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14 Best Business Ideas for ESFPs

Written by:

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Edited by:

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

14 Best Business Ideas for ESFPs

People with the ESFP personality type are outgoing, friendly, and popular, according to the Myers-Briggs Type Indicator. They are also flexible and spontaneous. They enjoy working with others, make work fun, and adapt readily to new people and environments.  

If you’re an ESFP looking to start your entrepreneurial journey, then find a business that will make you shine. Your outgoing nature will help you excel in event planning, house flipping, and fitness. Check out our list of ESFP business ideas below.

1. Event Planning

How to start an event planning business

ESFPs thrive in environments that allow them to interact and connect with others, making event planning an ideal business. Their natural charisma and ability to handle spontaneous situations can lead to successful and memorable events. ESFPs can maximize their strengths by being actively involved in client interactions and event execution. Key tips include building a strong network of suppliers and staying updated on event trends to keep offerings fresh and exciting.

2. Insurance Agency

How to start a insurance agency

Running an insurance agency suits ESFPs because it involves direct communication with clients, helping them understand complex products in a friendly way. ESFPs can use their interpersonal skills to build trust and client loyalty, which are crucial in this industry. They should focus on clear, empathetic communications and maintaining high energy levels in customer interactions. Regular training on new insurance products can also be beneficial.

3. House Flipping

How to start a house flipping business

House flipping allows ESFPs to utilize their creativity and people skills. They excel in envisioning potential improvements and negotiating deals, which are key aspects of flipping properties. ESFPs should use their adaptability to manage the uncertainties of renovation and their social skills to build a reliable team. Important tips include thorough market research and a well-defined budget to manage financial risks effectively.

4. Tree Farm

How to start a christmas tree farm business

For ESFPs who love nature, starting a tree farm can be fulfilling. It combines outdoor activities with the opportunity to interact with customers and community members during sales events. ESFPs can make the most of this by creating engaging customer experiences and community events on the farm. They should focus on sustainable practices and community involvement, enhancing their local reputation and customer loyalty.

5. Gardening

How to start a gardening business

Gardening business is perfect for ESFPs who are passionate about plants and enjoy working outdoors. Their enthusiasm can translate into personalized customer service, helping clients design and maintain beautiful gardens. ESFPs should leverage their social skills to expand their client base through word-of-mouth and community involvement. Offering workshops or personalized consultations can also be beneficial.

6. Florist Shop

How to start a florist business

Owning a florist shop allows ESFPs to express their creativity and people-oriented nature. Their flair for aesthetics helps in creating beautiful floral arrangements that capture emotions and occasions. ESFPs should focus on building relationships with clients and suppliers and use their natural charm to enhance customer service. Keeping up with trends in floral design and offering exceptional personalized services can set them apart.

7. Lawn Care

How to start a lawn care business

A lawn care business is great for ESFPs who appreciate outdoor work and instant gratification from seeing their efforts bloom. Their sociable nature helps in building a client base through local networks. ESFPs can thrive by offering reliable, friendly service and maintaining active communication with clients. Investing in efficient equipment and emphasizing customer satisfaction can lead to referrals and repeat business.

8. Spa Center

How to start a spa business

Running a spa center fits ESFPs because it focuses on creating enjoyable experiences and interacting closely with clients. Their warm, people-first attitude can create a welcoming environment that clients appreciate. ESFPs should focus on staff training to ensure high-quality, consistent customer experiences and stay updated on wellness trends to keep offerings innovative.

9. Physical Therapy

How to start a physical therapy clinic

Physical therapy is a rewarding business for ESFPs as it combines interpersonal interaction with the opportunity to help others improve their health. Their empathetic nature makes patients feel comfortable and supported. ESFPs should focus on continuous learning in therapy techniques and patient communication skills. Building a referral network with doctors and clinics can also enhance business growth.

10. Supplements Store

How to start a supplement business

Operating a supplements store allows ESFPs to interact with customers daily, offering advice and support for health goals. Their outgoing personality and enthusiasm can be used to educate and motivate customers. ESFPs should stay informed about the latest health trends and supplement benefits to provide trustworthy information. Hosting informational events can also increase customer engagement and loyalty.

11. Nutrition Consultation

How to start a nutrition business

Nutrition consultation is ideal for ESFPs interested in health and wellness. Their personable nature helps clients feel at ease discussing personal health goals. ESFPs can excel by offering tailored advice and constant encouragement. Staying certified and educated in nutritional science is vital, as is building a supportive environment that motivates clients to maintain their health goals.

12. Daycare Center

How to start a daycare business

Running a daycare center suits ESFPs who are nurturing and enjoy working with children. Their energetic and playful demeanor makes children feel loved and entertained. ESFPs should focus on creating a safe, engaging, and educational environment for children. Keeping strong communication with parents and continuously improving care and educational practices are key for success.

13. Plant Nursery

How to start a plant nursery business

A plant nursery is a fulfilling business for ESFPs who love plants and interacting with other garden enthusiasts. They can use their social skills to advise customers and share gardening tips. ESFPs should focus on creating a visually appealing space and hosting plant care workshops to draw in customers. Understanding the local market’s plant preferences and seasonal trends can maximize profitability.

14. Fitness Center

How to start a fitness business

Owning a fitness center is great for ESFPs who are passionate about fitness and helping others achieve their health goals. They can use their energetic personality to motivate clients and create a vibrant community atmosphere. ESFPs should keep up with the latest fitness trends and focus on creating diverse programs that cater to various fitness levels. Building a team of enthusiastic instructors can also help in delivering a memorable experience to clients.


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14 Best Business Ideas for ESFPs