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15 Best Business Ideas for INFJs

Written by:

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Edited by:

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

15 Best Business Ideas for INFJs

The INFJ personality type (Introverted, Intuitive, Feeling, and Judging) seeks meaning and connection in ideas, relationships, and material possessions, according to the Myers-Briggs Type Indicator. People with this personality type have a clear vision about how best to serve the common good. They are also decisive in implementing this vision.  

If your personality type is INFJ, you would likely thrive in art, photography, interior design, and healthcare. Consider opening a clinic, wellness center, or physical therapy center. Take inspiration from the INFJ business ideas we’ve listed for you.

1. Art Gallery

How to start a art gallery

An art gallery suits INFJs who appreciate beauty and creativity. Running a gallery allows them to foster a supportive community for artists and connect emotionally with art lovers. INFJs excel in creating an inviting atmosphere that encourages deep conversations about art. They can leverage their intuitive nature to curate art that resonates with the community and tells a meaningful story. This business taps into their desire to influence and uplift others through aesthetic and emotional experiences.

2. Photography

How to start a photography business

INFJs can express themselves creatively and deeply through photography, which brings together their two loves. Because they are so empathetic, INFJs can use their skills as photographers to record moments that tell powerful stories. They do their best work when they are alone with clients or in natural, quiet places where they can be completely creative. INFJs can do well in this field if they focus on niches that are close to their hearts, like family or charity photography.

3. Interior Design

How to start an interior design business

Interior design allows INFJs to utilize their creativity and keen eye for detail to create harmonious living spaces. This field provides the opportunity to work closely with clients, understanding their needs and translating them into comfortable and aesthetically pleasing environments. INFJs’ natural ability to empathize helps them create spaces that reflect the personality and needs of the occupants.

4. Marketing Consulting

How to start a digital marketing agency

Marketing consulting is a good fit for INFJs who are drawn to purpose-driven businesses. They can excel by helping clients develop marketing strategies that not only boost sales but also build meaningful brand connections. INFJs’ insight into human behavior and values allows them to craft campaigns that resonate deeply with target audiences. This career rewards their strategic thinking and provides the collaborative environment they thrive in.

5. Wellness Center

How to start a spa business

Operating a wellness center aligns with an INFJ’s intrinsic goal of helping others achieve a better quality of life. INFJs can thrive in creating a nurturing environment that promotes holistic health and well-being. They are naturally attuned to the needs of others, making them excellent at designing programs that address physical, mental, and spiritual health. This business allows them to form close, supportive relationships with clients, fulfilling their need for meaningful interaction.

6. Freelance Writing

How to start a freelance writing business

Freelance writing offers INFJs the flexibility to work independently and the opportunity to express their inner thoughts and ideals. They can engage in projects that align with their values, such as writing for non-profits, educational platforms, or cultural publications. This career taps into their strengths of deep thinking and eloquence, allowing them to impact readers profoundly. INFJs can choose assignments that are meaningful to them and manage their schedule to suit their need for solitude.

7. Clinic

clinic business idea

Running a clinic allows INFJs to fulfill their caregiving instincts. They excel in environments where they can provide comfort and assistance, making a clinic a rewarding choice. INFJs can use their interpersonal skills to create a welcoming and compassionate atmosphere for patients. Their attention to detail and dedication to service can help them manage a clinic effectively, ensuring that patient care is both thorough and empathetic.

8. Nutrition Consultation

How to start a nutrition business

Nutrition consultation is an ideal venture for INFJs interested in promoting health and wellness. They can use their intuitive understanding of others to tailor dietary advice to individual needs, helping clients achieve their health goals. This role allows INFJs to build one-on-one relationships and provide ongoing support, which is deeply satisfying for them. They can also integrate their interests in holistic health approaches, further aligning their work with their values.

9. Massage Therapy

How to start a massage business

Massage therapy is a great fit for INFJs who value physical and emotional healing. This profession allows them to connect deeply with clients, providing relief and comfort through therapeutic touch. INFJs’ empathetic nature makes them sensitive to the physical and emotional states of others. This career offers a quiet, calm environment that helps INFJs utilize their nurturing instincts.

10. Health Coaching

How to start a health coaching business

Health coaching enables INFJs to engage directly with clients, guiding them towards healthier lifestyles. This aligns with INFJs’ desire to see tangible improvements in people’s lives. They excel in forming close, trusting relationships, which are crucial in motivating and supporting clients. Health coaching also offers the flexibility to work in various settings, including private practice, which suits INFJs’ need for a controlled and harmonious work environment.

11. Physical Therapy

How to start a physical therapy clinic

Physical therapy combines an INFJ’s interest in health with their desire to help others recover and improve physically. They can excel in this profession by using their interpersonal skills to encourage and empathize with patients. INFJs are patient and attentive, qualities that are essential for helping patients through long recovery processes. This career allows them to make a direct and significant impact on the quality of life of their clients.

12. Graphic Design

How to start a graphic design business

Graphic design is a field where INFJs can apply their creativity and attention to detail. They can work on projects that align with their values, such as creating visuals for social enterprises or cultural initiatives. This profession allows them to work independently while also collaborating with clients and other creatives, providing a good balance of interaction. Graphic design offers a practical outlet for their artistic skills and vision.

13. Health Care

How to start a home health care business

A career in health care fulfills an INFJ’s intrinsic motivation to care for others. Whether as a nurse, doctor, or support staff, INFJs can use their empathetic and nurturing qualities to provide compassionate care. This sector offers diverse roles that suit their need for meaningful and direct interaction with others. INFJs are particularly well-suited to roles where they can develop ongoing relationships with patients.

14. Craft Store

How to start a craft business

Owning a craft store allows INFJs to engage with a community of like-minded individuals who share their passion for creativity. This business can be a center for workshops and community activities, which builds deep connections with customers. INFJs can thrive by curating a collection of craft supplies that inspire creativity and by offering classes that encourage community interaction. This aligns well with their values and their desire to create supportive and inspiring environments.

15. Bakery

How to start a bakery business

Running a bakery can be fulfilling for INFJs who enjoy crafting and sharing their creations with others. This setting allows them to work in a warm, welcoming environment, where they can connect with customers over the joy of homemade goods. INFJs can infuse their values into their business, perhaps focusing on sustainable practices or health-conscious recipes. This venture combines their love for nurturing others with their creativity, making it a satisfying and viable business.

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15 Best Business Ideas for INFJs