How to Start a Profitable Automotive Oil Change Business

Critical elements to remember when establishing your oil change business:

1. Choose a location — Select a high-traffic location with adequate space for service bays, a waiting area, and parking. Ensure it is easily accessible for customers.
2. Service equipment — Invest in high-quality equipment necessary for oil changes, such as lifts, oil drain pans, filter wrenches, air compressors, and diagnostic tools.
3. Oil and filters — Source a variety of oils (conventional, synthetic, high-mileage) and filters from reputable suppliers to meet customer preferences and vehicle requirements. Ensure you have a reliable inventory management system in place.
4. Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
5. Legal business aspects — Register for taxes, open a business bank account, and get an EIN.
6. Service variety — Offer a range of oil change services to cater to different customer needs, such as conventional, synthetic, and high-mileage oil changes. Ensure the quality and consistency of your services to build a loyal customer base.
7. Website and online presence — Create a professional website showcasing your services, pricing, promotions, and contact information. Get listed on Google Business and Yelp, and encourage positive reviews.
8. Partnerships — Build relationships with local businesses, car dealerships, and fleet operators to generate referrals and collaborate on promotions and events.

Step 1: Decide if the Business Is Right for You

Pros and cons

Starting an oil change business has pros and cons to consider before deciding if it’s right for you. 

Oil change industry trends

Industry size and growth

• Industry size and past growth – The US oil change industry was worth $7 billion in 2021 after modest growth the previous five years.((https://www.ibisworld.com/united-states/market-research-reports/oil-change-services-industry/)) 
• Growth forecast – The US oil change industry is projected to continue to grow for the next five years.
• Number of businesses – In 2021, 25,455 oil change businesses were operating in the US.
• Number of people employed – In 2021, the US oil change industry employed 76,363 people.

Trends and challenges

Trends in the oil change industry include:

• As people start getting back out after the pandemic and driving their cars, demand for oil changes is expected to increase.
• The trend in the industry is toward synthetic oils, which are more eco-friendly and increase fuel efficiency.

Challenges in the oil change industry include:

• Emergence of electric vehicles may soon threaten the oil change industry.
• Leading franchises like Valvoline Instant Oil Change, Jiffy Lube and Grease Monkey are very difficult for new oil change businesses to compete with.

Demand hotspots

• Most popular states – The most popular states for lube technicians are Iowa, New Jersey, and Colorado.((https://www.zippia.com/lube-technician-jobs/best-states/#iowa)) 
• Least popular states – The least popular states for lube technicians are Hawaii, New Mexico, and Florida.

What kind of people work in oil changes?

• Gender – 6.3% of lube technicians are female, while 93.7% are male.((https://www.zippia.com/lube-technician-jobs/demographics/))
• Average level of education – The average lube technician is high school educated.
• Average age – The average lube technician in the US is 40.4 years old.

How much does it cost to start an oil change business?

Startup costs for an oil change business range from $106,000 to $240,000. Costs include garage space rental, lifts and bays, equipment, and an inventory of oils and filters.

If you don’t know how to perform oil change services, you can find a trade school near you and go through a program. Alternatively, you could work at any quick lube franchise that offers training programs to gain some hands-on experience.

You’ll need a handful of items to successfully launch your oil change business, including: 

• Bays and lifts
• Socket sets
• Impact guns
• Oil filter wrenches
• Oil catches
• Inventory of oil and other fluids such as transmission fluid
• Inventory of oil and air filters

Start-up Costs	Ballpark Range	Average
Setting up a business name and corporation	$150 - $200	$175
Business licenses and permits	$100 - $300	$200
Insurance	$100-$300	$200
Business cards and brochures	$200 - $300	$250
Website setup	$1,000 - $3,000	$2,000
Garage space rental	$3,000 - $5,000	$4,000
Space preparation with bays and lifts	$75,000 - $150,000	$112,500
Oil, fluid, and filter inventory	$15,000 - $30,000	$22,500
Labor budget	$10,000 - $20,000	$15,000
Operating budget	$15,000 - $30,000	$22,500
Total	$119,550 - $239,100	$179,325

How much can you earn from an oil change business?

The average price for an oil change is about $60. Your profit margin after materials, labor, and overhead should be about 20%. 

In your first year or two, you could do 70 oil changes a week, bringing in $218,000 in annual revenue. This would mean nearly $44,000 in profit, assuming that 20% margin. As your brand gains recognition and you get repeat business and referrals, you could do 200 oil changes a week. With annual revenue of $624,000, you’d make a fantastic profit of $125,000.

What barriers to entry are there?

There are a few barriers to entry for an oil change business. Your biggest challenges will be:

• Funding the high startup costs
• Grabbing market share from the big players

Step 2: Hone Your Idea

Now that you know what’s involved in starting an oil change business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research oil change businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a mobile oil change business or a 10 minute oil change business.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to oil changes, you’ll want to service all vehicle fluids and change filters. You can also offer other replacement parts such as lights or windshield wipers. You could also do tire balancing and other basic vehicle services.

How much should you charge for oil changes?

The average price for an oil change is about $60. Check prices in your area to make sure you’re competitive. After costs for materials, labor, rent, and overhead, you should aim for a profit margin of about 20%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad, so you should spread out your marketing to include sites like TikTok, Instagram, Facebook, and LinkedIn.

Where? Choose your oil change shop location

Location is key when starting an oil change business. You’ll want to choose a spot that’s visible and accessible, with high traffic volume and easy parking for customers.

Convenience is key in this industry, so aim for a location that’s near major roads or highways, and, ideally, within a commercial area with other automotive businesses. It’s also important to consider the size and layout of the space. You can find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.

When choosing a commercial space, you may want to follow these rules of thumb:

• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm an Oil Change Station Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “oil change” or “quick oil change”, boosts SEO
• Name should allow for expansion, for ex: “Jim’s Oil Change Center” over “Jim’s Motorcycle Oil Change”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool below. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create an Oil Change Business Plan

Here are the key components of a business plan:

• Executive Summary: A brief overview of your oil change business, highlighting its service offerings, target market, and growth objectives.
• Business Overview: Description of your business focusing on providing quick, reliable oil change services and basic vehicle maintenance.
• Product and Services: Details of services such as oil changes, filter replacements, fluid checks, and other minor automotive maintenance.
• Market Analysis: Analysis of the local automotive service market, customer demand patterns, and vehicle population.
• Competitive Analysis: Evaluation of local competitors, their services, pricing, and customer service strategies.
• Sales and Marketing: Strategy for attracting customers through promotional offers, local advertising, and establishing a strong online presence.
• Management Team: Information about the key individuals running the business, their experience in automotive services, and management skills.
• Operations Plan: Outline of daily operations including service procedures, customer management, and inventory control.
• Financial Plan: Financial projections covering startup costs, operating expenses, pricing strategy, and profitability analysis.
• Appendix: Additional documents like supplier agreements, equipment lists, and detailed service descriptions.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to oil change businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your oil change business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have. 

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an oil change business. 

Step 8: Apply for Licenses/Permits

Starting an oil change business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your oil change business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Shopmonkey, ARI, or Mitchell1, to manage your scheduling, inventory, workflows, and invoicing. 

Accounting

• Popular web-based accounting programs for smaller businesses include Quickbooks, Freshbooks, and Xero. 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.

Marketing

Here are some powerful marketing strategies for your future business:

• Strategic Partnerships with Auto Shops: Collaborate with local auto repair shops or car dealerships to establish referral programs, offering mutual benefits and creating a network of customers in need of oil changes.
• Local SEO — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Frequent Customer Loyalty Programs: Implement loyalty programs that reward customers for repeat business, offering discounts, free services, or exclusive deals after a certain number of oil changes.
• Community Sponsorships and Events: Sponsor local events or sports teams to increase brand visibility, and participate in community gatherings to engage with potential customers directly.
• Mobile Oil Change Services: Offer convenient on-site oil change services for busy professionals or individuals who prefer the convenience of having their oil changed at their location.
• Educational Workshops and Seminars: Host workshops or seminars on basic car maintenance and the importance of regular oil changes, positioning your business as an expert in automotive care.
• Seasonal Promotions and Packages: Introduce seasonal promotions or bundled packages, such as winterization specials or summer road trip packages, to attract customers during specific times of the year.
• Referral Programs with Local Businesses: Establish referral partnerships with other local businesses, like car washes or tire shops, encouraging cross-promotion and expanding your customer base.
• Mobile App for Appointment Scheduling: Develop a user-friendly mobile app that allows customers to easily schedule and manage their oil change appointments, enhancing convenience and customer satisfaction.
• Social Media Contests and Engagement: Run engaging social media contests, share informative content about car maintenance, and encourage user-generated content to create a buzz around your oil change business.
• Vehicle Fleet Maintenance Contracts: Target businesses with vehicle fleets and offer customized maintenance contracts, providing cost-effective solutions for companies in need of regular oil changes for their vehicles.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your oil change business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your oil change business could be:

• Express oil changes with such great service you’ll want to stay longer!
• Let our oil pros get you back on the road in a snap
• Full-service oil changes and engine check-ups

Networking

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an oil change business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in oil changes for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in oil changes. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an oil change business include:

• Oil Change Technicians – perform oil change services
• General Manager – staff management, ordering, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an Oil Change Business – Start Making Money!

Oil changes may be a necessary evil, but they are indeed necessary, which means demand is big and constant. It’s also increasing. You could ride that growth with your own oil change business. If you have a passion for cars and for helping people, there’s no reason why you couldn’t grow your business into a major national franchise!

You’ve got the business knowledge you need now, so it’s time to roll up your sleeves and launch your successful oil change business.

Q&A

Is an oil change business profitable?

Oil change businesses can be extremely profitable. You’ll need to have a good location, do high-quality work, and provide superior customer service so that your business stands out in a competitive market.

How can I learn to be an oil change technician?

You can find a trade school near you and go through a program. Alternatively, you could work at any quick lube franchise that offers training programs to gain some hands-on experience.

How do I hire and train qualified technicians for oil change services?

To hire and train qualified technicians for oil change services, start by advertising job openings on relevant platforms and conducting thorough interviews to assess candidates’ technical skills and experience. Develop a comprehensive training program that covers safety protocols, proper oil change procedures, equipment usage, and customer service skills. 

Can I offer additional automotive services alongside oil changes?

Identify the demands and preferences of your target customers and determine which services would complement oil changes effectively, such as tire rotations, filter replacements, fluid checks, and basic vehicle maintenance. Ensure you have qualified technicians with the necessary skills and equipment to perform these additional services efficiently.

How can I differentiate my oil change business from competitors in the market?

Offer competitive pricing and promotions to attract and retain customers, and highlight the quality of the products and equipment you use. Emphasize your commitment to transparency, trust, and building long-term relationships with customers. Additionally, consider leveraging technology by offering online appointment booking, reminders, and digital customer engagement to provide a seamless and convenient experience.