Every year, millions of Americans take the leap into entrepreneurship. In fact, no less than 5.5 million new business applications were filed in the ...
Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles
Unit4 Review 2025: The First ERP Built for Nonprofits, Not LLCs
Esther Strauss
Published on December 2, 2025
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How Equipment Hire Helps Small Businesses and Contractors Save Money
Esther Strauss
Published on November 27, 2025
Running a small business or managing a construction project comes with numerous challenges. One of the most significant hurdles is the cost ofequipm ...
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Sustainable Luxury: How High-End Hotels and Resorts Handle Waste Disposal Without Compromising Comfort
Esther Strauss
Published on November 27, 2025
In an era where environmental consciousness increasingly shapes travel decisions, luxury hotels and resorts are redefining what it means to offer an ...
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How “Less but Better” Drives Bozh Studio’s Design Edge
Esther Strauss
Published on April 3, 2025
Meet Vadim Bozhko, the visionary behind Bozh Studio — a branding and web design business dedicated to helping service-based companies stand out.Fu ...
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How No Code Map App Delivers Custom Maps Without Coding
Esther Strauss
Published on April 3, 2025
In this interview, we sit down with Nan Zhou, co-founder of No Code Map App, to discuss how she and her team transformed a trip-planning mapinterfac ...
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How David Pere Helps Veterans Achieve Financial Freedom
Esther Strauss
Published on April 3, 2025
In this interview, David Pere, the founder of From Military to Millionaire, shares his inspiring journey from the Marine Corps to financial freedomt ...
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How Kalve Makes High-End Coffee Accessible for Everyone
Esther Strauss
Published on April 3, 2025
In this interview, we sit down with Raimonds Selga, co-founder and board member of Kalve Coffee, a fast-growing specialty coffee brand based inLatvi ...
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How This Print Shop Delivers High-Quality Custom Designs
Esther Strauss
Published on March 6, 2025
In this interview, we speak with Juan Labra, CEO/creative director at New Gen Print and Design LLC, about his journey in the printing and designindu ...
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How Small Businesses Can Win at Content Marketing
Esther Strauss
Published on February 25, 2025
In a digital world saturated with content, small business owners often struggle to make their voices heard. Lacy Boggs, director of The ContentDirec ...
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