You might think you can’t do business in a small town. But did you know that some major corporations are based in small towns? Walmart is inBenton ...

Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles

49 Small Town Business Ideas to Boost Your Community
Esther Strauss
Published on June 30, 2022
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38 Creative and Profitable Business Ideas for Teenagers
Esther Strauss
Published on June 30, 2022
It’s never too early to become an entrepreneur! I remember back in the day a six-year-old go-getter selling lemonade down on the corner. Today’s ...
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56 Inspiring Business Ideas for Women Entrepreneurs
Esther Strauss
Published on June 30, 2022
Women run more than 11 million US businesses. That’s a lot less than the number run by men, but one thing is certain — women are just asinno ...
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What is a Series LLC?
Esther Strauss
Published on October 29, 2021
An LLC (limited liability company) can exist in the form of a series LLC or a regularLLC. In a series LLC, the organization’s articles offorma ...
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How to Start a Hot Shot Trucking Business in 13 Steps
Esther Strauss
Published on October 14, 2021
When establishing your hot shot trucking business, consider these significantfactors: Vehicles — Purchase a reliable and suitable hot shottru ...
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How to Start a Background Check Business (with Checklist)
Esther Strauss
Published on October 14, 2021
Here is what you will need when opening a background checkbusiness: Licenses and certifications — Your business needs to be compliant withpri ...
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How to Make Money With a Vinyl Cutter
Esther Strauss
Published on October 12, 2021
Key considerations to remember when starting your vinyl cuttingbusiness: Define your services — Decide on the types of vinyl cutting services ...
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A Step-by-Step Guide on How to Make Soap You Can Sell
Esther Strauss
Published on October 7, 2021
When establishing your soap-making business, consider these significantfactors: Define your products — Decide on the types of soap you willma ...
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Difference Between DBA and LLC
Esther Strauss
Published on October 7, 2021
If you’re starting a business, you may have heard about limited liability companies (LLCs) and doing business as (DBA) registrations, whichare ...
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