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18 Best Business Ideas in New Jersey

Written by:

Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor.

Edited by:

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

18 Best Business Ideas in New Jersey

New Jersey is one of the smaller US states, yet it’s also the most densely populated and home to nearly 9,000 manufacturing companies. Its economic growth is driven by the pharmaceutical and life sciences industries, as well as financial services and manufacturing. 

If you’re looking to set up a business in New Jersey, you could get into car washing, window tinting, 3D printing, tax preparation, or catering. That’s just the tip of the iceberg. Check out our list of excellent New Jersey business ideas to find your inspiration!

1. Real Estate

how to start a real estate business

In New Jersey’s ever-evolving landscape, real estate stands as a beacon of opportunity. With its proximity to major metropolitan areas like New York City and Philadelphia, the state offers a lucrative market for both residential and commercial properties. The demand for housing in commuter towns and the revitalization of urban centers present continuous opportunities for savvy investors and realtors.

2. Graphic Design

How to start a graphic design business

The Garden State’s bustling business environment creates a fertile ground for graphic design firms. New Jersey’s array of industries, from pharmaceuticals to technology, requires professional branding and marketing services. A graphic design business here taps into a vast market seeking to differentiate itself through digital and print media.

3. Manufacturing

How to Start a Pallet Manufacturing Business

With a rich history in industrial development, New Jersey remains a hub for manufacturing, offering strategic access to key markets and a robust transportation infrastructure. Entrepreneurs can leverage state-sponsored incentives and a skilled workforce to manufacture a variety of goods, from food products to chemicals and electronics.

4. Health Care

How to start a home health care business

Health care in New Jersey is a sector that promises growth due to an aging population and a dense urban spread. Starting a business in home health care services, specialty clinics, or wellness centers can capitalize on the state’s high-income demographics and a comprehensive network of hospitals seeking ancillary services.

5. Wholesale

wholesale business idea

New Jersey’s strategic location as a transit hub for the Northeast and Mid-Atlantic makes it an ideal center for wholesale businesses. With access to major ports, wholesalers can benefit from the state’s logistics advantages to distribute a wide range of products efficiently to retailers and businesses.

6. Internet Service Provider

internet service provider business idea

Despite its small size, New Jersey’s internet infrastructure varies widely, presenting opportunities for ISPs to innovate and expand. Serving the underserved areas or offering competitive services in urban centers could capture a market eager for reliable and high-speed internet connections.

7. Beef Jerky Business

beef jerky business idea

Capitalizing on the American love for snacking and the trend towards protein-rich foods, a beef jerky business in New Jersey could flourish. The state’s diverse consumer base and busy lifestyle create an ideal market for on-the-go, artisanal, and locally produced jerky products.

8. Pizza Shop

How to start a pizza shop

New Jerseyans pride themselves on their pizza, with a discerning palate fostered by proximity to the pizza capitals of New York and Philadelphia. A pizza shop that offers a unique twist on the classic, whether through gourmet ingredients or a novel concept, has the potential to become a staple in any neighborhood.

9. Car Wash

How to start a car wash business

The dense population and high vehicle ownership in New Jersey make a car wash business a consistently needed service. An eco-friendly or luxury car wash, especially in affluent areas, could tap into market segments willing to pay a premium for specialized services.

10. Arcade Business

How to start a arcade business

With a nod to nostalgia and the growing trend of “barcades,” an arcade business in New Jersey can provide a unique entertainment experience. By combining classic arcade games with food and beverage offerings, such venues can attract a wide audience, from families to millennials.

11. HVAC Business

How to start an hvac business

New Jersey’s climate, with hot summers and cold winters, ensures a steady demand for heating, ventilation, and air conditioning services. A business focused on energy-efficient solutions could benefit from both residential and commercial clients looking to manage the state’s extreme weather conditions cost-effectively.

12. Hair Salon

How to start a hair salon

A hair salon in New Jersey can become the community’s crown jewel by providing a blend of high-quality services and a personalized touch. Catering to the state’s diverse population with a range of styling options could set a salon apart in a competitive market.

13. Interior Design

How to start an interior design business

With many residents commuting to cosmopolitan areas, there is a desire to bring urban chic into New Jersey’s suburban homes. An interior design business that can merge metropolitan sophistication with suburban comfort could capture the hearts and homes of New Jersey’s residents.

14. Credit Repair

How to start a credit repair business

In an economy where credit is king, a credit repair business in New Jersey can offer invaluable services to those looking to improve their financial standing. By helping consumers and small businesses navigate credit improvement, such a service becomes integral to economic advancement.

15. Window Tinting

How to start a window tinting business

New Jersey’s concern for vehicle aesthetics and the increasing awareness of UV protection give a window tinting business a clear market opportunity. Professional services that can navigate the state’s regulations on tint levels could drive business from car enthusiasts and health-conscious drivers alike.

16. Catering

How to start a catering business

The state’s mix of corporate functions and diverse cultural celebrations provides fertile ground for a catering business. New Jersey’s catering services can flourish by offering a variety of culinary options that reflect the state’s melting pot of cultures.

17. 3D Printing

How to start a 3D printing business

As a forward-thinking state, New Jersey is an ideal location for a 3D printing business, catering to sectors such as healthcare, engineering, and design. The potential for custom manufacturing and rapid prototyping services is vast in the state’s innovation-driven economy.

18. Tax Preparer

How to start a accounting firm

With a complex tax structure and a population of professionals and small businesses, tax preparation services are in high demand. A firm that offers expert, personalized tax advice can become an asset to New Jerseyans looking to navigate the intricacies of state and federal taxes.


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18 Best Business Ideas in New Jersey