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Written by: Carolyn Young
Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on April 1, 2022
Investment range
$10,050 - $27,600
Revenue potential
$40,000 - $250,000 p.a.
Time to build
1 – 3 months
Profit potential
$32,000 - $200,000 p.a.
Industry trend
Growing
Commitment
Flexible
These are the critical aspects you should evaluate when launching your glamping business:
Starting a glamping business has pros and cons to consider before deciding if it’s right for you.
Trends in the glamping industry include:
Challenges in the glamping industry include:
Startup costs for a glamping business range from $10,000 to $27,000. Costs include tents, furnishings, and an outhouse or freestanding bathroom.
You’ll need a handful of items to successfully launch your glamping business, including:
| Start-up Costs | Ballpark Range | Average |
|---|---|---|
| Setting up a business name and corporation | $150 - $200 | $175 |
| Business licenses and permits | $100 - $300 | $200 |
| Insurance | $100-$300 | $200 |
| Business cards and brochures | $200 - $300 | $250 |
| Website setup | $1,000 - $3,000 | $2,000 |
| One to three tents | $2,000 - $6,000 | $4,000 |
| An outhouse or freestanding bathroom | $4,000 - $10,000 | $7,000 |
| Furnishings and decor | $2,500 - $7,500 | $5,000 |
| Total | $10,050 - $27,600 | $18,825 |
Prices for glamping range from $150 to $300 per night. These calculations will assume a price of $200. Your profit margin, not including initial costs, should be about 80%.
In your first year or two, you might have one tent and rent it for 200 days per year, bringing in $40,000 in annual revenue. This would mean $32,000 in profit, assuming that 80% margin. As your brand gains recognition and you get referrals and repeat business, you could add four more tents and rent them 250 days per year. With annual revenue of $250,000, you’d make a tidy profit of $200,000.
There are a few barriers to entry for a glamping business. Your biggest challenges will be:
Now that you know what’s involved in starting a glamping business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.
Research glamping businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a glamping business that has bubble tents or a glamping resort.
You might consider targeting a niche market by specializing in a certain aspect of your industry, such as luxury safari tents or shepherd huts.
This could jumpstart your word-of-mouth marketing and attract clients right away.
In addition to the glamping site rental, you could offer food and drink. You could also offer glamping packages such as family glamping where you provide board games and snacks.
Prices for glamping range from $150 to $300 per night. Your prices will depend on the amenities you can offer and the desirability of your location. You should aim for a profit margin of about 80%.
Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.
Your target market will be travelers who want the benefits of camping but more comforts than traditional camping offers. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You can also list your glamping on sites like Airbnb.
Learn more about how to start an Airbnb business.
Choosing the right location for your glamping business is essential for attracting guests and ensuring its success. Look for a spot in a scenic and natural setting, such as a national park or a rural area with beautiful views. Consider accessibility and convenience, ensuring that the location is easily reachable by car and has ample parking.
Additionally, assess the local regulations and zoning laws to ensure compliance and obtain any necessary permits. Depending on the type of glamping experience you plan to offer, you may also want to consider the proximity to outdoor activities, cultural attractions, or other amenities.
By strategically choosing the right location, you can establish a popular and profitable glamping business that provides a unique and memorable experience for guests and stands out in the competitive hospitality industry.
Here are some ideas for brainstorming your business name:
Discover over 270 unique glamping business name ideas here. If you want your business name to include specific keywords, you can also use our glamping business name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool below. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Here are the key components of a business plan:
If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to glamping businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your glamping business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
Choose Your State
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
The IRS website also offers a tax-payers checklist, and taxes can be filed online.
It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.
Securing financing is your next step and there are plenty of ways to raise capital:
Bank and SBA loans are probably the best option, other than friends and family, for funding a glamping business. You might also try crowdfunding if you have an innovative concept.
Starting a glamping business requires obtaining a number of licenses and permits from local, state, and federal governments.
If you provide alcohol, you’ll need a liquor license from your state.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.
This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.
If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.
Before you start making money, you’ll need a place to keep it, and that requires opening a bank account.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your glamping business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You may want to use industry-specific software, such as Guesty, GlampManager, or newbook, to manage your bookings, activities, invoicing, and payments.
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.
You can create your own website using website builders. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
Here are some powerful marketing strategies for your future business:
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your glamping business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your glamping business could be:
You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a glamping business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in glamping for years and can offer invaluable insight and industry connections.
The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in glamping. You’ll probably generate new customers or find companies with which you could establish a partnership.
You may not need any employees, but if you grow your business and have a large number of glamping sites, you may need employees. Potential positions for a glamping business include:
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
Ready to get in on a booming industry and have some fun? Glamping is growing in popularity around the world, with the market set to more than double in the years ahead. With your own glamping business, you can be creative and make your glamping sites uniquely appealing. You’ll make good money and you can grow your business until you have a whole glamping resort.
Now that you understand the business behind the glam, go ahead and pitch those tents and start becoming a successful entrepreneur!
Yes, a glamping business can be profitable considering how popular it is right now. You just need to have a great location and make your glamping sites unique to be successful.
Glamping can be set up on various types of land, including private property, public lands, or leased land. Ideal locations often feature scenic views, natural surroundings, and access to outdoor activities.
The biggest glamping company is difficult to determine as the glamping industry is relatively new and has many small to medium-sized businesses. However, some notable companies include Under Canvas, Collective Retreats, and Huttopia.
The best tent for a glamping business depends on the type of experience you want to offer and the location’s weather conditions. Some popular options include canvas bell tents, geodesic domes, and yurts.
To differentiate your glamping business from competitors, you could focus on offering unique amenities such as outdoor hot tubs, gourmet meals, or guided tours. You could also target niche markets such as family-friendly glamping or luxury glamping experiences.
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