People with the ISTP personality type (Introverted, Observant, Thinking, and Prospecting) are able to sift through large amounts of data, identifyth ...
14 Best Business Ideas for ISFPs
Written by: Howard Tillerman
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on August 29, 2022
Updated on October 2, 2023
The ISFP personality (Introverted, Observant, Feeling, and Prospecting) is friendly, sensitive, and kind, according to the Myers-Briggs Type Indicator. Individuals who belong to this personality type shy away from disagreements and conflicts. They also don’t like to force their opinions on others.
If you fall under this personality type, you probably like to have your own space and work at your own pace. An Etsy or any ecommerce business might be the perfect fit for you. Go through the list of ISFP business ideas that we’ve collated and see if anything inspires you.
1. Florist Shop
Do you love the smell of fresh-cut flowers? Or the way a brilliant floral arrangement can brighten your day? If so, starting a flower business could be the perfect way to turn your hobby into a career. Flowers are always in demand, and in fact right now both the floral market as a whole and online flower sales are seeing steady growth. Thus, the industry offers opportunity as well as room for innovation.
One key step will be deciding if you want to open your own flower shop, or focus on selling flowers online. The latter route is less expensive, as you’ll have less inventory and no rent or utility payments, and could be a good way to build up a reputation while minimizing risk. Once you’ve established a brand and started getting referrals, you could open your flower shop and start beautifying the whole neighborhood, one arrangement at a time.
2. Graphic Design
Strong graphic design is a crucial element of nearly every business’s branding and marketing strategy, which is why it’s always in great demand. After years of steady growth, the US graphic design industry is worth nearly $14 billion and offers real opportunity for the bold entrepreneur. You could start your own graphic design business from home and work with clients around the world, generating good money and turning your creative passion into a successful career.
You will, however, need to have a strong creative streak and some skill and experience with graphic design software and tools. If you don’t have a related degree, you could brush up on your graphic design skills by taking courses at an online platform like Udemy. Next, it’s a good idea to research the market, see what sort of graphic design is trending lately, and keep an eye out for a market gap that might fit your skillset.
Understanding and clarifying what you will offer, which businesses you are targeting and how you’ll stand out from the competition will be crucial elements to your success.
3. Interior Design
Who doesn’t want their home to be as welcoming and comfortable as possible? Especially in this pandemic era, it’s no surprise that the US $17 billion interior design industry is seeing strong and steady growth. Now is a great time to start your own interior design business and help people feel more at ease in their own home. It doesn’t require much investment and you can run your business from home, when you’re not off visiting clients, that is.
Of course, it won’t be as easy as snapping your fingers. It helps to have a degree if you want to become an interior designer, but it’s not absolutely required. What is needed is a strong sense of style and a feel for feng shui. Beyond that, you’ll need some good design software and a professional-looking website. You’ll also need a savvy marketing campaign — maybe focused on TikTok and Instagram? — to stand out in an increasingly competitive market.
If you’re able to entice just a few clients and do a fantastic job with their spaces, soon enough, everybody will be telling you, “Mi casa es su casa”.
If you love working on your yard and spending time outdoors, you might consider starting your own landscaping business. Boosted by the recent real estate boom, landscaping and lawncare have seen steady growth in recent years. That expansion is expected to continue, so now’s an excellent time to get in on the action and ride this wave to success.
You could offer a wealth of services, from designing yards and gardens to tree planting, trimming, mowing and more, and you could focus on residential customers or businesses, or go for broke and aim for both! First, you’ll need to brush up on your landscape design and maintenance skills. Fortunately, the US government in 2019 partnered with the leading landscapers’ association to launch a national landscapers’ apprenticeship program to train more skilled workers.
You’ll also need to invest in quality equipment, as well as a reliable truck. After that, to attract clients you’ll want to build a simple, appealing website and launch some strong marketing to get the word out. From there, you should start seeing the business roll in as you enjoy the scent of freshly cut grass.
5. Makeup Line
Four in 10 Americans between the ages of 30 and 59 years wear makeup every day, according to a 2017 survey. The number is probably higher now as more men, perhaps inspired by Kpop idols, are also wearing makeup even if it’s just a bit of concealer or foundation.
So if you’ve been considering starting a makeup business, now is the time to do it. This type of business can be fun and rewarding. You will not only be making some cash, but you will also be helping your clients improve their looks and boost their self-confidence.
If you’re coming up with your own product line, you will need to strictly follow Food and Drug Administration regulations. The rules make sure that any cosmetics sold in the market are not adulterated or misbranded. These should also meet ingredient labeling requirements. An easier way to start a makeup business is by being a distributor of established brands. With careful planning and aggressive marketing, your makeup business can be a success.
The beauty business has never been better, with the US beauty industry doing $50 billion in annual revenue and seeing steady growth. Cosmetics is the industry’s third-largest segment, with 15% of the market. You could start your own cosmetics business and help women look and feel their best while making a good living and grabbing your own little slice of market share.
The first step will be choosing your product line. Will you focus on makeup, skincare, or nails?
Some of today’s hottest trends are lip contouring, fluffy eyebrows, gentler skin creams, all-natural ingredients and colorful eye makeup. Do any of those strike your fancy? Next, you’ll need to partner with a manufacturer who will be able to produce your cosmetics for a reasonable rate. Finally, you’ll need to choose a name and start building your brand, which will shape everything from your packaging to your marketing and your e-commerce website.
But before all that, you might want to do your research — read up on the industry, take some free makeup production courses online. Cosmetics is an industry that requires a certain sense of style.
7. Massage Therapy
Do you have strong hands and a knack for helping people relax? If so, you might think about starting your own mobile massage business, making house calls to reduce people’s stress and anxiety during these tense times. People want convenience and are willing to pay a bit more for a service that comes to them, on their time, so there’s good money to be made in a mobile massage therapy company. As the pandemic recedes, massage is coming back strong and you could ride that wave to success, and maybe even open your own spa some day.
If you’re not already, you will need to get trained and certified as a massage therapist, which most states require. But this can be done in just a few months, often for a reasonable price at a local community college. Once you’re certified and have chosen your specialty, you’ll just need a reliable vehicle, a massage table and some other supplies and you’ll be ready to start taking on clients, reducing their stress and filling up your bank account!
8. Physical Therapy
As more and more Americans express an interest in their long-term health and wellness, demand for physical therapy has steadily increased. After years of steady growth the industry is worth $38 billion in the US alone, and offers an excellent opportunity for the entrepreneur. If you’re an established physical therapist or will soon become one, you could start your own practice and make a good living while helping countless people live fuller, healthier lives. That’s an incredibly valuable service — which is why it’s so well compensated.
You will of course need to be certified as a physical therapist, which takes years of education and hard work. But assuming you have your certification you’ll just need to get your license and insurance and find a good location for your physical therapy business. An alternative, for when you’re just starting out, is to be a mobile physical therapist and provide your therapy sessions at people’s homes and offices. This would cut your costs and allow you to save up for the deposit on a fantastic location.
Once you’re all moved into the new space, your clients will start referring new clients and your marketing should bring in even more.
9. Personal Training
Thanks in part to the pandemic, Americans are more concerned about fitness and health than ever before. The US gym and fitness industry has been growing for years, and personal training has expanded more quickly than the industry as a whole. On top of that, with more people staying at home, online personal training — providing instruction virtually, over an internet video connection — has absolutely exploded and is forecast to expand 10-fold from 2019 to 2027, hitting $60 billion.
If you’re a fitness nut, now is the perfect time to take advantage of this trend. You could launch your own personal training business from the comfort of your own home and help countless people in your city and beyond get the fitness instruction and insight they need while making a good living. You’ll need to get certified as a personal trainer and decide exactly which services you’ll offer. This might include weightlifting, yoga, pilates, stretching exercises, and dietary and nutritional guidance.
Once you’ve got all this nailed down, just start advertising your services on the leading online fitness platforms and you’ll soon be sweating your way to success.
10. Nutrition Consultation
Obsessed with counting calories? If so, a nutrition business might be perfect for you. Nearly 6,000 dietitians and nutritionists are needed each year through 2030 in hospitals, nursing homes, clinics, and government offices across the US. Globally, the billion-dollar human nutrition market is expected to continue growing due to rising health awareness among consumers and the surging demand for dietary supplements.
If you’ve been thinking about starting your own nutrition business, there are several ways to do it. You may provide outsourced services to hospitals and nursing homes, or set up your own nutrition center and be your own boss. You just need to check out the licensing requirements and government regulations before you start operating. Pick a niche and stick to it, whether it’s dietary supplements, food and beverages, or infant nutrition. If you’re passionate about what you do and dedicated to helping others achieve their nutritional and other health goals, you’ll find your nutrition business fulfilling and financially rewarding at the same time.
11. Etsy Store
Ever since the pandemic forced everybody to stay at home, millions of people have tapped into their arts and crafts skills, driving a massive boom in handmade goods. The online marketplace Etsy has been the main beneficiary: its revenue doubled in 2020 alone, to more than $1.72 billion.
If you have a hobby or craft skill — such as sewing, crochet, vinyl cutting, jewelry-making, woodworking, or screen printing — you could start your own Etsy business and give people fun products while doing what you love and making good money! What’s wrong with that?
You’ll also be able to work from home, and work the hours you choose. One good way to get started is to visit Etsy and review the product offerings looking for a market gap in your area of expertise. Once you’ve found your niche, you’ll be on the online highway to success!
12. Ecommerce Store
Do you have a great business idea, but don’t know where to start? These days, the best way to get started is often by turning to the internet, where a wide variety of ecommerce businesses have found great success in recent years. Of course you know about Amazon, but there are also millions of smaller businesses that make up what is now a $4 trillion global industry.
With countless people stuck at home, ecommerce revenues increased by more than a quarter in 2020, and they’s still growing, so opportunity in this market remains strong. You will need an appealing, in-demand product, a simple, easy-to-use website, and a sharp marketing plan, but if you’re willing to invest a good chunk of your time and money your new ecommerce business will have a great shot at success. Somebody’s got to be the next Jeff Bezos, right?
Not long ago, there were only a handful of coaching firms in the United States. Today there are more than 2,200 and the coaching industry is worth more than $11 billion and still seeing strong growth. Americans have learned to appreciate the value of good insight and planning, particularly when it comes to major decisions involving their finances, career and personal matters.
If you have expertise in any of these areas, you could start your own coaching business and help people lead more fulfilling lives while grabbing a slice of this fast-growing market. It’s easy to get started. You just need a reliable computer, some relevant experience and a strong marketing campaign, highlighting your skills on social media and beyond.
The challenge will be attracting and maintaining clients, so you’ll need to find a way to stand out from the coaching crowd and prove your worth. A great website will surely help.
Discover how to start a coaching business in your area of expertise
14. Plastic Recycling
If you are looking for a new business opportunity, consider starting a plastic recycling business. You will be helping preserve the environment by reducing the amount of non-biodegradable waste that ends up in landfills while making money at the same time. The plastic recycling market in the US, estimated at $3 billion in 2021, is poised for growth. Millions of tons of plastic waste are generated each year and less than 10% is recycled, presenting a huge opportunity for your plastic recycling business.
Before launching your business, take a look at what other plastic recycling companies are doing and choose your niche. Most businesses are recycling PET bottles and jars, and bottled water manufacturers are the largest consumer of recycled plastic. Others are recycling low-density polyethylene (LDPE) which is used in wall panels, furniture, flooring, garbage cans, and more. It is also important to comply with local regulations and check your state’s plastic recycling requirements. Your business will play a crucial role in reducing plastic waste and preventing further environmental disasters.
14 Best Business Ideas for ISFPs
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