Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on January 31, 2022 Updated on February 14, 2024
$6,950 - $14,600
$180,000 - $900,000 p.a.
Time to build
1 – 3 months
$130,000 - $180,000 p.a.
If you’re a truck driver, you may have thought about taking control and starting your own business. The US car hauling industry is worth nearly $11 billion, so there is money to be made shipping cars from one place to another. You’ll have to get a truck and an operating license, but you should get an excellent return on that investment. You can start by running your business from home, and later grow your company with a fleet of trucks.
No matter how much truck driving experience you have, however, you can’t start a business without some business savvy. Luckily, this step-by-step guide lays out all the ins and outs of a car hauling business, getting you ready to launch your new company.
Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.
How much does it cost to start a car hauling business?
Startup costs for a car hauling business range from $7,000 to $15,000. The largest expense is a down payment on a 7-car hauler trailer, which can run from $35,000 used to $70,000 or more for a new one.
Setting up a business name and corporation
$150 - $200
Business licenses and permits
$100 - $300
Business cards and brochures
$200 - $300
$1,000 - $3,000
Hauler Trailer Down Payment
$5,000 - $10,000
Licensing and operating authority costs
$400 - $500
$6,950 - $14,600
How much can you earn from a car hauling business?
Typically, you can charge $300 to $700 per car, but this can be much higher for long-distance hauls or expensive cars. These calculations will assume $500 per car. Your profit margin after fuel and maintenance should be about 70%.
In your first year or two, you could do one 7-car haul per week, bringing in about $180,000 in annual revenue. This would mean a tidy profit of nearly $130,000, assuming that 70% margin. As you expand your fleet sales could climb to 5 hauls per week. At this stage, you would rent a commercial space and hire drivers and staff, reducing your margin to 20%. With annual revenue of over $900,000, you’d still make a cool $180,000.
What barriers to entry are there?
There are a few barriers to entry for a car hauling business. Your biggest challenges will be:
Experience – You need to be an experienced, licensed truck driver
Funding – You’ll need the down payment on hauler and qualify for financing
Related Business Ideas
If you’re still not sure whether this business idea is the right choice for you, here are some related business opportunities to help you on your path to entrepreneurial success.
Now that you know what’s involved in starting a car hauling business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Why? Identify an opportunity
Research car hauling businesses in your area to examine their services and price points. You’re looking for a market gap to fill. For instance, maybe the local market is missing a long-distance car hauler.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as used cars.
This could jumpstart your word-of-mouth marketing and attract clients right away.
What? Determine your services
You need to determine if you want to do interstate hauling as well as local hauling. You’ll also need to decide if you want to haul just multiple loads for dealers or if you want to ship individual cars for consumers.
How much should you charge for car hauling services?
Car hauling prices range from $300 to $700 per car, but these prices could be higher for long-distance hauls or more expensive cars. When you’re working by yourself, after fuel and maintenance, your profit margin should be around 75%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price point. Remember, the prices you use at launch should be subject to change if warranted by the market.
Who? Identify your target market
Your target market is likely to be car dealers. You can find them by networking or advertising on LinkedIn or just calling on them directly. You can also offer services to private buyers and sellers and find them on sites like Facebook.
Where? Choose your business premises
In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. Find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.
When choosing a commercial space, you may want to follow these rules of thumb:
Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed
Step 3: Brainstorm a Car Hauling Business Name
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “hauling” or “car hauling”, boosts SEO
Name should allow for expansion, for ex: “Vehicle Transport Group” over “Show Car Hauling”
Avoid location-based names that might hinder future expansion
Discover over 220 unique car hauling business name ideas here. If you want your business name to include specific keywords, you can also use our car hauling business name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Step 4: Create a Car Hauling Business Plan
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
Executive Summary: A brief summary outlining the key aspects of the car hauling business plan, including its mission, objectives, and potential for success.
Business Overview: An overview of the car hauling business, detailing its structure, legal status, and the specific niche or market it aims to serve.
Product and Services: Clearly defining the car hauling services offered, including vehicle types, delivery options, and any additional services provided.
Market Analysis: A comprehensive analysis of the car hauling market, identifying target customers, market trends, and potential opportunities or challenges.
Competitive Analysis: An examination of competitors in the car hauling industry, highlighting strengths, weaknesses, and strategies to gain a competitive edge.
Sales and Marketing: A detailed plan for promoting and selling car hauling services, outlining target customer demographics, pricing strategies, and marketing channels.
Management Team: Introductions and brief bios of key individuals leading the car hauling business, emphasizing their skills and experience relevant to the industry.
Operations Plan: An outline of the day-to-day operations of the car hauling business, covering logistics, fleet management, and any partnerships or collaborations.
Financial Plan: A detailed financial forecast, including startup costs, revenue projections, and a break-even analysis, providing a clear picture of the business’s financial health.
Appendix: Supporting documents and additional information, such as market research data, legal documents, and any other relevant materials that strengthen the car hauling business plan.
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Step 5: Register Your Business
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Choose where to register your company
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to car hauling businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Choose your business structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your car hauling business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Step 7: Fund your Business
Securing financing is your next step and there are plenty of ways to raise capital:
Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal: Self-fund your business via your savings or the sale of property or other assets.
Bank and SBA loans are probably the best option, other than friends and family, for funding a car hauling business.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your car hauling business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Step 10: Get Business Insurance
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property: Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation: Provides compensation to employees injured on the job.
Property: Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto: Protection for your company-owned vehicle.
Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Essential software and tools
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as Shipwell, Samsara, or SuperDispatch, to manage your loads, trips, payments, invoicing, and dispatching.
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.
Develop your website
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
For your car hauling business, the marketing strategy should emphasize reliability, safety, and efficiency in transporting vehicles. It’s crucial to showcase your commitment to providing top-notch service in handling clients’ valuable assets. The goal is to establish your business as a trusted and professional choice for individuals and companies needing vehicle transportation services. Here are some powerful marketing strategies for your future business:
Professional Branding: Develop branding that conveys strength, reliability, and professionalism, including your logo, uniforms, and truck livery.
Direct Outreach: Network with auto dealerships, auction houses, and moving companies to establish partnerships and regular clients.
Digital Presence and Online Marketing
Professional Website and SEO: Create a comprehensive website detailing your services, service areas, and transport safety measures, optimized for search terms using SEO best practices relevant to car hauling and vehicle transportation.
Social Media Engagement: Use platforms like LinkedIn for B2B engagement and Facebook for customer testimonials, service updates, and educational content about vehicle transportation.
Content Marketing and Engagement
Transportation Insights Blog: Share articles on vehicle transportation safety, industry news, and tips for preparing a vehicle for transport.
Client Testimonials and Case Studies: Feature stories from satisfied clients that highlight your professionalism and care in handling their vehicles.
Content Marketing: Create informative content, such as guides on choosing a car hauling service or checklists for preparing a vehicle for transport.
Experiential and In-Person Engagements
Industry Events and Trade Shows: Participate in automotive and transportation industry events to network with potential clients and showcase your services.
Local Business Expos: Engage with local business communities at expos and events to raise awareness of your services in the region.
Collaborations and Community
Partnerships with Automotive Businesses: Team up with car dealerships, auto repair shops, and other related businesses for mutual referrals and service packages.
Community Sponsorships: Sponsor local sports teams or community events to build brand recognition and community goodwill.
Customer Relationship and Loyalty Programs
Referral Programs: Implement a referral program offering discounts or incentives to clients who refer new business to your company.
Loyalty Offers for Repeat Clients: Provide special rates or services to repeat clients to foster long-term business relationships.
Promotions and Advertising
Targeted B2B Advertising: Use platforms like LinkedIn and industry-specific publications to reach businesses that may require car hauling services.
Email Campaigns: Maintain contact with past and potential clients through regular email updates offering industry insights, company news, and special promotions.
Focus on USPs
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your car hauling business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your car hauling business could be:
Car hauling anywhere, anytime
Car hauling, on-time guaranteed
Handle with care – let us haul your luxury cars
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a car hauling business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in car hauling for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in car hauling. You’ll probably generate new customers or find companies with which you could establish a partnership.
Step 12: Build Your Team
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a car hauling business include:
Drivers – drive additional loads
Dispatcher – dispatch drivers to pickups
General Manager – staff management, scheduling, accounting
Marketing Lead – SEO strategies, social media, other marketing
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Step 13: Run a Car Hauling Business – Start Making Money!
Car hauling is a great way for truck drivers to start their own businesses. In a $13 billion industry, you know that demand for your services exists as long as people are buying cars. You’ll be your own boss, completely in control of your time and your income, and you can make very good money.
It takes a bit of an investment, but you can see a huge return. You’ve now got some business savvy to combine with your truck driving skills, so go ahead and get on the road to your entrepreneurial destination.
Car Hauling Business FAQs
How profitable can a car hauling business be?
A car hauling business can be extremely profitable. With a 7-car hauler trailer, you can make as much as $5,000 a load. If you work by yourself, your only expenses will be fuel and maintenance, so you’ll keep a lot of that cash in your pocket.
How can I get customers for my car hauling business?
Your best bet is to call on car dealers directly. You can also network or advertise on LinkedIn to find dealership owners. If you want to haul cars for consumers, you can also advertise on Facebook.
What type of hauling pays the most?
Being an owner-operator truck driver pays the most in the trucking field. Another type of hauling that’s profitable is car hauling. You can charge $300 to $700 per car or even more for long distances.
Can you start hauling business on the side?
Yes, you can definitely start a hauling business on the side. You can haul junk or even cars in your spare time.
How to Start a Car Hauling Business
Decide if the Business Is Right for You
Hone Your Idea
Brainstorm a Car Hauling Business Name
Create a Car Hauling Business Plan
Register Your Business
Register for Taxes
Fund your Business
Apply for Car Hauling Business Licenses and Permits
Open a Business Bank Account
Get Business Insurance
Prepare to Launch
Build Your Team
Run a Car Hauling Business - Start Making Money!
Car Hauling Business FAQs
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