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Tailor Brands Review

Written by:

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Tailor Brands Review

When launching a business, is it really possible to get everything — from formation services to logo design — in one seamless platform?

Enter Tailor Brands, hailed as an all-in-one solution business builder for entrepreneurs. It offers not just business formation assistance but also an intuitive logo maker, captivating website templates, and a plethora of other essential business services — all easily set up through a personalized guide.

As every budding entrepreneur knows, starting a business involves juggling countless tasks — so is Tailor Brands the solution to streamlining this process?

In this article, we’ll delve deep into how Tailor Brands fares in its primary promise of business formation while also shedding light on its myriad of other offerings.

Service Overview

Services Offered
Business formation, logo maker, website builder, branded designs, insurance, bank account, business documents, finance manager, and more
LLC Formation
3 plans: Lite – $0, Essential – $199, Elite – $249 + state fees
Logo Design and Brand Assets
3 subscription plans: Basic, Standard, Premium; discounts available
Free Trial for Logo Design
Processing Time for LLC Formation
2–14 days, depending on the plan
Expedited LLC Filing
Included in Essential and Elite plans, $49 with Lite plan
Registered Agent Service
$199 per year
Operating Agreement
Included in Essential and Elite plans, $29 with Lite plan
Library of Legal Documents
$119 per year
Customer Support
Chat, email, phone
Help Center
Learning Resources
Number of Sign Ups
Over 30 million
Refund Policy
Yes, but depends on the situation

Our Verdict on Tailor Brands

Tailor Brands emerges as a compelling choice for budding entrepreneurs aiming to both form an LLC and establish a robust online presence. With competitive pricing, a personalized guide, and a comprehensive suite of tools — including an intuitive logo maker and website builder — it aptly caters to modern business needs.

However, while its ease of use is commendable, potential users should be wary of its somewhat confusing pricing structure and limited customization options.



Customer Satisfaction

Ease of Use

Overall Score: 4/5

Tailor Brands is recommended for new small-to-medium businesses seeking a variety of business-essential services in a modern setup.
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Pros and Cons


  • Easy to use website — users can begin with just a few clicks
  • A comprehensive platform for entrepreneurs looking to form an LLC and build an online presence
  • Provides superior branding and business-enhancing tools
  • Competitive pricing, especially for LLC formation service
  • Extensive knowledge base


  • Limited customization features
  • Confusing pricing model

Tailor Brands Services

LLC Formation

Tailor Brands offers three distinct LLC formation packages, which cater to a variety of business needs. Let’s break them down:

  • Lite plan ($0 plus state fees): This is the most basic offering that includes only the initial formation of the LLC. It offers standard processing, which can take up to 14 days.
  • Essential plan ($199 plus state fees): This mid-tier package provides LLC formation, annual compliance, expedited two-day processing, and an operating agreement. Additionally, it offers users the option to make Tailor Brands their LLC’s registered agent for an annual fee of $199 and obtain an EIN for a one-time fee of $99.
  • Elite plan ($249 plus state fees): The premium package, beyond LLC formation, focuses on branding and online presence. It offers free domain registration for a year, a DIY website builder, a social media post generator, digital business cards, a business card tool, and eight free logos.

Tailor Brands’ strength lies in its integration of branding services, particularly in the Elite plan. For startups looking to establish a strong online and brand presence from the get-go, this is a comprehensive solution. While competitors may offer LLC formation with some additional features, Tailor Brands’ emphasis on brand-building tools, especially at the Elite level, differentiates it.

However, the Lite and Essential plans, when looked at purely from an LLC formation perspective, seem to offer less for their price points compared to some competitors.

Below, you can see a table displaying all three LLC formation plans offered by Tailor Brands.

Pricing$0 + state fees$199/year + state fees$249/year + state fees
Processing TimeUp to 14 business daysUp to 2 business daysUp to 2 business days
LLC FormationYesYesYes
Annual ComplianceYesYes
Operating AgreementYesYes
1-year Free DomainYes
8 Free LogosYes
Website BuilderYes
Digital Business CardYes
Social Media Post MakerYes
Business Cards ToolYes

When evaluating the value and offerings of Tailor Brands in the LLC formation arena, two primary competitors emerge:

  • ZenBusiness: ZenBusiness offers competitive pricing starting from $0 to $349 for their three distinct plans, in addition to state filing fees. They also provide registered agent services as an optional add-on for $199, and their packages include worry-free compliance, making them a cost-effective option for many entrepreneurs. Read our full ZenBusiness review here.
  • LegalZoom: LegalZoom, a well-established legal services company, presents pricing ranging from $0 to $299 for their three plans, with state filing fees being an extra charge. LegalZoom doesn’t include registered agent service in their plans, which costs $249 annually. While LegalZoom is on the pricier side for pure LLC formation, its reputation and extensive legal services might justify the cost for those seeking comprehensive legal assistance. Read our detailed LegalZoom review here.

In comparison, Tailor Brands, particularly with its Elite plan, focuses on brand-building tools and online presence in addition to LLC formation, making it an attractive choice for startups prioritizing a strong brand image from the outset. However, for those primarily seeking LLC formation services, ZenBusiness might offer better value, while LegalZoom’s broader legal service range could appeal to those in need of extensive legal support.

Logo Design

The Logo Maker’s user-friendly AI tool is designed to generate a multitude of logo ideas based on a user’s specific input. The step-by-step wizard ensures the user experience is streamlined, even for those new to the world of design. Beginning with the basics like logo name and tagline, it dives deep into the nuances of the business, understanding the type of products or services offered and the industry in which it operates. Such intricate details are pivotal in ensuring the resultant logo truly represents the brand’s essence.

Unique to Tailor Brands, users have the freedom to select a layout from icon-based, name-based, or initial-based designs. Such versatility enhances the logo design process and ensures a greater level of customization than many competitors, some of which often restrict automatic creation capabilities.

Below, you’ll find a table presenting the Logo Design plans from Tailor Brands. Please note that annual or biannual billing options come with discounts. In the last row, you’ll discover all the features included with each plan.

1 Month$9.99$19.99$49.99
1 Year$3.99$5.99$12.99$20.75
2 Years$2.5$4.99$9.99
IncludesBrand assets:
High quality logo files
Full ownership of your logo
Social media logo sizes
Logo resize tool
Digital card

Graphic design:
Graphic design tool
Unlock all design templates
Upload your own images
Access stock photos & icons

Mini website builder
Connect your domain
Everything in Basic, plus:

Brand assets:
Vector EPS files of your logo
Business card tool
Branded business deck
Branded presentation
Seasonal logo generator

1 Year free domain
Full website builder
Create an online blog
Multi-language support
Personalized visitor experiences
Everything in Standard, plus:

Create an online store
Accept online payments
Chat with your website visitors
Everything in Premium, plus:

Business formation:
LLC formation (without state fees)
Annual compliance
Expedited processing
Operating agreement

*per month, billed monthly, annually, or biannually

Ease of Use

Designing a logo with Tailor Brands is advertised to take just 3–5 minutes. This swift creation is complemented by a wide range of editing options available in the logo editor. It’s designed to be clean, intuitive, and comprehensive. From tweaking styles, fonts, and text features to selecting brand-specific colors, it’s geared for customization.

However, it’s worth noting that some users have reported issues with the initial designs not completely adhering to their instructions. This is not uncommon in the AI-driven logo design world, and fortunately, Tailor Brands’ editor allows for easy post-design modifications.

Unique Features

Tailor Brands offers an option to create an abstract shape for logos, a feature that pushes the boundary of uniqueness. With about 20 abstract shapes to select from, it promises logos that are distinct. Additionally, for brands looking to stay festive, the seasonal logo generator can modify logos to resonate with different seasons or holidays.

On the operational side, the platform saves all designs, ensuring users can revert to a previous iteration if desired. Their “Seen Brands” feature is especially beneficial, saving all major design iterations and allowing users to revisit any version.

Additional Offerings

Beyond logo creation, Tailor Brands integrates seamlessly with Zazzle, letting users print their logos on a range of merchandise. Plus, with integrated social marketing tools, brands can transition from logo design to social media marketing effortlessly. The automatic resizing tool ensures logos fit perfectly across different social media platforms.

Website Builder

Tailor Brands offers a comprehensive website builder service that caters to a wide range of users, from those with no prior website-building experience to individuals seeking more customization. With Tailor Brands, you have two primary options for creating your website: the automatic website builder and DIY templates.

Automatic Website Builder

For those looking for a quick and hassle-free website creation experience, Tailor Brands’ automatic website builder is the way to go. It’s as simple as selecting the sections you want on your website, such as about, services, gallery, testimonials, features, social media icons, and a contact form. Once you’ve made your selections, the builder adds these sections for you. You can also watch this process unfold in a user-friendly video demonstration.

After setting up the basic structure, you can choose from one of five pre-designed templates, making customization effortless. From there, you have the freedom to modify text, images, and colors to align your website with your brand’s identity. This approach is perfect for beginners as it requires no technical skills.

DIY Templates

For those who desire a bit more control and creativity, Tailor Brands offers DIY templates. These templates are organized into categories based on the purpose of your website: online store, blog, events, business, or misc. While these templates offer more customization options, you’ll need to subscribe to a plan before you can dive into website creation.

Comparing to Others

Tailor Brands is a user-friendly option, ideal for beginners looking for a quick and simple way to create a website with a focus on branding and logo design. While it offers templates and customization options, it may have fewer design choices compared to other website builders like Wix and Squarespace. Tailor Brands also provides e-commerce features for online stores but may not be as feature-rich as Wix or Shopify.

In contrast, Wix and Squarespace offer more extensive customization, design flexibility, and robust e-commerce capabilities, making them suitable for users with varying levels of experience and more specific website needs. Weebly, like Tailor Brands, provides a user-friendly interface with basic customization options, making it accessible for beginners. The choice among these platforms depends on your website goals, design preferences, and technical requirements.

Brand Assets

Tailor Brands offers a range of other brand assets and services designed to help businesses establish a cohesive and professional brand identity:

1. Digital business card: Tailor Brands provides a digital business card service, allowing users to create and customize their digital business cards. These digital cards can include essential contact information, branding elements, and even links to websites and social media profiles.

2. Business mailbox: Tailor Brands offers a business mailbox service that provides users with a professional email address associated with their domain name.

3. Business cards: In addition to digital assets, Tailor Brands also offers traditional business card design and printing services.

4. Branded merchandise: Tailor Brands enables businesses to design and order branded merchandise, such as promotional products, apparel, and accessories.

Other Business Services

Tailor Brands offers additional business services that are designed to support various aspects of business operations, compliance, and financial management:

  1. EIN (Employer Identification Number: For $99, Tailor Brands can assist businesses in obtaining an EIN, which is a federal tax identification number used by the IRS for tax purposes.
  2. Trademark registration: Tailor Brands offers trademark registration services to help protect your brand name, logo, and intellectual property. There are two fees associated with the Trademark Service. The first fee of $299 covers Tailor Brands’ services. The second fee of $350 per class of products or services is collected by the USPTO directly. 
  3. Sales tax permits: For $299, Tailor Brands can help businesses apply for sales tax permits, which are necessary for collecting and remitting sales tax in compliance with state and local tax regulations.
  4. Business licenses and permits: Starting at $99, Tailor Brands assists in identifying and obtaining the necessary licenses and permits required to operate legally in specific industries and locations.
  5. Taxes and bookkeeping: Tailor Brands provides resources and guidance on taxes and bookkeeping, helping businesses manage their financial records and tax obligations effectively.
  6. Business insurance: Tailor Brands can help businesses explore and select suitable insurance coverage options, such as liability insurance, to protect against various risks and liabilities.
  7. Business bank account: Tailor Brands can guide businesses in setting up a business bank account, which is crucial for separating personal and business finances, as well as for managing transactions and payments efficiently.
  8. Business documents: For $199 per year, Tailor Brands can give you access to a library of attorney-written customizable documents so you can make sure your business is protected and running smoothly.
  9. Finance Manager: Tailor Brands also strives to make your money management as easy as possible. Through their Finance Manager dashboard, you can keep track of your cash flow, expenses, profits, losses, and more.

Customer Support

Tailor Brands’ customer support offers functional assistance but falls short of delivering an outstanding experience. Customers can access support through email, live chat, phone, a knowledge base, and a blog.

The knowledge base is beginner-friendly but could benefit from additional visual aids. The blog is extensive, featuring over 250 articles covering logo design, business, and branding topics. However, it lacks a search feature, which could make navigation more user-friendly.

The live chat feature, although available, directs users to the knowledge base for answers and does not provide immediate access to live support. Unfortunately, during the review, there was no live agent available for chat. Instead, users are given the option to send an email or browse popular help articles.

Overall, Tailor Brands’ customer support provides functional resources and assistance, but there is room for improvement in terms of accessibility and responsiveness.

Our Approach

As an entrepreneurial advisory site, we take our responsibilities seriously. We understand that countless entrepreneurs and potential entrepreneurs rely on our judgments and insights, particularly when it comes to creating their businesses.

As a result, our writers do their utmost to gain a comprehensive understanding of the services offered and the actual customer experience. In this case, we:

  • Examined every single page of the Tailor Brands website
  • Reviewed all of their offerings, from a la carte products to packages
  • Put ourselves in the customer’s shoes, creating an account
  • Communicated with customer service via chat, email, and phone
  • Used and tested Tailor Brands services
  • Gained a full understanding of the customer experience and service value

Thanks to this full immersion in the actual customer experience, our reviewer and team are able to provide the most complete and insightful review of Tailor Brands’ services.


Is Tailor Brands legit?

Yes, Tailor Brands is a legitimate and reputable online platform that provides business formation and design services, including LLC formaition, branding solutions, logo design, website creation, and more.

How much does Tailor Brands cost?

The cost of Tailor Brands depends on the specific services and features you’re looking for. They offer a range of pricing plans to cater to diverse needs:

  1. LLC Formation:
    • Lite Plan: $49 + state fees
    • Essential Plan: $199 + state fees
    • Elite Plan: $249 + state fees
  2. Logo Design and Brand Assets:
    • They have three subscription plans: Basic, Standard, and Premium.
    • Pricing ranges from $2.5 to $49.99 per month, with discounts available for longer subscription periods.
Is Tailor Brands worth it?

Tailor Brands, with over 30 million sign ups, offers a valuable and budget-friendly all-in-one solution for small businesses. It’s definitely worth considering.

Who owns Tailor Brands?

Tailor Brands is a company that was co-founded by Yali Saar, Tom Lahat, and Nadav Shatz. They established the company to provide accessible and AI-driven branding and design services to a wide range of users, from entrepreneurs to small businesses.


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Tailor Brands Review