Esther Strauss

Esther Strauss

Esther Strauss

Expertise

Business management, Business strategy, Personal finance, Human resources management, Media planning

Currently

Co-founder

Education

Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania

Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.

Education

Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.

Experience

Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.

Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.

She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.

Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.

Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.

 

 

Recent articles

How to Start a Hot Shot Trucking Business

How to Start a Hot Shot Trucking Business

Esther Strauss

Published on October 14, 2021

Hot shot trucking is growing fast because it addresses a market gap, helping out shippers who want to move small freight loads quickly and wouldrath ...

How to Start a Background Check Business

How to Start a Background Check Business

Esther Strauss

Published on October 14, 2021

These days, nearly every US company performs a background check on every serious candidate for every job opening they have. That’s a lot ofbackgro ...

Is an LLC the Same as a Business License?

Is an LLC the Same as a Business License?

Esther Strauss

Published on October 12, 2021

When you start your own business, a crucial decision is which business entity to choose, such as limited liability company (LLC) or partnership. You ...

How to Start a Vinyl Cutting Business

How to Start a Vinyl Cutting Business

Esther Strauss

Published on October 12, 2021

Vinyl cutting is a versatile, creative process with a wide range of applications, from stickers and car decals to signs and even T-shirt designs.Onc ...

How to Start a Soap Making Business

How to Start a Soap Making Business

Esther Strauss

Published on October 7, 2021

Everybody needs to get clean! That’s why soap has been popular for centuries and is today a $42 billion market in the US alone. Amid increasedconc ...

DBA vs. LLC – What’s the Difference?

DBA vs. LLC – What’s the Difference?

Esther Strauss

Published on October 7, 2021

If you’re starting a business, you may have heard about limited liability companies (LLCs) and doing business as (DBA) registrations, whichare ...

How to Trademark a Name

How to Trademark a Name

Esther Strauss

Published on September 28, 2021

Consumers often make choices based on the appeal of the company’s name, rather than the value of the business’s products andservices ...

How to Choose a Business Structure: Everything You Need to Know

How to Choose a Business Structure: Everything You Need to Know

Esther Strauss

Published on September 26, 2021

Starting a business can be stressful, even overwhelming. The last thing you need is one more issue to think about, but you really should take thetim ...

How to Start a Snow Cone Business

How to Start a Snow Cone Business

Esther Strauss

Published on September 24, 2021

Everyone loves a snow cone – those sweet, flavor-packed mountains of shaved ice in a cup. But have you ever considered running a snow conebusiness ...