People with the ISTP personality type (Introverted, Observant, Thinking, and Prospecting) are able to sift through large amounts of data, identifyth ...
Howard Tillerman
Howard Tillerman
Expertise
Marketing strategy, Business strategy, Branding
Currently
Chief Marketing Officer
Education
Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Education
Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.
Experience
Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.
Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.
Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.
In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.
Recent articles
13 Best Business Ideas for ISTPs
Howard Tillerman
Published on August 29, 2022
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14 Best Business Ideas for ISFJs
Howard Tillerman
Published on August 29, 2022
Are you quiet but friendly and committed to meeting obligations? If so, then you belong to the ISFJ personality type (Introverted, Observant,Feeling ...
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14 Best Business Ideas for ISTJs
Howard Tillerman
Published on August 29, 2022
People identified as ISTJ (Introverted, Observant, Thinking, and Judging) are quiet, practical, realistic, and responsible, according to theMyers-Br ...
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15 Best Business Ideas for INFJs
Howard Tillerman
Published on August 29, 2022
The INFJ personality type (Introverted, Intuitive, Feeling, and Judging) seeks meaning and connection in ideas, relationships, and materialpossessio ...
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How to Start a Solar Panel Installation Business in 13 Steps
Howard Tillerman
Published on October 20, 2021
When starting your solar panel installation business, keep these essential aspects inmind: Certification and training — Get the relevantcerti ...
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How to Make and Sell Candies in 13 Steps (with Checklist)
Howard Tillerman
Published on October 13, 2021
Here are the most important aspects to consider when starting a candybusiness: Location (physical and online) — Consider a hybrid model thatc ...
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The Adventure of Starting a Dog Treat Business
Howard Tillerman
Published on October 11, 2021
Here are the most important things to consider when starting your dog treatbusiness: Develop a product — Develop a range of dog treats thatar ...
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How to Start a Profitable Pearl Party Business
Howard Tillerman
Published on September 27, 2021
These are the critical aspects you should evaluate when launching your pearl partybusiness: Licenses and permits — You might need to getspeci ...
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13 Steps to Start a Profitable Makeup Business
Howard Tillerman
Published on September 24, 2021
When starting your makeup business, keep these essential aspects inmind: Niche — Decide what makeup you plan to make and sell. Examples ...
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