Welcome to an interview with Wolfgang Büchler, the visionary behind Heidelberg Pastry Shoppe, a celebrated German bakery in Arlington, VA. Since197 ...

Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles

How a Traditional German Bakery Thrives in Arlington, VA
Esther Strauss
Published on June 20, 2024
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Building a Top NYC Recording Studio with Michael Kevin Walsh
Esther Strauss
Published on June 20, 2024
Michael Kevin Walsh is the owner of The Smooth Spot, a premier recording studio located in midtown Manhattan. Known for its high-quality vocalrecord ...
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Katie Lain on Transforming Alcohol Recovery with Thrive
Esther Strauss
Published on June 13, 2024
Innovative approaches are reshaping traditional methods, offering hope and tangible results to those seeking sobriety. One such trailblazer is Katie ...
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How Shane Downs Built Tampa’s Terrifyingly Popular Murder House
Esther Strauss
Published on June 13, 2024
Shane Downs, the mastermind behind the spine-chilling Murder House in Tampa, Florida, has built a reputation for delivering terrifyinglyunforgettabl ...
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Sam Walls’ Vision for Transforming Communities Nationwide
Esther Strauss
Published on June 13, 2024
Below is an interview with Sam Walls, III, CEO of Arkansas Capital Corporation (ACC), a multifaceted Community DevelopmentFinanc ...
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Growing a Casino Rental Business in Southern California
Esther Strauss
Published on June 3, 2024
Ace High Casino Rentals is a premier casino event rental service in Southern California. The company offers a unique blend of home and corporatepart ...
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Behind the Wheel with Double Black’s Founder
Esther Strauss
Published on May 31, 2024
Meet Case Resor, the driving force behind Double Black Transportation, a company that has redefined luxury transport in Jackson Hole, Wyoming.Throug ...
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How a Lost Bag Inspired the Idea for Katydid Wholesale
Esther Strauss
Published on May 29, 2024
Katy Messersmith, the CEO and creative director of Katydid.com and KatydidWholesale.com, shares her remarkable journey from a serendipitous start in ...
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How Pro Italia Pioneers Success in the Motorcycle Industry
Esther Strauss
Published on May 29, 2024
In this interview, we delve into the story of Glenn Morgan, Bill Nation, and Eric Lewald, three college friends whose shared passion for motorcycles ...
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