In today’s ever-evolving beverage industry, one brand is redefining how retailers and consumers view non-alcoholic drinks — Mitra9. As morepeopl ...
Howard Tillerman
Howard Tillerman
Expertise
Marketing strategy, Business strategy, Branding
Currently
Chief Marketing Officer
Education
Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Education
Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.
Experience
Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.
Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.
Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.
In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.
Recent articles
Mitra9 Makes Selling Non Alcoholic Beverages Profitable & Easy
Howard Tillerman
Published on October 24, 2025
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How to Safeguard Your Business Against Unseen Product-Risk Traps
Howard Tillerman
Published on October 23, 2025
Running a business today demands more than selling quality products. You must manage suppliers, meet customer expectations, and comply withever-chan ...
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Why You Need Shopify Store Setup Services in 2025
Howard Tillerman
Published on October 7, 2025
In the rapidly evolving world of eCommerce, having a strong online presence is no longer optional—it’s essential. As businesses strive tocapture ...
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What Is Food Delivery Software?
Howard Tillerman
Published on September 25, 2025
The modern restaurant is a juggling act where orders come in via phones, websites, kiosks, and a half dozen third-party apps and drivers, andkitchen ...
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Subscription Models for SMBs: How Business Advisory Helps Build Predictable Revenue Online
Howard Tillerman
Published on September 12, 2025
Why Predictability Matters forSMBs For small and medium-sized businesses, growth often comes with uncertainty. Revenue can spike one month anddi ...
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Why No-Code Testing Tools Are Game-Changers for Software Companies
Howard Tillerman
Published on July 23, 2025
Quality Assurance is one of the most important factors which decides the growth of an organization. Though it is not the core function of theorganiz ...
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The Visual Toolkit for Entrepreneurs: Design Advice for Novice Non-Designers
Howard Tillerman
Published on July 16, 2025
Imagine that you have just had a brilliant idea for a business. Your enthusiasm, drive, and invigoration are palpable. You buy the domain name, setu ...
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How to Align Your Brand and Web Presence for Success
Howard Tillerman
Published on May 22, 2024
Rodney Warner, chief executive officer of Connective Web Design, leads a Houston-based company dedicated to crafting digital solutions that enhanceo ...
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How Teju Aluko Redefines Brand Experience with Emotion
Howard Tillerman
Published on March 27, 2024
In this interview, we sit down with Teju Aluko, chief experience officer at Branperience, to delve into the innovative world of experiential brandex ...
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