.
Digital Presence and Online Marketing
Professional Website and SEO: Develop an informative website that highlights your services, team expertise, and customer testimonials, optimized using best SEO practices for key terms related to car repair and maintenance.
Social Media Engagement: Use platforms like Facebook, Instagram, and Twitter to post about your services, share car maintenance tips, and engage with your community.
Content Marketing and Engagement
Automotive Care Blog: Share articles on vehicle maintenance, DIY tips, troubleshooting guides, and the latest in car technology.
Customer Success Stories: Feature stories from satisfied customers, focusing on how you solved complex car issues or provided exceptional service.
Educational Videos and Guides: Produce video content or downloadable guides that help car owners understand common car issues and maintenance.
Experiential and In-Person Engagements
Workshops and Clinics: Host educational workshops or clinics on basic car maintenance, seasonal vehicle preparation, and safe driving tips.
Participation in Local Events: Attend local fairs, car shows, and community events to showcase your services and engage with potential customers.
Collaborations and Community
Partnerships with Local Businesses: Collaborate with nearby businesses for cross-promotion, such as offering discounts to their employees.
Community Sponsorships: Sponsor local sports teams or community events to build brand recognition and goodwill.
Customer Relationship and Loyalty Programs
Loyalty Discounts: Implement a program offering discounts or free services after a certain number of visits or referrals.
Referral Rewards: Encourage customers to refer friends and family by offering them discounts or special services.
Promotions and Advertising
Targeted Local Advertising: Utilize local media, community boards, and online platforms to reach potential customers in your area.
Email Campaigns: Send regular newsletters with car care tips, service reminders, and special offers to keep your customers informed and engaged.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your car repair shop meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your car repair shop business could be:
Certified mechanics for all your auto repair needs
Affordable car repairs, guaranteed to get you back on the road fast
Car broke down? We’ll come to you! Mobile car repair
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a car repair shop, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in car repair for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in car repair shops. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a car repair shop business include:
Mechanics – perform car services and repairs
General Manager – scheduling, ordering, staff management, accounting
Marketing Lead – SEO strategies, social media, other marketing
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Car Repair Shop – Start Making Money!
If you’re a mechanic, why work for someone else when you could be the boss of your own shop? It will take a significant investment to get started, but you’ll soon grab a slice of the $70 billion market and get a nice return.
Now that you’ve honed your entrepreneurial skills, it’s time to get your tools ready and start driving toward auto repair success!
Car Repair shop Business FAQs
How profitable can a car repair shop be?
A car repair shop can be extremely profitable. The average repair bill is $600, so a handful of those a week adds up fast.
How do I organize my auto repair shop?
You should use software to track your appointments, invoices, and workflows. In terms of the physical space, you should have stations that are equipped with all the tools needed for common repairs.
What customers want in a car repair shop?
When customers choose a car shop, they look for three things:
How to grow car repair shop business?
You can grow a car repair shop business by offering as many services as possible or expanding to new locations. You could even franchise your car repair shop at some point.
Can you start car repair shop on the side?
It is possible to do car repairs as a side hustle. However, having a full-fledged repair shop is a full-time business.
How to Start a Car Repair Shop
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Mechanic Shop Name
Create a Car Repair Shop Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Car Repair Shop Business Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Car Repair Shop - Start Making Money!
Car Repair shop Business FAQs
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