How to Open a Smoothie Shop: 13 Key Steps to Success

Key considerations to keep in mind when opening your smoothie business include these essential factors:

1. Location — Choose a high-traffic location with good visibility. Consider areas near gyms, office buildings, or parks.
2. Menu — Develop a menu that offers a variety of smoothie flavors, including classic favorites, seasonal offerings, and healthy options. You may also want to consider offering other healthy snacks and beverages.
3. Suppliers — Find reliable suppliers for fresh fruits, vegetables, and other ingredients.
4. Equipment — Invest in high-quality blenders, juicers, refrigerators, and freezers.
5. Licenses and permits — You’ll need a business operating license, a food handler’s permit, and possibly a permit for food preparation or retail sales. 
6. Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or choose one of the top services available.
7. Legal business aspects — Register for taxes, open a business bank account, and get an EIN.
8. Online presence — Build a captivating website showcasing your smoothies and story. Be active on social media platforms like Instagram to share enticing visuals and engage with your audience. Use eye-catching photos, highlight healthy aspects, and run promotions to build buzz online.

Step 1: Decide if the Business Is Right for You

Pros and cons

Starting a smoothie business has pros and cons to consider before deciding if it’s right for you.

Smoothie industry trends

Industry size and growth

• Industry size and past growth – The US juice and smoothie bar industry is worth $2.5 billion and has dipped slightly during the pandemic.((https://www.ibisworld.com/industry-statistics/market-size/juice-smoothie-bars-united-states/))
• Growth forecast – The global smoothie market expects to see strong 7.2% annual growth through 2027.((https://www.mordorintelligence.com/industry-reports/smoothies-market))
• Number of businesses – In 2021, 6,868 juice and smoothie bar businesses were operating in the US.
• Number of people employed – In 2021, 63,537 people were employed in the juice and smoothie bar industry.((https://www.ibisworld.com/united-states/market-research-reports/juice-smoothie-bars-industry/))

Trends and challenges

Trends in the smoothie industry include:

• Healthy is in, and veggie-based smoothies are increasingly popular, as are organic and gluten-free options. For example, you can get an organic spinach pineapple coconut smoothie, or a kale, banana, almond butter smoothie.
• Spiced smoothies are also trending, such as avocado berry with ginger or pulp juice pineapple with coriander.  
• Smoothies are increasingly being consumed as meals, so adding protein boosters and superfoods like sweet potatoes is in vogue.
• Many smoothie bars are offering healthy bowls, such as acai bowls made with acai berries, granola, and other ingredients like almond butter and yogurt.

Challenges in the smoothie industry include:

• Rising food prices are cutting into profit margins.
• Smoothie flavor trends are based on customer preferences and thus constantly changing, creating a need to continuously update menus. This also gives entrepreneurs regular opportunities to be inventive and creative. 

Demand hotspots

• Most popular states – The most popular states for restaurant managers are Oklahoma, Utah, and Arizona.((https://www.zippia.com/restaurant-manager-jobs/best-states/#utah))
• Least popular states – The least popular states for restaurant managers are Nebraska, South Carolina, and Iowa.

What kind of people work in smoothie businesses?

• Gender – 43.7% of restaurant owners are female, while 52.4% are male.((https://www.zippia.com/restaurant-owner-jobs/demographics/))
• Average level of education – The average owner of a restaurant has a bachelor’s degree
• Average age – The average owner of a restaurant in the US is 38.8 years old.

How much does it cost to start a smoothie business?

Startup costs for a smoothie business range from $10,000 – $20,000. The largest expenses are for a deposit on a rental space, the preparation of the space, and equipment.

You could also start a food truck for around the same amount of money.

You’ll need a handful of items to successfully launch your smoothie business, including: 

• Refrigerator
• Dishwasher
• Ice Machine
• Blenders, juicers
• Cutting boards, knives
• Cups, straws, spoons
• Tables and chairs

Start-up Costs	Ballpark Range	Average
Setting up a business name and corporation	$150 - $200	$175
Business licenses and permits	$100 - $300	$200
Insurance	$100-$300	$200
Business cards and brochures	$200 - $300	$250
Website setup	$1,000 - $3,000	$2,000
Deposit on a rental space	$2,500 - $5,000	$3,750
Space preparation, equipment, and furniture	$5,000 - $10,000	$7,500
Initial inventory of ingredients	$1,000 - $2,000	$1,500
Total	$10,050 - $21,100	$15,575

How much can you earn from a smoothie business?

Smoothie prices range from $3 to $10 or more, so let’s say yours will average $6. Your profit margin, after rent, overhead, and ingredients, should be about 30%.

In your first year or two as you’re building your business, you could sell 70 smoothies a day, bringing in more than $150,000 in annual revenue. This would mean $45,000 in profit, assuming that 30% margin. As your brand gains recognition and people start coming back for more, sales could climb to 150 smoothies a day. With annual revenue of nearly $330,000, you’d make a tidy profit of close to $100,000.

What barriers to entry are there?

There are a few barriers to entry for a smoothie business. Your biggest challenges will be:

• The significant startup costs
• Stiff competition from Planet Smoothie, Jamba Juice, Smoothie King, et al

Step 2: Hone Your Idea

Now that you know what’s involved in starting a smoothie business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research smoothie businesses in your area to examine their products, price points, and what sells best, as well as customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a vegan smoothie bar. 

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your smoothie menu

You’ll need to develop a menu of items to offer. Look at what’s trending and come up with unique spins on those trends. In addition to fresh fruit juices, which most smoothie bars serve, here are some further suggestions:

• Yogurt-based smoothies 
• Fresh fruit smoothies with exotic fruits and berries
• Veggie-based smoothies such as cabbage or beet and berry 
• Soy or oatmeal-based smoothies with exotic fruits
• Vitality bowls with protein, such as sweet potatoes 
• Smoothie bowls, such as acai bowls

You could also offer food items such as baked goods, power bars, organic snacks, and sandwich wraps.

How much should you charge for smoothies?

The average price of a smoothie is about $6, assuming you use quality ingredients. Bowls are in about the same price range. Your ongoing costs will be for ingredients, rent, overhead, and labor. You should aim for a profit margin of about 30%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be health-conscious people, which is a broad category. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You could also place flyers at local gyms, which you can find on Yelp or Google.

Where? Choose your business premises

You might start out with a smoothie truck, but at some point you’ll likely need to rent out a space, preferably one with a lot of foot traffic. Find commercial space to rent in your area on sites such as Craigslist, Crexi, and Instant Offices.

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Smoothie Bar Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “smoothie” or “smoothies”, boosts SEO
• Name should allow for expansion, for ex: “Fresh Smoothie Sips” over “Superfood Smoothies”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool below. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Smoothie Bar Business Plan

Here are the key components of a business plan:

• Executive Summary: Present a concise overview of your smoothie bar, highlighting its commitment to offering healthy, delicious smoothies in a convenient and trendy setting.
• Business Overview: Describe the focus of your smoothie bar on serving a variety of fresh, nutritious smoothies, catering to health-conscious customers and those seeking quick, tasty refreshments.
• Product and Services: Detail the range of smoothies offered, possibly including organic, vegan options, and additional health boosters like protein or superfoods.
• Market Analysis: Evaluate the local demand for health-oriented beverages and snacks, identifying your target customer base, such as fitness enthusiasts or busy commuters.
• Competitive Analysis: Compare your smoothie bar to other local cafes and juice bars, emphasizing unique features like specialized ingredients, custom blends, or a unique atmosphere.
• Sales and Marketing: Outline your approach to attract and retain customers through social media marketing, loyalty programs, and community engagement events.
• Management Team: Highlight the qualifications and experience of your team, focusing on their expertise in nutrition, food service, and business operations.
• Operations Plan: Describe the day-to-day operations, including ingredient sourcing, smoothie preparation, and customer service protocols.
• Financial Plan: Provide an overview of the financial aspects, including start-up costs, pricing strategy, and revenue projections.
• Appendix: Include supplementary documents like supplier agreements, sample menus, or market research data that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to smoothie businesses.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your smoothie business will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC, which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have. 

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan.
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a smoothie business. You might also try crowdfunding if you have an innovative concept. Later, if you’re poised to grow into a smoothie franchise business, you may be able to attract angel investors.

Step 8: Apply for Smoothie Bar Business Licenses and Permits

Starting a smoothie business requires obtaining a number of licenses and permits from local, state, and federal governments.

You may need the following, depending on the requirements in your area:

• Food service license
• Food handler’s permit
• Building health permit

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your smoothie business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You may want to use industry-specific software, such as Café Cartel, EffiaSoft, or GoFrugal, to manage your inventory, purchasing, costs, recipes, and waste management.

Accounting

• Popular web-based accounting programs for smaller businesses include Quickbooks, Freshbooks, and Xero. 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Marketing

Here are some powerful marketing strategies for your future business:

• Search Engine Optimization (SEO): Optimize your website content with relevant keywords to appear higher in search results, attracting potential customers more effectively.
• Conversion Optimization: Refine website elements like calls to action to boost customer engagement and sales.
• Facebook Marketing: Utilize Facebook’s targeted advertising to reach specific demographics, maximizing ad spend effectiveness.
• Instagram Visibility: Leverage Instagram to showcase the vibrancy and health benefits of your smoothies to a wide audience.
• Content Marketing: Create engaging blog posts, infographics, and videos to drive traffic to your website and social media pages.
• Google Business Profile: Claim and optimize your listing to improve local search visibility.
• Yelp and Local Directories: Maintain an active presence on Yelp and other directories to build trust and attract local clientele.
• Event Sponsorships: Increase brand visibility by sponsoring local sports events, wellness fairs, or community gatherings.
• In-store Events: Host smoothie-making classes or health talks to draw people into your store.
• Local Partnerships: Collaborate with gyms, yoga studios, and health food stores for discounts or joint promotions.
• Loyalty Programs: Encourage repeat business with a loyalty card or points system for regular customers.
• Grand Opening Event: Host a grand opening with free samples, discounts, and entertainment to draw in crowds.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your smoothie business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your smoothie business could be:

• Sip to your health – fresh, organic veggie smoothies
• A smoothie a day keeps the doctor away!
• Skip the burger – have a smoothie or power bowl for lunch

Networking

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a smoothie business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been in smoothies for years and can offer invaluable insight and industry connections.

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in smoothies. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a smoothie business include:

• Store Clerks – make sales, prepare smoothies
• General Manager – scheduling, ordering, staff management, accounting
• Marketing Lead – SEO strategies, social media, other marketing

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Smoothie Bar – Start Making Money!

Smoothies are healthy, delicious, and a smart choice anytime, which is why it’s a $2 billion industry. Starting your own smoothie business is a great way to help people lead healthier lives, and you’ll make good money at the same time. Someday you might even have franchises across the country. 
You’ve now got all the business know-how you need, it’s time to step up, create your business plan and start building your smoothie empire! 

Help Section

Can a smoothie business be profitable?

A smoothie business can be very profitable. Your gross profit margin on products can be as high as 70%, and after rent, overhead, and labor you should aim for a net profit margin of about 30%.

How can I make my smoothie business stand out?

The key is offering inventive and delicious flavor combinations. Check out which flavors are trending and put your own unique spin on them. Do some experimenting and learn from trial and error. 

What is the most popular smoothie?

The most popular smoothie can vary depending on personal preferences and trends. However, some popular smoothie flavors include strawberry banana, tropical fruit blends (such as mango, pineapple, and coconut), and green smoothies (typically made with spinach or kale).

What is the best flavor of smoothie?

The best flavor of smoothie is subjective and can vary from person to person. It’s essential to offer a variety of flavors to cater to different tastes and preferences. Classic flavors like strawberry, mango, or mixed berry are often well-received. Experiment with unique combinations and seasonal ingredients to create new and exciting flavor profiles.

How can I differentiate my smoothie business from competitors in the market?

Focus on using high-quality, fresh ingredients to create flavorful and nutritious smoothies. Offer unique and innovative flavor combinations that stand out from traditional options. Incorporate superfoods or functional ingredients that provide health benefits, such as chia seeds, matcha, or spirulina. Provide customizable options for customers to create their own smoothie combinations.

How can I incorporate seasonal ingredients and flavors into my smoothie menu?

Keep track of seasonal fruits, vegetables, and herbs that are locally available and incorporate them into your menu. Offer limited-time specials or seasonal smoothie combinations to create excitement and encourage customers to try new flavors. Experiment with holiday-inspired flavors, such as pumpkin spice in the fall or peppermint in the winter.