The ISFP personality (Introverted, Observant, Feeling, and Prospecting) is friendly, sensitive, and kind, according to the Myers-Briggs TypeIndicato ...
14 Best Business Ideas for ISFJs
Written by: Howard Tillerman
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on August 29, 2022
Updated on October 2, 2023
Are you quiet but friendly and committed to meeting obligations? If so, then you belong to the ISFJ personality type (Introverted, Observant, Feeling, and Judging), according to the Myers-Briggs Type Indicator. People with this personality are also thorough and accurate. They notice and remember details about the people important to them and are concerned about how others feel.
If you’re looking for guidance on what kind of business to launch, we’ve compiled a list of ISFJ business ideas. Among the possible businesses that you can embark on are HR consulting, SEO consulting, and medical billing and coding. Read more about these.
1. SEO Consulting
If you know what needs to be done for a website to gain more traffic, it’s time for you to start your own SEO consulting business. SEO, or search engine optimization, is a booming field and more people are getting into it. There’s still a huge need for professionals with the right skills and knowledge. SEO and internet marketing consultants in the US earned around $55 billion in 2022. As more businesses seek assistance in establishing or expanding their online presence, the SEO consulting market is expected to grow at least 5% per year through 2027.
Before you jump into it, though, you need to be aware of what the market looks like and what other SEO professionals are doing. Among the services that an SEO consultant normally does is web marketing, keyword strategy, web analytics, content strategy planning, and link building. You can start showing prospective clients what you can do by promoting your own website. With a creative digital marketing strategy, you should be able to get your business up and running.
2. Nursing Care
The US is expected to hire nearly 200,000 nurses every year through 2030, which means right now is a great time to start a nursing business. Pandemic or no pandemic, nursing is one of the most in-demand services in health care mainly because of an aging population. By 2030, the number of adults age 65 and older in the US is forecast to exceed 60 million. This would translate to a higher demand for nursing services.
Starting a nursing business can be challenging, though. There are a lot of regulations to navigate. You will also need a significant investment, if you’re planning to put up a nursing home. But a lot of opportunities await those who are willing to put in the work. With the right planning and execution, you can make your nursing business thrive. First, it’s important to learn the basics of the nursing industry, find your niche, and decide on the location to get started.
3. Interior Design
Who doesn’t want their home to be as welcoming and comfortable as possible? Especially in this pandemic era, it’s no surprise that the US $17 billion interior design industry is seeing strong and steady growth. Now is a great time to start your own interior design business and help people feel more at ease in their own home. It doesn’t require much investment and you can run your business from home, when you’re not off visiting clients, that is.
Of course, it won’t be as easy as snapping your fingers. It helps to have a degree if you want to become an interior designer, but it’s not absolutely required. What is needed is a strong sense of style and a feel for feng shui. Beyond that, you’ll need some good design software and a professional-looking website. You’ll also need a savvy marketing campaign — maybe focused on TikTok and Instagram? — to stand out in an increasingly competitive market.
If you’re able to entice just a few clients and do a fantastic job with their spaces, soon enough, everybody will be telling you, “Mi casa es su casa”.
You probably think that bookkeepers and accountants do largely the same work, and in some minor areas their work does overlap. But for the most part, bookkeepers perform the minute recording of day-to-day financial transactions, while accountants use bookkeepers’ data to create financial statements and review a company’s financial standing. The work of bookkeepers is, in fact, crucial to financial stability, which is why the US is home to 1.5 million bookkeepers and a growing $55 billion industry.
If you’re hard working and good with numbers, you could start your own bookkeeping business and grab a share of that market while helping countless companies keep better track of their financials. What’s more, you could work from home to start, and market your services to clients around the world.
Keep in mind that you will need to become a certified bookkeeper, which requires a good deal of training and experience. But once you’ve cleared that hurdle and begun building a reputation through great service, you’ll be well on your way to success.
5. Nutrition Consultation
Obsessed with counting calories? If so, a nutrition business might be perfect for you. Nearly 6,000 dietitians and nutritionists are needed each year through 2030 in hospitals, nursing homes, clinics, and government offices across the US. Globally, the billion-dollar human nutrition market is expected to continue growing due to rising health awareness among consumers and the surging demand for dietary supplements.
If you’ve been thinking about starting your own nutrition business, there are several ways to do it. You may provide outsourced services to hospitals and nursing homes, or set up your own nutrition center and be your own boss. You just need to check out the licensing requirements and government regulations before you start operating. Pick a niche and stick to it, whether it’s dietary supplements, food and beverages, or infant nutrition. If you’re passionate about what you do and dedicated to helping others achieve their nutritional and other health goals, you’ll find your nutrition business fulfilling and financially rewarding at the same time.
6. Virtual Assistant
The job didn’t even exist 20 years ago, but now, thanks to new technologies and the sharp increase in remote work during the pandemic, the virtual assistant industry is booming. After years of strong growth, the market is expected to be worth more than $4 billion by 2025. That means now is a fantastic time to start your own virtual assistant business.
To be clear, we’re talking about a human, not a digital or AI-powered, assistant, who provides administrative, technical, and creative services to clients remotely, via the internet. If you have a strong business skillset, you can get started with a minimal investment and run the company out of your own home while serving clients anywhere in the world. You could also add more skills over time, increasing your revenue streams and the rates you’re able to charge.
With hard work and a bit of luck, you’ll soon be helping businesses run more smoothly and efficiently while making good money for yourself.
If you think babysitting is just for teenage girls, think again. It’s a chance to make good money while making a real difference — helping out families in need and shaping and caring for young minds. It can also be a lot of fun! What could be better than that?
Childcare is a growing industry that offers a variety of opportunities for the entrepreneur. You could babysit in your free time to add another income stream, or you could go full-time and launch a babysitting business that offers all-day care and nannying. Your first step should be to register with your local government as a provider of childcare services, and once that’s done nail down your service offerings and prices and start your marketing.
You could reach out to friends, family, acquaintances and work colleagues, making clear your reliability and availability. Once you’ve gotten a client or two, jump on social media and start hyping your babysitting skills on Instagram, Facebook, Twitter and beyond. You could soon have so many customers you’ll have to turn some away! That’s the best kind of business problem.
Are you an amateur photographer who loves snapping great images? Photography in the US is an $11 billion industry expected to see steady growth in the coming years, so now would be a great time to stretch your entrepreneurial wings and give it a shot. You could start your photography business from home and give the world beautiful photos while also making a good living.
A crucial step will be finding your photographic niche. There’s a wide array of subjects to choose from. You could focus on personal portraits, fashion and culture photography, news and celebrities, or travel, nature and wildlife. Assuming you already have a professional-level camera, you’ll just need some great editing software and to build a website showing off your portfolio and listing your prices and services. With a bit of talent and determination, you could be snapping your way to success in no time!
9. HR Consulting
If you have people skills and knowledge of human resources (HR) management principles, then an HR consulting business may be a perfect fit for you. HR consulting in the US is a $24 billion industry that offers more opportunities for growth in the next five years as more companies outsource their HR functions. HR consultants are hired for a wide range of services, from recruitment to implementation of training programs.
Before you can launch your business, you need to find out your state’s licensing requirements. You might want to develop core competencies and focus on these. It’s a good idea to identify your target market, network with other professionals in the industry, and promote your services to land your first contract. Make sure you are updated with the latest trends and best practices in HR management, and build trust with your clients to succeed and grow your business. HR consulting can be a lucrative career path if you have the right skills and are passionate about what you do.
10. Medical Billing and Coding
Many health care providers are outsourcing some business functions, such as medical coding. If you’re a certified medical coder, why not start your own medical billing and coding business? It’s something that you can do from home so your overhead costs will be minimal, and it’s a growing market with plenty of opportunities due to the pandemic. The medical coding market in the US is predicted to grow 8% per year and pass $30 billion in revenue by 2028.
So, if you are ready to get started, make sure you have the required certifications to operate a medical billing and coding business. A medical coder translates reports of a patient’s visit into payment codes, which are then used as the basis for the medical bill or insurance claim. This is not an easy profession to make a living off. It’s important to abide by national standards to protect patient information and other regulations. With proper training and hard work, you can make your medical billing and coding business successful.
Are you looking to start your own clinic business? It can be a great opportunity to help people in your community and earn an income as well. It’s a fast growing industry in the US, driven by an aging population that needs health care services. Total spending on physician and clinical services exceeded $800 billion in 2020. Even retailers are putting up walk-in clinics to provide convenience to its customers. Retail clinics alone are predicted to grow at least 3% per year through 2028.
The first step in starting your clinic business is to choose your niche. What kind of clinic are you looking to open? Is it going to focus on providing urgent care, or primary and preventive care? Is it going to be a mobile clinic? Who is your target market? You will find the answers to these questions as you do your research. Make sure to comply with licensing and insurance requirements. You will also need to be innovative in marketing your services to reach more prospective patients and achieve success.
Pottery is an industry that goes back thousands of years, but remains relevant to this day. If you’re a creative person with a love for pottery, you might want to turn your passion into a business and start making profit. Pottery, or the manufacture of earthenware from clay, is part of the broader ceramics market, which is anticipated to return to pre-pandemic growth levels and earn almost $350 billion globally by 2028. Ceramics also include porcelain and stoneware.
To go into a pottery business, you’ll need a pottery wheel, kiln, clay, glazes, molds, and other tools and supplies. Find reliable suppliers, observe the competition and compare prices, and promote your products either through digital marketing or word-of-mouth marketing. You also need to set up a workshop as well as a store where you can sell your finished products. They could be in the same location; just get creative with whatever space you can get. It’s important that both facilities are accessible to your customers.
Do you love reading? If so, opening your own bookshop could be a great way to encourage reading in your community while making a living doing what you love. Even in the age of Amazon and e-books, independent bookstores have been making a comeback, increasing by more than half in recent years, to 2,5000 in the US alone. People have begun to appreciate bookstores not only as a good place to buy a new book, but as a community gathering place and event space.
You’ll need to find a great location, and build a sizable inventory of books, with your selections based on your personal tastes and preferences. You’ll also need to decide what other products you might offer — literary knickknacks, coffee and snacks, reading accessories? Beyond that, it’s relatively easy to get started. And if you do it right, the customers will surely come.
Do you love to practice yoga? You can share your love of yoga with others and make money at the same time by starting a yoga business. More than 55 million Americans are believed to practice yoga as of 2020, and the number is still growing as indicated by a steady increase in new yoga studios. Yoga is an ancient form of exercise that has been known to improve strength, flexibility and balance. Its meditation and breathing exercises promote relaxation and improve mental well-being.
Before you get started, decide on a business model first. Will you just get a franchise or develop your own brand? Franchising would be much easier because you will be promoting an established brand with systems already in place. But if you wish to build your own brand, you will need to study what other yoga studios in your area are offering and come up with something innovative to differentiate your brand in a saturated market. You will also need to draw up a good marketing strategy to promote your business and find a good location with high foot traffic.
14 Best Business Ideas for ISFJs
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