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Howard Tillerman

Howard Tillerman

Howard Tillerman

Expertise

Marketing strategy, Business strategy, Branding

Currently

Chief Marketing Officer

Education

Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Education

Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.

Experience

Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.

Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.

Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.

In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.

Recent articles

13 Best Business Ideas for ISTPs

13 Best Business Ideas for ISTPs

Howard Tillerman

Published on August 29, 2022

People with the ISTP personality type (Introverted, Observant, Thinking, and Prospecting) are able to sift through large amounts of data, identifyth ...

14 Best Business Ideas for ISFJs

14 Best Business Ideas for ISFJs

Howard Tillerman

Published on August 29, 2022

Are you quiet but friendly and committed to meeting obligations? If so, then you belong to the ISFJ personality type (Introverted, Observant,Feeling ...

14 Best Business Ideas for ISTJs

14 Best Business Ideas for ISTJs

Howard Tillerman

Published on August 29, 2022

People identified as ISTJ (Introverted, Observant, Thinking, and Judging) are quiet, practical, realistic, and responsible, according to theMyers-Br ...

15 Best Business Ideas for INFJs

15 Best Business Ideas for INFJs

Howard Tillerman

Published on August 29, 2022

The INFJ personality type (Introverted, Intuitive, Feeling, and Judging) seeks meaning and connection in ideas, relationships, and materialpossessio ...

How to Start a Solar Panel Installation Business in 13 Steps

How to Start a Solar Panel Installation Business in 13 Steps

Howard Tillerman

Published on October 20, 2021

When starting your solar panel installation business, keep these essential aspects inmind: Certification and training — Get the relevantcerti ...

How to Make and Sell Candies in 13 Steps (with Checklist)

How to Make and Sell Candies in 13 Steps (with Checklist)

Howard Tillerman

Published on October 13, 2021

Here are the most important aspects to consider when starting a candybusiness: Location (physical and online) — Consider a hybrid model thatc ...

The Adventure of Starting a Dog Treat Business

The Adventure of Starting a Dog Treat Business

Howard Tillerman

Published on October 11, 2021

Here are the most important things to consider when starting your dog treatbusiness: Develop a product — Develop a range of dog treats thatar ...

How to Start a Profitable Pearl Party Business

How to Start a Profitable Pearl Party Business

Howard Tillerman

Published on September 27, 2021

These are the critical aspects you should evaluate when launching your pearl partybusiness: Licenses and permits — You might need to getspeci ...

13 Steps to Start a Profitable Makeup Business

13 Steps to Start a Profitable Makeup Business

Howard Tillerman

Published on September 24, 2021

When starting your makeup business, keep these essential aspects inmind: Niche —  Decide what makeup you plan to make and sell. Examples ...