So you’ve hit the half-century mark, and are probably starting to feel some aches and pains. But you don’t have to slow down. Everyone ages differently and for some people over 50, life can still be very exciting.
Why not start your own business? There are plenty of opportunities waiting. You could get into wellness or coaching, open a restaurant or go into supplements. The possibilities are almost endless. Take a look at our list of excellent over-50 business ideas and forget about retiring!
1. Multi Service Business
If you’re hoping to start a business but not sure what services to offer, you could do a multi-service business. For example, you could start with handyman services. Annual spending for these services is estimated at $4.5 billion in the US, and growing. You could then add a concierge service to help people carry out time-consuming tasks and errands. Then you could add personal shopping or personal driver services and become a one-stop shop for convenience.
Before you set up a multi-service business, it would be best to check out the market and find out what services are needed. By making these and other complementary services available, you will be offering convenience to your customers and most likely gain their loyalty. The most important step is building your brand of service. You should have a clear vision of your brand and be able to draw up a strong marketing strategy.
2. Property Rental
Are you interested in real estate? If so, you’re probably aware that the pandemic, even as it cratered other industries, spurred record-setting growth in the US real estate market, with prices and sales totals as high as they’ve been this century. The market has cooled slightly, but it’s still a great time to get in on the action — and one good way to do so is by starting your own rental property business.
The concept is easy. Simply buy a multi-unit property or larger residential complex and start making a steady income from renters, in addition to property appreciation and tax benefits. Of course you’ll need a significant investment to get started, but you also need to break some eggs to make an omelet.
You’ll need to decide what type of rental property you want to invest in. Are you interested in buying and managing properties yourself, or would you prefer to invest in a property management company? Next, research the market and find out the price range for the area where you’re looking to buy. Be sure not to overspend early on. Get started, get a feel for the industry in your area, and then start thinking about making bigger bets.
3. Apartment Rental
With more Americans relocating to escape soaring rents in metropolitan areas, an apartment business in a less expensive city can be a great way to make some money. The national rent index is on an upward trajectory, increasing fastest in Sun Belt cities. The US apartment rental industry is estimated to be worth $200 billion, with room for growth in the middle and low-end segments.
There are a few things you should know before you start your business. First, apartments are typically easier to rent than commercial space. Second, each state has laws governing the rights and responsibilities of landlords and tenants, so check your state’s regulations. Before you sign any rental agreement, know how to properly screen prospective tenants to make sure the rights of each party are upheld and protected. There are risks and you will likely encounter some speed bumps, but an apartment business can provide a stable income. So, get your apartment ready for the market now.
4. Coaching Service
Not long ago, there were only a handful of coaching firms in the United States. Today there are more than 2,200 and the coaching industry is worth more than $11 billion and still seeing strong growth. Americans have learned to appreciate the value of good insight and planning, particularly when it comes to major decisions involving their finances, career and personal matters.
If you have expertise in any of these areas, you could start your own coaching business and help people lead more fulfilling lives while grabbing a slice of this fast-growing market. It’s easy to get started. You just need a reliable computer, some relevant experience and a strong marketing campaign, highlighting your skills on social media and beyond.
The challenge will be attracting and maintaining clients, so you’ll need to find a way to stand out from the coaching crowd and prove your worth. A great website will surely help.
5. Bed and Breakfast
Long before Airbnb, travelers loved booking a romantic getaway to a “B & B,” or bed and breakfast. Many Americans still prefer them for the warm hospitality, personal service, homemade cooking, and more. The US bed and breakfast market was worth $1.7 billion in 2021 and has begun to rebound from the pandemic slump with the lifting of travel restrictions. If you’ve been thinking about opening your own bed and breakfast, now is a great time to do it.
When starting a B & B business, it’s important to know the latest industry trends. For example, many guests prefer a facility that offers live entertainment or is close to tourist attractions. Also, many travelers today prefer to book on popular online lodgings platforms, like booking.com, so you should be sure to get on there. It’s also to your advantage to research the market and learn all about the competition. Be innovative in coming up with ways to differentiate your business. Running a bed and breakfast is not easy, but it can be very rewarding if you play your cards right.
6. Wellness Center
If you’re passionate about health and want to help other people improve their lives, a wellness business might be best for you. It can be financially rewarding, too. As the world emerges from the COVID-19 pandemic, the global wellness industry is expected to grow nearly 10% annually to approach $7 trillion by 2025. This presents a great opportunity.
Before you get started, it’s a good idea to decide on your niche market. Are you thinking of simply selling health and wellness products? Perhaps you could focus on providing health and wellness services. Would you open a massage or yoga studio? How about a retreat center or treatment spa? Find the answers to your questions as you research more on the subject. Keep in mind that every business is different, so be sure to tailor your business to your situation.
7. Storage Facility
One in 10 Americans spend an average of $90 a month on storage, according to the Self Storage Association. If you’re looking to start a business that’s low-maintenance but provides a steady source of income, consider starting a storage business.
There are many reasons why people need to rent storage space — when they renovate their homes and have to move some stuff out of the way, when they relocate or move to a smaller space, or when they simply have to declutter their homes.
If you own or intend to rent an empty piece of land, you can turn it into a storage lot for boats, RVs, and other stuff. An option is to build some self-storage units. You’ll know what’s best for you after you conduct your market research. It’s also a good idea to find out what existing storage businesses in the area are offering. With careful planning and an effective marketing campaign, your storage business can be very profitable.
8. Craft Store
Do you have a creative hobby? If it involves some sort of craft, you might want to consider turning your favorite at-home pastime into a business, and potentially a major revenue stream. With people stuck at home for months on end looking for something creative to do or something interesting to buy, the arts and crafts industry has exploded since the start of the pandemic. In 2020 alone, the revenue of the leading online arts and crafts marketplace Etsy more than doubled, to $1.72 billion. That means right now is a great time to start your own craft business, provide people with wonderful products and ride this wave to prosperity.
You’ll be your own boss, working at home at times that are best for you. You’ll be able to embrace and express your creativity, producing goods that could be sold around the world. But you will need to decide which products to focus on. This could be anything from crocheted blankets and clay jewelry to embroidered handkerchiefs and knit hats. Whatever you choose, be sure to research what’s already out there and offer a unique twist on existing products. Building a strong brand will be key to the success of your craft business.
9. Financial Coaching
Thinking of starting a financial coaching business? You’re not alone. Financial coaching is one of the fastest growing industries in North America, and women make up nearly 60% of coaches, so it’s diverse and empowering as well. Financial coaches help people grow their wealth by laying personalized strategies to achieve their goals. This includes budgeting, saving, retirement planning, helpful financial strategies and tools, and more.
You might be wondering how you’ll find clients, how much to charge for your services, and what kind of education you might need. These are all good questions that you will find the answers to as you research financial coaching and begin your entrepreneurial journey. Opportunity awaits!
You probably think that bookkeepers and accountants do largely the same work, and in some areas their work does overlap. But for the most part, bookkeepers perform the minute recording of day-to-day financial transactions, while accountants use bookkeepers’ data to create financial statements and review a company’s financial standing. The work of bookkeepers is, in fact, crucial to financial stability, which is why the US is home to 1.5 million bookkeepers and a growing $55 billion industry.
If you’re hard working and good with numbers, you could start your own bookkeeping business and grab a share of that market while helping countless companies keep better track of their financials. What’s more, you could work from home to start, and market your services to clients around the world.
Keep in mind that you will need to become a certified bookkeeper, which requires a good deal of training and experience. But once you’ve cleared that hurdle and begun building a reputation through great service, you’ll be well on your way to success.
11. Private Investigator
Have you always dreamed of being a private eye? The private investigation market in the US is estimated to be worth $6 billion and demand is still increasing. The Bureau of Labor Statistics estimates job openings for private investigators at 3,000 each year through 2030. If you are a licensed private investigator, why not consider starting your own private investigator business?
Private investigators look for missing persons, run background checks, investigate fraud, conduct surveillance, and more. It is important to develop your skills in these areas and focus on what you do best. You will need to establish your credentials as a PI. You will also need to look into the local laws governing private investigators in your state. It’s to your advantage to develop a website and strengthen your social media presence to enable potential clients to easily find you. Private investigators are employed by various types of private agencies, corporations, individuals, and law enforcement agencies. Just make sure that your business aligns with your goals and specialty.
If you’re looking to open a restaurant, you’re not alone. Most Americans love to dine out, which explains the steady increase in the number of full-service restaurants. With the lifting of pandemic restrictions, restaurant sales in the US are expected to return to a pre-pandemic growth path and approach $900 billion in 2022, according to the National Restaurant Association.
Before you can launch your restaurant, you’ll need to comply with the licensing and regulatory requirements, find a suitable location, and secure enough funding. It’s also important to decide on the concept and theme of your restaurant. Do you prefer casual or fine dining? It’s a good idea to identify your target market and come up with a good marketing plan in order to survive in this highly competitive industry.
Once you open, it’s important to be prepared for potentially long hours. Always making sure to serve the perfect dish and that your customers enjoy their dining experience can spell the difference for your restaurant.
13. Nutrition Business
Obsessed with counting calories? If so, a nutrition business might be perfect for you. Nearly 6,000 dietitians and nutritionists are needed each year through 2030 in hospitals, nursing homes, clinics, and government offices across the US. Globally, the billion-dollar human nutrition market is expected to continue growing due to rising health awareness among consumers and the surging demand for dietary supplements.
If you’ve been thinking about starting your own nutrition business, there are several ways to do it. You may provide outsourced services to hospitals and nursing homes, or set up your own nutrition center and be your own boss. You just need to check out the licensing requirements and government regulations before you start operating. Pick a niche and stick to it, whether it’s dietary supplements, food and beverages, or infant nutrition. If you’re passionate about what you do and dedicated to helping others achieve their nutritional and other health goals, you’ll find your nutrition business fulfilling and financially rewarding at the same time.
14. Food Trailer
Do you love food, and being your own boss? Food trucks and trailers represent one of the US’ fastest-growing industries in recent years, tripling in size over the past decade. As the pandemic recedes, people are again getting out more and the industry is expecting to expand further in the years ahead. If you have some kitchen skills and enjoy meeting new people, you could start your own food truck or trailer business and make good money while providing tasty treats to people on the go.
It won’t be as easy as turning on the oven. First, you’ll need to get a sturdy trailer with refrigeration. Next, you’ll need to decide what will be on the menu. The best approach is to keep it simple and focus on one item, or one group of items. For instance you might offer hotdogs, brats and Italian sausage, churros, tacos and burritos, or chicken and pork curry. Once you’ve made a big batch of your dishes, stock up your cart and head to the park on a lovely afternoon.
As long as your culinary creations are quality, the customers will start lining up — and you’ll soon be moving up to a food truck, and from there to your very own restaurant!
15. Marketing Consulting
If you’re ready to take your marketing career to the next level, why not set up your own marketing consulting business? The $475 billion global marketing services industry is projected to grow steadily. A fast growing segment is digital marketing, which has also been contributing the bulk of income.
If you have experience providing professional advice on marketing and sales, you’ll need only a minimal investment to set up your marketing consulting business. Before you launch, it’s a good idea to choose which services to offer, build your team, and scope out the market to determine pricing. Once you’ve decided on a business name, it’s to your advantage to create a logo, set up social media accounts, and develop a website to establish your brand especially in the digital space. These will help you find your first clients. The journey won’t be easy and you might encounter speed bumps along the way, but it’ll be worth it.
Wholesale is all about the advantages of scale: prices are lower than retail because the purchases are in bulk, vast amounts of tomatoes, cement mix, shoes, or whatever it may be. If you’re good at scaling up and making sales, you might want to consider starting a wholesale business, because the industry is expected to continue its steady growth in the years ahead.
Getting started will require a significant investment, because all of that inventory is not going to suddenly appear out of nowhere, and you’ll need a place to keep it. Fortunately, unlike retail, a wholesale business doesn’t have to worry about finding an area with heavy traffic. Instead, the main concern is space. Once you’ve got your goods and a warehouse, you’ll need to obtain all the necessary licenses, then start reaching out to local businesses that might be interested in your goods.
Keep in mind that this is a big and growing industry, which means you’re going to face stiff competition from established firms and other new entrants. You’ll likely need to work hard, and smart, to succeed.
In the podcast era, you might have thought that blogs had gone out of style. You would be wrong. More than 2 million blog posts go online every day, and after years of steady growth, the US is home to about 32 million blogs. Substack, the blog and newsletter platform, recently passed one million subscribers. As a result, there is real opportunity for a bold entrepreneur looking to start a blog business and get in this massive market.
It requires minimal investment. All you really need is a reliable computer and decent wifi. The major hurdle is coming up with a concept, an objective or mission for your blog business. You might choose generating funds to feed hungry children or delivering crucial news to the people of your city or state. Once you’ve found your niche, you’ll need to reach out across your network, LinkedIn, Facebook, Instagram and beyond, looking for all those who write on related subjects and asking them to get on board. You could offer discounts, incentives, or rewards to sweeten the deal.
Once a couple of accomplished bloggers sign on, the paid advertisements will start rolling in and you’ll be on the road to success in the blogging business.
18. Event Planning
The biggest events — weddings, reunions, graduation parties — are moments that people never forget. You can play a key role in making great memories for countless people by starting your own event planning business. As the pandemic recedes, the industry has been growing fast and is now worth $3 billion in the US alone, so the opportunity is real. If you enjoy organizing and planning, this could be the perfect venture for you — and now’s a great time to do it.
More and more people are looking to plan long-delayed major events, from weddings to reunions to memorials and more. You can grab a piece of this growing market with a bit of training, confidence and organizational skills. Starting an event planning business requires little investment, and event planners often make 15-20 percent of the total cost. So just imagine how good you’ll feel working from home while planning a $100,000 wedding reception!
19. Retail Store
Are you thinking of starting your own retail business? If so, you’re in good company. The retail industry is a huge part of the economy, and it’s only getting bigger. But starting a retail business isn’t easy. There are a lot of things to think about, from choosing the right location to setting up your payment system. And let’s not forget the most important step: deciding what to sell!
A good way to choose your product offerings is to first do some research — see what’s out there, and more importantly what’s not. You’re looking for what sells well, and a market gap to fill. Once you know your products, finding a great location for your store will be the next big step. However, you might want to initially run your retail business out of your home. This would significantly reduce your costs and give you time to build a brand and a reputation.
After a year or two, assuming your products are well received by the market, you’ll be in a much better position to find a great location and open your own shop!
20. Life Coaching
If you’re good at guiding other people through various perspectives as they navigate major changes in their lives, then you should consider starting a life coaching business. Demand for life coaching services is increasing in the US as indicated by the steady rise in the number of life coaches. The number is expected to exceed 18,000 in 2022 as the economy improves.
A life coach provides counseling and helps clients explore possibilities in personal development, financial issues, career path, relationship issues, and more. There is no licensing requirement for life coaching, but it’s to your advantage to obtain certification to let potential clients know you have training. There are many certifications you can apply for, but the most prestigious is the certification from the International Coaching Federation (ICF). Besides undergoing training, it’s also important to have empathy for your clients. This can make your life coaching business truly rewarding.
21. Supplements Store
If you’ve been thinking about starting a supplement business, now is the time to do it! Sales of multivitamins and supplements spiked more than 50% at the start of the pandemic. In 2022, vitamin and supplement manufacturers in the US were estimated to have earned at least $35 billion. The market is expected to grow marginally in the next five years, with e-commerce sales representing a big opportunity for the industry.
A supplement business can be a very lucrative endeavor. However, it’s not without its challenges. To get started, you need to comply with licensing requirements and other regulations relating to vitamins and supplements. You also need to choose your products well, find reliable suppliers, develop your brand, and get creative in promoting your products. Since the latest trend is selling directly to consumers via the internet, you have to develop your e-commerce website and boost your online presence. Expect to devote a lot of time and effort to your supplement business to ensure its success.
22. Physical Therapy
As more and more Americans express greater interest in long-term health and wellness, demand for physical therapy has steadily increased. After years of steady growth the industry is worth $38 billion in the US alone, and offers an excellent opportunity for the entrepreneur. If you’re an established physical therapist or will soon become one, you could start your own practice and make a good living while helping countless people live fuller, healthier lives. That’s an incredibly valuable service — which is why it’s so well compensated.
You will of course need to be certified as a physical therapist, which takes years of education and hard work. But assuming you have your certification you’ll just need to get your license and insurance and find a good location for your business. An alternative, for when you’re just starting out, is to be a mobile physical therapist and provide therapy at people’s homes and offices. This would cut your costs and allow you to save up for the deposit on a fantastic location.
Once you’re all moved into the new space, your clients will start referring new clients and you’ll be well on your way to serious success!