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Howard Tillerman

Howard Tillerman

Howard Tillerman

Expertise

Marketing strategy, Business strategy, Branding

Currently

Chief Marketing Officer

Education

Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Education

Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.

Experience

Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.

Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.

Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.

In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.

Recent articles

Why You Need Shopify Store Setup Services in 2025

Why You Need Shopify Store Setup Services in 2025

Howard Tillerman

Published on October 7, 2025

In the rapidly evolving world of eCommerce, having a strong online presence is no longer optional—it’s essential. As businesses strive tocapture ...

What Is Food Delivery Software?

What Is Food Delivery Software?

Howard Tillerman

Published on September 25, 2025

The modern restaurant is a juggling act where orders come in via phones, websites, kiosks, and a half dozen third-party apps and drivers, andkitchen ...

Subscription Models for SMBs: How Business Advisory Helps Build Predictable Revenue Online

Subscription Models for SMBs: How Business Advisory Helps Build Predictable Revenue Online

Howard Tillerman

Published on September 12, 2025

Why Predictability Matters forSMBs For small and medium-sized businesses, growth often comes with uncertainty. Revenue can spike one month anddi ...

Why No-Code Testing Tools Are Game-Changers for Software Companies

Why No-Code Testing Tools Are Game-Changers for Software Companies

Howard Tillerman

Published on July 23, 2025

Quality Assurance is one of the most important factors which decides the growth of an organization. Though it is not the core function of theorganiz ...

The Visual Toolkit for Entrepreneurs: Design Advice for Novice Non-Designers

The Visual Toolkit for Entrepreneurs: Design Advice for Novice Non-Designers

Howard Tillerman

Published on July 16, 2025

Imagine that you have just had a brilliant idea for a business. Your enthusiasm, drive, and invigoration are palpable. You buy the domain name, setu ...

How to Align Your Brand and Web Presence for Success

How to Align Your Brand and Web Presence for Success

Howard Tillerman

Published on May 22, 2024

Rodney Warner, chief executive officer of Connective Web Design, leads a Houston-based company dedicated to crafting digital solutions that enhanceo ...

How Teju Aluko Redefines Brand Experience with Emotion

How Teju Aluko Redefines Brand Experience with Emotion

Howard Tillerman

Published on March 27, 2024

In this interview, we sit down with Teju Aluko, chief experience officer at Branperience, to delve into the innovative world of experiential brandex ...

Phillip Stemann Talks SEO Strategies and Trends

Phillip Stemann Talks SEO Strategies and Trends

Howard Tillerman

Published on March 8, 2024

Meet Phillip Stemann, the force behind the renowned SEO consultancy service phillipstemann.com. With a rich background melding technical prowess and ...

Expert Media Coaching Tips from Emmy Winner Jane Hanson

Expert Media Coaching Tips from Emmy Winner Jane Hanson

Howard Tillerman

Published on March 6, 2024

In this interview, Jane Hanson, a nine-time Emmy Award-winning journalist turned media coach, shares her transition from a successful career at NBCT ...