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Howard Tillerman

Howard Tillerman

Howard Tillerman

Expertise

Marketing strategy, Business strategy, Branding

Currently

Chief Marketing Officer

Education

Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Education

Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.

Experience

Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.

Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.

Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.

In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.

Recent articles

Scaling a Fashion Business With Technology and Process Integration

Scaling a Fashion Business With Technology and Process Integration

Howard Tillerman

Published on November 11, 2025

Growth feels exciting in fashion. Bold ideas bubble. Energy flows. Markets tempt you with open doors. Yet scaling a fashion brand hits tough edgesfa ...

5 Retail Startup Tips to Help Your Store Succeed Long-Term

5 Retail Startup Tips to Help Your Store Succeed Long-Term

Howard Tillerman

Published on November 11, 2025

Retail can often be one of the most profitable industries to enter, but it’s also one of the most competitive. You’ll need to know what you’re ...

MIT 45 Boost Review: Durity Distribution Explains The Highlights

MIT 45 Boost Review: Durity Distribution Explains The Highlights

Howard Tillerman

Published on November 7, 2025

When it comes to kratom shots, few names resonate as strongly in the retail market as MIT 45 Boost. Known for its signature blend, smooth texture,an ...

Can Taking Online Courses Help Your Startup Journey?

Can Taking Online Courses Help Your Startup Journey?

Howard Tillerman

Published on November 6, 2025

Launching a startup is a chance to do things on your own terms. You don’t need to meet the qualification requirements of an employer. So whybother ...

Mitra9 Makes Selling Non Alcoholic Beverages Profitable & Easy

Mitra9 Makes Selling Non Alcoholic Beverages Profitable & Easy

Howard Tillerman

Published on October 24, 2025

In today’s ever-evolving beverage industry, one brand is redefining how retailers and consumers view non-alcoholic drinks — Mitra9. As morepeopl ...

How to Safeguard Your Business Against Unseen Product-Risk Traps

How to Safeguard Your Business Against Unseen Product-Risk Traps

Howard Tillerman

Published on October 23, 2025

Running a business today demands more than selling quality products. You must manage suppliers, meet customer expectations, and comply withever-chan ...

Why You Need Shopify Store Setup Services in 2025

Why You Need Shopify Store Setup Services in 2025

Howard Tillerman

Published on October 7, 2025

In the rapidly evolving world of eCommerce, having a strong online presence is no longer optional—it’s essential. As businesses strive tocapture ...

What Is Food Delivery Software?

What Is Food Delivery Software?

Howard Tillerman

Published on September 25, 2025

The modern restaurant is a juggling act where orders come in via phones, websites, kiosks, and a half dozen third-party apps and drivers, andkitchen ...

Subscription Models for SMBs: How Business Advisory Helps Build Predictable Revenue Online

Subscription Models for SMBs: How Business Advisory Helps Build Predictable Revenue Online

Howard Tillerman

Published on September 12, 2025

Why Predictability Matters forSMBs For small and medium-sized businesses, growth often comes with uncertainty. Revenue can spike one month anddi ...