In this interview, we speak with Juan Labra, CEO/Creative Director at New Gen Print and Design LLC, about his journey in the printing and designindu ...

Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles

How This Print Shop Delivers High-Quality Custom Designs
Esther Strauss
Published on March 6, 2025
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How Small Businesses Can Win at Content Marketing
Esther Strauss
Published on February 25, 2025
In a digital world saturated with content, small business owners often struggle to make their voices heard. Lacy Boggs, director of The ContentDirec ...
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How Eggholic is Bringing Authentic Indian Street Food to the US
Esther Strauss
Published on February 25, 2025
In this interview, we speak with Bhavana Singh, the visionary behind Eggholic, a restaurant that brings the authentic flavors of Gujarat’segg- ...
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How DOWN App is Shaping the Future of Open Dating
Esther Strauss
Published on February 25, 2025
In this interview, we sit down with Colin Hodge, the Founder of DOWN App, a unique dating platform catering to individuals seeking openrelationships ...
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How PriceWell Transforms Subscription with No-Code Solutions
Esther Strauss
Published on January 10, 2025
In this interview, we sit down with Matthew Reid, the founder of PriceWell, a no-code platform designed to simplify subscription billing forbusiness ...
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How Blaze.tech Is Empowering App Creation Without Coding
Esther Strauss
Published on January 8, 2025
Nanxi Liu, co-CEO and co-founder of Blaze.tech, is transforming the app development world with a platform that empowers anyone to buildsophisticated ...
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How Lin Mezori Is Transforming the Recovery Industry
Esther Strauss
Published on January 2, 2025
Lin Mezori, the matriarch behind Pure Recovery, has transformed the wellness and recovery space with her vision of blending innovative therapies and ...
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How Delirium Axe Throwing Found Its Miami Niche
Esther Strauss
Published on January 2, 2025
Bismarck Amaya and Jerry Jimenez, founders of Delirium Axe Throwing, have successfully carved out a unique space in the entertainment industry bytap ...
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How The Balloon Boss Delivers Stunning Balloon Creations
Esther Strauss
Published on December 5, 2024
When creativity meets resilience, incredible stories unfold — and Roseann DeFalco’s journey is no exception. From overcoming personal andpro ...
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