Transitioning from a solo venture to a flourishing franchise, Kathryn Robair‘s story unfolds as a tale of resilience, strategic shifts, and an ...

Howard Tillerman
Howard Tillerman
Expertise
Marketing strategy, Business strategy, Branding
Currently
Chief Marketing Officer
Education
Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Education
Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.
Experience
Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.
Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.
Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.
In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.
Recent articles

Kathryn Robair’s Journey to Franchising Success with Woofie’s
Howard Tillerman
Published on December 21, 2023
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The Product Review Mom’s Journey to Blogging Success
Howard Tillerman
Published on December 20, 2023
Here’s the inspiring story of Louida Martin, the creator of Product Review Mom. From her beginnings in market research to becoming a full-time ...
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Alexander Walden’s Journey to the Forefront of Stream Processing
Howard Tillerman
Published on December 20, 2023
Alexander Walden, the CEO of Ververica, recounts his journey from a seasoned technologist to the helm of a leading stream processing company. Inthis ...
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Richard Michie’s Insights on Digital Marketing Evolution
Howard Tillerman
Published on December 20, 2023
In this insightful interview with Richard Michie, CEO of The Marketing Optimist, we look at his journey from working with big-name brands andagencie ...
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Niall Doherty’s Journey in Making Money Online with eBiz Facts
Howard Tillerman
Published on December 15, 2023
In this interview with Niall Doherty, founder of eBiz Facts, we delve into the motivations behind creating a platform dedicated to honest, scam-free ...
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How Prophecyverse Media Skyrocketed to 500K Monthly Visitors
Howard Tillerman
Published on December 8, 2023
Welcome to our insightful discussion with Prabal Sharma, a dynamic 28-year-old entrepreneur, a writer by heart, and a connoisseur of digital mediaby ...
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Jane Morris Shares Her Teacher Misery Journey
Howard Tillerman
Published on November 29, 2023
Jane Morris is the mastermind behind Teacher Misery, a platform that has become a beacon of solidarity and humor for teachers worldwide. TeacherMise ...
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The R.J. Weiss Journey in Personal Finance Blogging
Howard Tillerman
Published on November 24, 2023
In a digital landscape brimming with voices and views, standing out is no small feat — especially in the world of personal finance blogging. Yet,R ...
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Building Miniature Dreams: Peter’s Tale
Howard Tillerman
Published on November 24, 2023
In the intricate and vibrant realm of miniature gaming, where tiny figures lead to grand adventures, exists a digital haven known as the Age ofMinia ...
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