In this interview, we sit down with Matthew Reid, the Founder of PriceWell, a no-code platform designed to simplify subscription billing forbusiness ...
Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles
How PriceWell Transforms Subscription with No-Code Solutions
Esther Strauss
Published on January 10, 2025
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How Blaze.tech Is Empowering App Creation Without Coding
Esther Strauss
Published on January 8, 2025
Nanxi Liu, Co-CEO and Co-Founder of Blaze.tech, is transforming the app development world with a platform that empowers anyone to buildsophisticated ...
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How Lin Mezori Is Transforming the Recovery Industry
Esther Strauss
Published on January 2, 2025
Lin Mezori, the matriarch behind Pure Recovery, has transformed the wellness and recovery space with her vision of blending innovative therapies and ...
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How Delirium Axe Throwing Found Its Miami Niche
Esther Strauss
Published on January 2, 2025
Bismarck Amaya and Jerry Jimenez, founders of Delirium Axe Throwing, have successfully carved out a unique space in the entertainment industry bytap ...
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How The Balloon Boss Delivers Stunning Balloon Creations
Esther Strauss
Published on December 5, 2024
When creativity meets resilience, incredible stories unfold — and Roseann DeFalco’s journey is no exception. From overcoming personal andpro ...
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How Data and Creativity Work Together in Value-Based Design
Esther Strauss
Published on December 2, 2024
In this interview, we’re joined by Nick Disabato, the founder of Draft, a design consultancy focused on driving business growth throughvalue-b ...
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How to Find the Right Franchise – Tom Scarda Interview
Esther Strauss
Published on December 2, 2024
From the tracks of New York’s subway system to the boardrooms of franchise consulting, Tom Scarda’s career journey has been anything butconventi ...
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How Zach Rivera Created a 1970s Cocktail Bar Experience
Esther Strauss
Published on November 11, 2024
Nestled in the heart of Chicago, Golden Years is a cocktail bar that stands out with its nostalgic charm of the early 1970s. Its founder, ZachRivera ...
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Robyn Lytle on Building Chicago’s Unique Wedding Venue
Esther Strauss
Published on October 29, 2024
For this interview with Robyn Lytle, owner and event manager of The Lytle House, we explore the story behind one of Chicago’s most unique andb ...
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